Question 1

Which of the following goals should a good survey instrument accomplish?

Accepted Answer

A)  Encourage each participant to provide accurate responses 
B)  Encourage participants to be succinct in their responses 
C)  Encourage participants to answer only those questions they are comfortable answering 
D)  Encourage participants to end the survey when they feel they have contributed enough information 
E)  Ask as much as possible from the respondents 
A)  Encourage each participant to provide accurate responses 
B)  Encourage participants to be succinct in their responses 
C)  Encourage participants to answer only those questions they are comfortable answering 
D)  Encourage participants to end the survey when they feel they have contributed enough information 
E)  Ask as much as possible from the respondents A

Question 2

In surveys conducted with telephone interviews or in-person interviews,which form of order bias is likely to occur?

Accepted Answer

A)  Recency effect 
B)  Primacy effect 
C)  Halo effect 
D)  Demand effect 
E)  Leniency 
A)  Recency effect 
B)  Primacy effect 
C)  Halo effect 
D)  Demand effect 
E)  Leniency A

Question 3

A study of donor behavior for the Tsunami Relief Fund seeks to identify participation from consumers through indirect gifts such as purchasing items of which a portion of proceeds will benefit Tsunami victims.Because such purchases do not record whether an individual made the purchase decision as a form of donation,a survey will be used to identify this behavior.In writing the target questions for the study,the instrument designer should be aware of errors arising from the issue of _____.

Accepted Answer

A)  precision 
B)  time for though 
C)  sensitive information 
D)  recall and memory decay 
E)  presumed knowledge 
A)  precision 
B)  time for though 
C)  sensitive information 
D)  recall and memory decay 
E)  presumed knowledge C

Question 4

The issue of memory decay in the design of questions asks _____.

Accepted Answer

A)  does the question contain wording that implies the researcher's desire for the participant to respond in one way rather than another 
B)  is the question worded from the researcher's perspective or the participant's perspective 
C)  does the question ask the participant for information that relates to thoughts or activity too far in the participant's past to be remembered 
D)  does the question use words that have no meaning or a different meaning for the participant 
E)  is it reasonable to assume that the participant can frame an answer to the question 
A)  does the question contain wording that implies the researcher's desire for the participant to respond in one way rather than another 
B)  is the question worded from the researcher's perspective or the participant's perspective 
C)  does the question ask the participant for information that relates to thoughts or activity too far in the participant's past to be remembered 
D)  does the question use words that have no meaning or a different meaning for the participant 
E)  is it reasonable to assume that the participant can frame an answer to the question

Question 5

Where in a survey should personal or potentially sensitive questions be placed?

Accepted Answer

A)  At the beginning 
B)  In the middle 
C)  Near the end 
D)  After screen questions 
E)  It doesn't matter 
A)  At the beginning 
B)  In the middle 
C)  Near the end 
D)  After screen questions 
E)  It doesn't matter

Question 6

Which form of order bias occurs when a participant tends to choose the last alternative presented as his or her response to a closed-ended question?

Accepted Answer

A)  Recency effect 
B)  Primacy effect 
C)  Halo effect 
D)  Demand effect 
E)  Leniency 
A)  Recency effect 
B)  Primacy effect 
C)  Halo effect 
D)  Demand effect 
E)  Leniency

Question 7

In a study of grocery shopping behavior,one of the questions on the instrument asked,"To what extent are you comfortable with and willing to use self-serve checkout lines at grocery stores?" This question should be redesigned because it is _____.

Accepted Answer

A)  leading 
B)  sensitive 
C)  subject to memory decay 
D)  too general 
E)  double-barreled 
A)  leading 
B)  sensitive 
C)  subject to memory decay 
D)  too general 
E)  double-barreled

Question 8

Every time a Netflix customer returns a DVD,Netflix asks the customer to evaluate the DVD relative to other DVDs on a scale of one to five.A five means that the customer thought this DVD was better than most others while a one means that the DVD is among the worst.In this example,Netflix is using a(n)_____ question to learn customer preferences.

Accepted Answer

A)  administrative 
B)  checklist 
C)  ranking 
D)  rating 
E)  semantic differential 
A)  administrative 
B)  checklist 
C)  ranking 
D)  rating 
E)  semantic differential

Question 9

Which of the following types of data are collected using a classification question?

Accepted Answer

A)  Gender 
B)  Purchase behavior 
C)  Attitude toward the brand 
D)  Personality 
E)  Behavioral intent 
A)  Gender 
B)  Purchase behavior 
C)  Attitude toward the brand 
D)  Personality 
E)  Behavioral intent

Question 10

A measurement question that includes two or more questions in one is said to be _____.

Accepted Answer

A)  double-barreled 
B)  leading 
C)  sensitive 
D)  subjective 
E)  unfocused 
A)  double-barreled 
B)  leading 
C)  sensitive 
D)  subjective 
E)  unfocused

Question 11

When developing a questionnaire,if the researcher is asking him/herself if the word means what he/she intended; if it has any other meanings; if the word has more than one pronunciation; or if a simpler phrase is suggested then,he/she is probably concerned with _____.

Accepted Answer

A)  avoiding leading questions 
B)  avoiding double-barreled questions 
C)  choosing shared vocabulary 
D)  personalizing the questionnaire 
E)  providing a frame of reference 
A)  avoiding leading questions 
B)  avoiding double-barreled questions 
C)  choosing shared vocabulary 
D)  personalizing the questionnaire 
E)  providing a frame of reference

Question 12

All of the following can improve participant motivation to respond except _____.

Accepted Answer

A)  developing rapport 
B)  assuring confidentiality 
C)  building participant interest in the topic 
D)  offering an incentive 
E)  limiting the number of questions asked 
A)  developing rapport 
B)  assuring confidentiality 
C)  building participant interest in the topic 
D)  offering an incentive 
E)  limiting the number of questions asked

Question 13

Which issue related to the design of measurement questions addresses whether it is reasonable to assume that the participant can frame an answer to the question?

Accepted Answer

A)  Precision 
B)  Frame of reference 
C)  Time for thought 
D)  Biased wording 
E)  Adequate alternatives 
A)  Precision 
B)  Frame of reference 
C)  Time for thought 
D)  Biased wording 
E)  Adequate alternatives

Question 14

What type of measurement question is designed to establish rapport with the participant?

Accepted Answer

A)  Screen 
B)  Branch 
C)  Target 
D)  Buffer 
E)  Administrative 
A)  Screen 
B)  Branch 
C)  Target 
D)  Buffer 
E)  Administrative

Question 15

How many answer choices are provided in a free-response question?

Accepted Answer

A)  2 
B)  3-10 
C)  10 or fewer 
D)  None 
E)  It depends on the question 
A)  2 
B)  3-10 
C)  10 or fewer 
D)  None 
E)  It depends on the question

Question 16

A measurement question whose wording suggests to the participant the desired answer is a(n)_____ question.

Accepted Answer

A)  double-barreled 
B)  leading 
C)  open-ended 
D)  forced-choice 
E)  free-response 
A)  double-barreled 
B)  leading 
C)  open-ended 
D)  forced-choice 
E)  free-response

Question 17

What are the steps in drafting and refining a survey instrument?

Accepted Answer

Instrument design is a multi-step proces

Question 18

Which form of order bias occurs when a participant tends to choose the first alternative presented as his or her response to a closed-ended question?

Accepted Answer

A)  Recency effect 
B)  Primacy effect 
C)  Halo effect 
D)  Demand effect 
E)  Leniency 
A)  Recency effect 
B)  Primacy effect 
C)  Halo effect 
D)  Demand effect 
E)  Leniency

Question 19

What type of questions identifies the participant,interviewer,interview location,and conditions?

Accepted Answer

A)  classification questions 
B)  Target questions 
C)  Administrative questions 
D)  Structured questions 
E)  Supervisory questions 
A)  classification questions 
B)  Target questions 
C)  Administrative questions 
D)  Structured questions 
E)  Supervisory questions

Question 20

When target questions present the participants with a fixed set of choices,they are _____.

Accepted Answer

A)  unstructured 
B)  undisguised 
C)  structured 
D)  disguised 
E)  open-ended 
A)  unstructured 
B)  undisguised 
C)  structured 
D)  disguised 
E)  open-ended

Which of the following goals should a good survey instrument accomplish?

In surveys conducted with telephone interviews or in-person interviews,which form of order bias is likely to occur?

The issue of memory decay in the design of questions asks _____.

Where in a survey should personal or potentially sensitive questions be placed?

Which form of order bias occurs when a participant tends to choose the last alternative presented as his or her response to a closed-ended question?

In a study of grocery shopping behavior,one of the questions on the instrument asked,"To what extent are you comfortable with and willing to use self-serve checkout lines at grocery stores?" This question should be redesigned because it is _____.

Which of the following types of data are collected using a classification question?

A measurement question that includes two or more questions in one is said to be _____.

When developing a questionnaire,if the researcher is asking him/herself if the word means what he/she intended; if it has any other meanings; if the word has more than one pronunciation; or if a simpler phrase is suggested then,he/she is probably concerned with _____.

All of the following can improve participant motivation to respond except _____.

Which issue related to the design of measurement questions addresses whether it is reasonable to assume that the participant can frame an answer to the question?

What type of measurement question is designed to establish rapport with the participant?

How many answer choices are provided in a free-response question?

A measurement question whose wording suggests to the participant the desired answer is a(n)_____ question.

What are the steps in drafting and refining a survey instrument?

Which form of order bias occurs when a participant tends to choose the first alternative presented as his or her response to a closed-ended question?

What type of questions identifies the participant,interviewer,interview location,and conditions?

When target questions present the participants with a fixed set of choices,they are _____.

Research in Business

Ethics in Business Research

Thinking Like a Researcher

The Research Process: an Overview

Clarifying the Research Question Through Secondary Data and Exploration

Research Design: An Overview

Qualitative Research

Observation Studies

Experiments

Surveys

Measurement

Measurement Scales

Sampling

Data Preparation and Description

Exploring, Displaying, and Examining Data

Hypothesis Testing

Measures of Association

Multivariate Analysis: An Overview

Presenting Insights and Findings: Written Reports

Presenting Insights and Findings: Oral Presentations

Filters

Exam 13: Questionnaires and Instruments

Which of the following goals should a good survey instrument accomplish?

In surveys conducted with telephone interviews or in-person interviews,which form of order bias is likely to occur?

The issue of memory decay in the design of questions asks _____.

Where in a survey should personal or potentially sensitive questions be placed?

Which form of order bias occurs when a participant tends to choose the last alternative presented as his or her response to a closed-ended question?

In a study of grocery shopping behavior,one of the questions on the instrument asked,"To what extent are you comfortable with and willing to use self-serve checkout lines at grocery stores?" This question should be redesigned because it is _____.

Which of the following types of data are collected using a classification question?

A measurement question that includes two or more questions in one is said to be _____.

When developing a questionnaire,if the researcher is asking him/herself if the word means what he/she intended; if it has any other meanings; if the word has more than one pronunciation; or if a simpler phrase is suggested then,he/she is probably concerned with _____.

All of the following can improve participant motivation to respond except _____.

Which issue related to the design of measurement questions addresses whether it is reasonable to assume that the participant can frame an answer to the question?

What type of measurement question is designed to establish rapport with the participant?

How many answer choices are provided in a free-response question?

A measurement question whose wording suggests to the participant the desired answer is a(n)_____ question.

What are the steps in drafting and refining a survey instrument?

Which form of order bias occurs when a participant tends to choose the first alternative presented as his or her response to a closed-ended question?

What type of questions identifies the participant,interviewer,interview location,and conditions?

When target questions present the participants with a fixed set of choices,they are _____.

Research in Business

Ethics in Business Research

Thinking Like a Researcher

The Research Process: an Overview

Clarifying the Research Question Through Secondary Data and Exploration

Research Design: An Overview

Qualitative Research

Observation Studies

Experiments

Surveys

Measurement

Measurement Scales

Sampling

Data Preparation and Description

Exploring, Displaying, and Examining Data

Hypothesis Testing

Measures of Association

Multivariate Analysis: An Overview

Presenting Insights and Findings: Written Reports

Presenting Insights and Findings: Oral Presentations

Filters