Exam 19: Product Concepts

A regional utility company needs to change consumers' perceptions of its current service as being harmful to the environment.Which of the following strategies would best allow the company to accomplish this goal?

Shane had every reason to believe that the antacid he purchased would relieve his stomach problems if he followed the directions on the box.This is an example of a(n):

Because there is not much difference between different brands of milk,milk would be classified as a homogeneous product.

Which of the following is the best example of a convenience product?

Sherwin-Williams' Dutch Boy paint has packaging that is getting rave reviews.The new Twist & Pour paint is packaged in an all-plastic gallon container with an easy twist-off lid,comfortable side handle,and even a pouring spout.There's no other paint product like it on the market.This innovative packaging was most likely designed for which of the following functions?

Which of the following is an example of a product item?

Which type of consumer product requires comparison shopping because it is usually more expensive than a convenience product and is found in fewer stores?

Which of the following is a symptom of product line overextension?

Which type of product modification changes a product's dependability or durability?

Hardie Siding Products James Hardie began selling fiber cement siding products in the United States in 1989 to leading builders, lumberyards, and home improvement centers. Even though ads guaranteed the product would not rot or crack for 50 years, many builders hated the product. It was heavy to install, and it showed every flaw in a bad framing job. In 1997, Hardie decided to run ads in traditional lifestyle magazines and emphasize the emotional appeal of houses made with strong, weather-resistant materials. Soon consumers began asking their builders or remodelers to use the product. Trade ads were used to explain how builders could take advantage of the interest created by the ads in lifestyle magazines. By 2000, the HardiePlank was the number one brand of siding in North America. James Hardie is now the third most recognized brand of building material in the world. -Refer to Hardie Siding Products.By changing the focus of its promotion from the building industry to home owners who saw their homes as sources of security,warmth,and stability,Hardie Siding used a _____ strategy.

Campbell's Most people recognize Campbell's as a brand of soup, but Campbell's also manufactures Pace Picante Sauce, Pepperidge Farms products, Prego Sauce, Swanson Broth, and V8 juice. Campbell's International division offers more than 20 brands of soups, sauces, beverages, and baked snacks in the Asia Pacific region, Greater Europe and Latin America. Products such as Arnott's biscuits and crackers and Bià Band soups are well known overseas. Campbell's products are sold in more than 120 countries. -Refer to Campbell's.The soups,juices,broths,sauces,and baked goods sold by Campbell's compose the company's product mix_____.

Which of the following products is most likely to be considered an example of a heterogeneous shopping product?

All of the following are examples of products EXCEPT:

What is the difference between a homogeneous shopping product and a heterogeneous shopping product? Give specific examples of products that fit into each category to help illustrate your answer.

A Boston diamond distributor has developed the first branded diamond called Hearts on Fire to help smaller retailers counter the volume jewelers' aggressive price discounting.This move is meant to:

Vick's,Nestlé,Pepsi,and Toyota products are examples of _____ brands because of who owns them.

A product line is a group of products that are closely related because the:

The two types of package labeling in common usage today are:

Which of the following statements about bar codes is true?

When the manufacturer of French's classic yellow mustard introduced French's Dijon mustard,French's Honey mustard,and French's Sweet Onion mustard,it was an example of co-branding.