Exam 6: Understanding and Reaching Global Consumers and Markets

Describe the World Trade Organization (WTO) and its purpose.

Those in favor of protectionism argue that it

When a firm sells its domestically produced products in a foreign country through an intermediary, it is referred to as

The EU has benefited its member nations because firms do not need to market their products and services on a nation-by-nation basis; most tariffs that affect pricing practices have been removed, and

KFC has added many offerings to its menus in China to appeal to local tastes, including the "Dragon Twister," which is a chicken wrap with Peking-duck sauce. This is an example of which type of global marketing product and promotion strategy?

If you were responsible for marketing communications at a company that manufactures office supplies and had to provide product literature to be distributed in France, you would be wise to use __________, whereby you have someone to translate your literature from American English into French, and then have someone else in France translate the French into American English.

The PRS group maintains a website that can be used to determine

A(n) __________ firm engages in trade and marketing in different countries as an extension of the marketing strategy in its home country.

Chrysler Corporation wanted to sell its Jeeps in Japan. The car was priced in U.S. dollars at about $19,000, but when it reached the Japanese car showrooms, its price was over ×31,000 Japanese yen, and the Japanese could not afford to buy it. Its price was set without regard for the

The political and regulatory climate for marketing in a country or region of the world means not only identifying the current environment but also determining how

What is meant by the term economic infrastructure and how can this affect a firm's plans to enter a global market?

Recently, the Japanese government, under pressure from its domestic farm lobby, slapped government taxes on mushrooms, leeks, and the reeds used in tatami mats that were being imported from China. These taxes Japan levied are referred to as

Which of the following statements about the World Trade Organization (WTO) is most accurate?

President Bill Clinton attempted to protect American firms from foreign competition by placing a government tax on Japanese automobiles imported to the United States. President Clinton's goal was to raise the price on Japanese imports, thereby encouraging American consumers to purchase American-made automobiles. The tax the President threatened to impose is an example of a __________.

-Global companies have five strategies for matching products and their promotion efforts to global markets. According to Figure 6-4 above, C refers to which type of strategy?

In terms of the global marketplace, there are three primary types of companies: __________ firms, multinational firms, and transnational firms.

The North American Free Trade Agreement was designed to encourage free trade between

Yogen Früz is a successful chain of frozen yogurt shops originating in Canada. Archeology Investments has an agreement with the Canadian firm that grants rights to its company to open and operate Yogen Früz shops in Dubai, Oman, Qatar, Bahrain, and Kuwait. Yogen Früz is engaged in

A firm that views the world as consisting of unique parts and markets to each part differently is referred to as a(n)

Whirlpool recently asked the United States to impose __________ on washing machine imports made by LG Electronics and Samsung Electronics, both South Korean companies, to raise the price of these products. Whirlpool accused these companies of selling below fair market value and receiving anticompetitive export subsidies from their governments, both of which could jeopardize American jobs.