Exam 6: Understanding and Reaching Global Consumers and Markets

Protectionism refers to

Which of the following statements about the World Trade Organization (WTO) is most accurate?

U.S. appliance manufacturers find that different customs about shopping must be used to determine local product design. For instance, people in Northern Europe shop only once a week, so they need bigger refrigerators than Southern Europeans, who shop daily. Furthermore, Northern Europeans insist that freezers should be on the top just as firmly as Southern Europeans want them on the bottom. Based on this, U.S. appliance manufacturers would be more likely successful if they used a(n) __________ marketing strategy.

A disadvantage of a joint venture arrangement when entering a new global market is that

The price of one country's currency expressed in terms of another country's currency is referred to as the

A(n) __________ firm views the world as one market and emphasizes cultural similarities across countries or universal consumer needs and wants more than differences.

The clandestine collection of trade secrets or proprietary information about a company's competitors is referred to as

Five trends in the past decade have significantly influenced the landscape of global marketing. One of them is

The Foreign Corrupt Practices Act

Semiotics refers to

A thorough cross-cultural analysis involves an understanding of and an appreciation of all of the following EXCEPT:

Explain the difference between indirect exporting and direct exporting. What are the advantages and disadvantages of each approach?

In terms of the global marketplace, there are three primary types of companies: international firms, multinational firms, and __________ firms.

Both Honda and Toyota have plants in the United States that use American labor. This illustrates Honda's and Toyota's use of

The World Trade Organization (WTO) refers to

The law, amended by the International Anti-Dumping and Fair Competition Act, that makes it a crime for U.S. corporations to bribe an official of a foreign government or political party to obtain or retain business in a foreign country, is referred to as the

Pan-European marketing strategies are possible because

A situation where products are bought in a lower-priced country from a manufacturer's authorized reseller, shipped to higher-priced countries, and then sold through unauthorized retailers below the manufacturer's suggested retail price is referred to as __________.

Since 1963, Mary Kay, Inc.'s guiding principle has been based on __________.

To eliminate the need to continually monitor currency exchange rates, 16 of the countries in the European Union (EU) have adopted a common currency, which is called the __________.