Question 1

Five trends in the past decade have significantly influenced the landscape of global marketing. One of them is

Accepted Answer

A) an increase in most countries' GDPs coupled with an increased degree of consumer ethnocentrism. 
B) a significant increase in economic protectionism and a decline in free trade. 
C) a more aggressive attitude toward initiating international tariffs and quota systems. 
D) a decrease in most countries' GDPs and a renewal of nationalism. 
E) a decline in economic protectionism by individual countries. 
A) an increase in most countries' GDPs coupled with an increased degree of consumer ethnocentrism. 
B) a significant increase in economic protectionism and a decline in free trade. 
C) a more aggressive attitude toward initiating international tariffs and quota systems. 
D) a decrease in most countries' GDPs and a renewal of nationalism. 
E) a decline in economic protectionism by individual countries.

Question 2

Two-thirds of the commercial transactions in Russia involve non-monetary forms of payment due to limits in formal operating procedures among financial institutions and even limits on the notion of private property there. These would best be described as constraints in the country's __________.

Accepted Answer

A) capital infrastructure 
B) political infrastructure 
C) economic infrastructure 
D) geopolitical system 
E) financial exchange system 
A) capital infrastructure 
B) political infrastructure 
C) economic infrastructure 
D) geopolitical system 
E) financial exchange system

Question 3

Global competition exists when

Accepted Answer

A) a firm produces and markets its products domestically rather than globally. 
B) firms originate, produce, and market their products and services worldwide. 
C) two firms from two different countries compete for market share in a single domestic market. 
D) two or more firms from different nations combine their resources to market products in a single domestic market. 
E) the firm from one nation dominates the market for its product in every nation. 
A) a firm produces and markets its products domestically rather than globally. 
B) firms originate, produce, and market their products and services worldwide. 
C) two firms from two different countries compete for market share in a single domestic market. 
D) two or more firms from different nations combine their resources to market products in a single domestic market. 
E) the firm from one nation dominates the market for its product in every nation.

Question 4

Which form of entry into a global market makes a firm the most vulnerable to harm regarding its brand name or reputation?

Accepted Answer

A) direct exporting 
B) indirect exporting 
C) licensing 
D) direct investment 
E) joint venture 
A) direct exporting 
B) indirect exporting 
C) licensing 
D) direct investment 
E) joint venture

Question 5

Since global marketing is affected by economic considerations, a scan of the global marketplace should include which of the following factors?

Accepted Answer

A) recognition of a country's currency exchange rates 
B) an analysis of cultural diversity within the country under consideration 
C) regulatory constraints regarding contracts, mergers, and partnerships 
D) an assessment of language differences including dialect variation 
E) political and ideological differences between the countries involved 
A) recognition of a country's currency exchange rates 
B) an analysis of cultural diversity within the country under consideration 
C) regulatory constraints regarding contracts, mergers, and partnerships 
D) an assessment of language differences including dialect variation 
E) political and ideological differences between the countries involved

Question 6

Define a currency exchange rate and discuss its importance to global companies.

Accepted Answer

Fluctuations in exchange rates among the

Question 7

The reverence that Japan shows towards its elderly is an example of that nation's __________.

Accepted Answer

A) values 
B) beliefs 
C) customs 
D) religion 
E) cultural diversity 
A) values 
B) beliefs 
C) customs 
D) religion 
E) cultural diversity

Question 8

Once a company has decided to enter the global marketplace, it must select a means of market entry. Four general options exist: (1) exporting; (2) __________; (3) joint venture; and (4) direct investment.

Accepted Answer

A) macrofinancing 
B) microfinancing 
C) franchising 
D) licensing 
E) collateral venture 
A) macrofinancing 
B) microfinancing 
C) franchising 
D) licensing 
E) collateral venture

Question 9

All of the following are disadvantages of licensing EXCEPT:

Accepted Answer

A) the licensor reduces its potential profits gained from product sales. 
B) the foreign country gains employment by having the product manufactured locally. 
C) the licensor forgoes control of its product. 
D) should the licensee prove to be a poor choice, the name or reputation of the company may be harmed. 
E) the licensor may be creating its own competition. 
A) the licensor reduces its potential profits gained from product sales. 
B) the foreign country gains employment by having the product manufactured locally. 
C) the licensor forgoes control of its product. 
D) should the licensee prove to be a poor choice, the name or reputation of the company may be harmed. 
E) the licensor may be creating its own competition.

Question 10

Since global marketing is affected by economic considerations, a scan of the global marketplace should include which of the following factors?

Accepted Answer

A) an analysis of cultural diversity within the country under consideration 
B) regulatory constraints regarding contracts, mergers, and partnerships 
C) an assessment of language differences including dialect variation 
D) political and ideological differences between the countries involved 
E) an assessment of the economic infrastructure in the involved countries 
A) an analysis of cultural diversity within the country under consideration 
B) regulatory constraints regarding contracts, mergers, and partnerships 
C) an assessment of language differences including dialect variation 
D) political and ideological differences between the countries involved 
E) an assessment of the economic infrastructure in the involved countries

Question 11

A Tokyo shopkeeper would have been wise to use __________ to verify the accuracy of the new sign in English he purchased for his dry cleaning business. The sign read, "Drop your pants here for best results," which he did not know had another suggestive meaning to native speakers.

Accepted Answer

A) cultural symbolism 
B) dialect transformation 
C) semantic analysis 
D) linguistic exchange 
E) back translation 
A) cultural symbolism 
B) dialect transformation 
C) semantic analysis 
D) linguistic exchange 
E) back translation

Question 12

A global market-entry strategy in which a company produces goods in one country and sells them in another country is referred to as __________.

Accepted Answer

A) exporting 
B) direct investment 
C) countertrade 
D) licensing 
E) multinational marketing 
A) exporting 
B) direct investment 
C) countertrade 
D) licensing 
E) multinational marketing

Question 13

A joint venture refers to

Accepted Answer

A) offering the right to a trademark, patent, trade secret, or similarly valued items of intellectual property in return for a royalty or fee. 
B) contracting with a foreign firm to manufacture products according to certain specifications. 
C) when a foreign company and a local firm invest together to create a local business. 
D) having a company handle its own exports directly, but using intermediaries for importing. 
E) exporting through an intermediary, which often has the knowledge and means to succeed in selling a firm's products abroad. 
A) offering the right to a trademark, patent, trade secret, or similarly valued items of intellectual property in return for a royalty or fee. 
B) contracting with a foreign firm to manufacture products according to certain specifications. 
C) when a foreign company and a local firm invest together to create a local business. 
D) having a company handle its own exports directly, but using intermediaries for importing. 
E) exporting through an intermediary, which often has the knowledge and means to succeed in selling a firm's products abroad.

Question 14

Economic infrastructure refers to

Accepted Answer

A) a nation's military-industrial complex. 
B) a country's governmental services. 
C) the people and the wealth of a nation. 
D) a country's communications, transportation, financial, and distribution systems. 
E) all of a country's natural resources, whether or not they are currently being exploited. 
A) a nation's military-industrial complex. 
B) a country's governmental services. 
C) the people and the wealth of a nation. 
D) a country's communications, transportation, financial, and distribution systems. 
E) all of a country's natural resources, whether or not they are currently being exploited.

Question 15

When a U.S. airplane manufacturer sells its airplanes to business executives in Germany without using intermediaries, it is referred to as

Accepted Answer

A) direct exporting. 
B) indirect exporting. 
C) licensing. 
D) foreign manufacturing. 
E) foreign assembly. 
A) direct exporting. 
B) indirect exporting. 
C) licensing. 
D) foreign manufacturing. 
E) foreign assembly.

Question 16

Another term for a gray market is

Accepted Answer

A) equivalent exporting. 
B) back-channel market. 
C) mature marketing. 
D) parallel importing. 
E) transparent market. 
A) equivalent exporting. 
B) back-channel market. 
C) mature marketing. 
D) parallel importing. 
E) transparent market.

Question 17

All of the following are advantages of licensing EXCEPT:

Accepted Answer

A) the foreign country gains employment by having the product manufactured locally. 
B) the licensee gains information that allows it to start with a competitive advantage. 
C) the low risk to the company granting the license. 
D) the licensor's brand name can never be harmed as a result of the licensee. 
E) the capital-free entry into a foreign country. 
A) the foreign country gains employment by having the product manufactured locally. 
B) the licensee gains information that allows it to start with a competitive advantage. 
C) the low risk to the company granting the license. 
D) the licensor's brand name can never be harmed as a result of the licensee. 
E) the capital-free entry into a foreign country.

Question 18

Yum! Brands, the restaurant division of PepsiCo, has 12,600 KFC restaurants abroad, with more than 3,700 restaurants in China. Many of the latter are locally owned and subject to a contractual agreement that allows the owners to operate the business under the established KFC brand name and according to specific rules. Yum! Brands is engaged in

Accepted Answer

A) contract assembly. 
B) a joint venture. 
C) contract manufacturing. 
D) a partnership. 
E) franchising. 
A) contract assembly. 
B) a joint venture. 
C) contract manufacturing. 
D) a partnership. 
E) franchising.

Question 19

Economic espionage is the clandestine collection of trade secrets or __________.

Accepted Answer

A) government economic information 
B) industrial intelligence 
C) government weapons information 
D) banking lists 
E) proprietary information about competitors 
A) government economic information 
B) industrial intelligence 
C) government weapons information 
D) banking lists 
E) proprietary information about competitors

Question 20

Which of the following is a disadvantage associated with licensing?

Accepted Answer

A) The licensee pays lower wages and sells at lower prices. 
B) The licensor may create its own competition. 
C) The foreign government dislikes it because it does not increase local employment. 
D) This is the most expensive and risky method for global expansion. 
E) The firm's brand does not get international exposure 
A) The licensee pays lower wages and sells at lower prices. 
B) The licensor may create its own competition. 
C) The foreign government dislikes it because it does not increase local employment. 
D) This is the most expensive and risky method for global expansion. 
E) The firm's brand does not get international exposure

Five trends in the past decade have significantly influenced the landscape of global marketing. One of them is

Two-thirds of the commercial transactions in Russia involve non-monetary forms of payment due to limits in formal operating procedures among financial institutions and even limits on the notion of private property there. These would best be described as constraints in the country's __________.

Global competition exists when

Which form of entry into a global market makes a firm the most vulnerable to harm regarding its brand name or reputation?

Since global marketing is affected by economic considerations, a scan of the global marketplace should include which of the following factors?

Define a currency exchange rate and discuss its importance to global companies.

The reverence that Japan shows towards its elderly is an example of that nation's __________.

Once a company has decided to enter the global marketplace, it must select a means of market entry. Four general options exist: (1) exporting; (2) __________; (3) joint venture; and (4) direct investment.

All of the following are disadvantages of licensing EXCEPT:

Since global marketing is affected by economic considerations, a scan of the global marketplace should include which of the following factors?

A Tokyo shopkeeper would have been wise to use __________ to verify the accuracy of the new sign in English he purchased for his dry cleaning business. The sign read, "Drop your pants here for best results," which he did not know had another suggestive meaning to native speakers.

A global market-entry strategy in which a company produces goods in one country and sells them in another country is referred to as __________.

A joint venture refers to

Economic infrastructure refers to

When a U.S. airplane manufacturer sells its airplanes to business executives in Germany without using intermediaries, it is referred to as

Another term for a gray market is

All of the following are advantages of licensing EXCEPT:

Economic espionage is the clandestine collection of trade secrets or __________.

Which of the following is a disadvantage associated with licensing?

Creating Customer Relationships and Value Through Marketing

Developing Successful Organizational and Marketing Strategies

Understanding the Marketing Environment, Ethical Behavior, and Social Responsibility

Understanding Consumer Behavior

Understanding Organizations As Customers

Marketing Research: From Customer Insights to Actions

Market Segmentation, Targeting, and Positioning

Developing New Products and Services

Managing Successful Products, Services, and Brands

Pricing Products and Services

Managing Marketing Channels and Supply Chains

Retailing and Wholesaling

Integrated Marketing Communications and Direct Marketing

Advertising, Sales Promotion, and Public Relations

Using Social Media to Connect With Consumers

Personal Selling and Sales Management

Implementing Interactive and Multichannel Marketing

Filters

Exam 6: Understanding and Reaching Global Consumers and Markets

Five trends in the past decade have significantly influenced the landscape of global marketing. One of them is

Two-thirds of the commercial transactions in Russia involve non-monetary forms of payment due to limits in formal operating procedures among financial institutions and even limits on the notion of private property there. These would best be described as constraints in the country's __________.

Global competition exists when

Which form of entry into a global market makes a firm the most vulnerable to harm regarding its brand name or reputation?

Since global marketing is affected by economic considerations, a scan of the global marketplace should include which of the following factors?

Define a currency exchange rate and discuss its importance to global companies.

The reverence that Japan shows towards its elderly is an example of that nation's __________.

Once a company has decided to enter the global marketplace, it must select a means of market entry. Four general options exist: (1) exporting; (2) __________; (3) joint venture; and (4) direct investment.

All of the following are disadvantages of licensing EXCEPT:

Since global marketing is affected by economic considerations, a scan of the global marketplace should include which of the following factors?

A Tokyo shopkeeper would have been wise to use __________ to verify the accuracy of the new sign in English he purchased for his dry cleaning business. The sign read, "Drop your pants here for best results," which he did not know had another suggestive meaning to native speakers.

A global market-entry strategy in which a company produces goods in one country and sells them in another country is referred to as __________.

A joint venture refers to

Economic infrastructure refers to

When a U.S. airplane manufacturer sells its airplanes to business executives in Germany without using intermediaries, it is referred to as

Another term for a gray market is

All of the following are advantages of licensing EXCEPT:

Economic espionage is the clandestine collection of trade secrets or __________.

Which of the following is a disadvantage associated with licensing?

Creating Customer Relationships and Value Through Marketing

Developing Successful Organizational and Marketing Strategies

Understanding the Marketing Environment, Ethical Behavior, and Social Responsibility

Understanding Consumer Behavior

Understanding Organizations As Customers

Marketing Research: From Customer Insights to Actions

Market Segmentation, Targeting, and Positioning

Developing New Products and Services

Managing Successful Products, Services, and Brands

Pricing Products and Services

Managing Marketing Channels and Supply Chains

Retailing and Wholesaling

Integrated Marketing Communications and Direct Marketing

Advertising, Sales Promotion, and Public Relations

Using Social Media to Connect With Consumers

Personal Selling and Sales Management

Implementing Interactive and Multichannel Marketing

Filters