Exam 6: Understanding and Reaching Global Consumers and Markets

Global marketing is also affected by economic considerations. Identify the three steps that should be performed when scanning the global marketplace.

PepsiCo and __________ entered into a joint venture to market Frito-Lay's, Cheetos, Ruffles, and Doritos in Israel.

Define licensing, cite its advantages and disadvantages, and explain what franchising is.

The __________ arrangement between Ericsson, a Swedish telecommunications firm, and CGCT, a French switch maker, enabled them together to beat out AT&T for a $100 million French contract.

Almost all countries have some division of social class (upper, middle, and lower). The determining factor for the assignment to one of these classes may differ from country to country. For example, in the United States, the primary determining factor is occupation; in India, it is birthright; in China, it is geographical region and education; and in Singapore, it is income. These differences are best explained in terms of a country's

What are the product and promotion strategies available to a company seeking to enter the global marketplace? How do they relate to each other in terms of the same or adapted product and promotion?

Direct investment in international marketing refers to

Unilever markets its Snuggle fabric softener differently to different parts of the world. Unilever is a(n) __________ firm.

Identify and describe the factors a company should consider in order to do a thorough cross-cultural analysis. In your answer, define cross-cultural analysis.

If your primary motive was to raise prices on imports, would you use tariffs or quotas? Why would you want to do this?

Japanese car safety rules effectively require all automobile replacement parts to be Japanese and the country has about 11,000 other rules that specify how other goods are to be made and marketed. These rules often function as __________.

When a firm sells a product in a foreign country below its domestic price or below its actual cost, the practice is referred to as

Once a company has decided to enter the global marketplace, it must select a means of market entry. Four general options exist: (1) exporting; (2) licensing; (3) joint venture; and (4) __________.

Licensing refers to

Russia currently has a limit on pork of 400,000 metric tons annually that can be imported from any country. This restriction would be considered a

Which of the following statements about the emergence of a networked global marketspace is most accurate?

The world's largest manufacturer of peppermint candy canes was located in Albany, Georgia, until it could no longer afford to buy the sugar needed for its operation. It moved its manufacturing business to Mexico where there are no restrictions (like those that existed in the United States) on the amount of sugar that can be brought into the nation. The business moved to Mexico because of a(n) __________ established by the U.S. government.

For the marketer, a thorough __________ involves an understanding of and an appreciation for the values, customs, symbols, and language of other societies.

The EU has benefited firms in its member nations because

An assessment of a country's or region's political-regulatory climate includes an analysis of its political stability and __________.