Question 1

Why is it a wise idea for global marketers use back translation? Provide an example to support your answer.

Accepted Answer

Back translation is where a translated w

Question 2

Direct exporting refers to

Accepted Answer

A) offering the right to a trademark, patent, trade secret, or similarly valued items of intellectual property in return for a royalty or fee. 
B) contracting with a foreign firm to manufacture products according to certain specifications. 
C) when a foreign country and a local firm invest together to create a local business. 
D) using additional parties when a firm sells its domestically produced goods in another country. 
E) when a firm sells its domestically produced goods in a foreign country without intermediaries. 
A) offering the right to a trademark, patent, trade secret, or similarly valued items of intellectual property in return for a royalty or fee. 
B) contracting with a foreign firm to manufacture products according to certain specifications. 
C) when a foreign country and a local firm invest together to create a local business. 
D) using additional parties when a firm sells its domestically produced goods in another country. 
E) when a firm sells its domestically produced goods in a foreign country without intermediaries.

Question 3

If you wanted to set up a business importing amber jewelry from Latvia to the United States, you would have to plan on paying the U.S. Customs Service roughly 20 percent of the value of the product as a(n) __________.

Accepted Answer

A) bribe 
B) tariff 
C) subsidy 
D) excise tax 
E) quota 
A) bribe 
B) tariff 
C) subsidy 
D) excise tax 
E) quota

Question 4

Which of the following examples best demonstrates a company's appreciation for another country's values?

Accepted Answer

A) A German company allows customers to make large purchases using lay-away (paying small amounts until the item is paid for and delivered). 
B) In Brazil, an appliance maintenance firm schedules service appointments allowing only 15 minutes of leeway for missed calls or no shows. 
C) In Japan, a spa owner created special exercise classes for husbands and wives. 
D) In India, a popular hamburger chain separated its dining area by color for people who wanted to eat beef and those who did not. 
E) Calvin Klein reduced the number of outdoor advertising placements showing scantily clad models in countries with predominantly Muslim populations. 
A) A German company allows customers to make large purchases using lay-away (paying small amounts until the item is paid for and delivered). 
B) In Brazil, an appliance maintenance firm schedules service appointments allowing only 15 minutes of leeway for missed calls or no shows. 
C) In Japan, a spa owner created special exercise classes for husbands and wives. 
D) In India, a popular hamburger chain separated its dining area by color for people who wanted to eat beef and those who did not. 
E) Calvin Klein reduced the number of outdoor advertising placements showing scantily clad models in countries with predominantly Muslim populations.

Question 5

Thirteen- to nineteen-year-olds in Europe, North America, South America, and the industrialized nations of Asia

Accepted Answer

A) are more similar than different regarding their purchase behaviors. 
B) are becoming more similar, but still differ significantly in terms of fashion and design. 
C) are rebelling against the Americanization of fashion and culture. 
D) have very different tastes in fashions and music. 
E) are more influenced by Asian culture than European culture 
A) are more similar than different regarding their purchase behaviors. 
B) are becoming more similar, but still differ significantly in terms of fashion and design. 
C) are rebelling against the Americanization of fashion and culture. 
D) have very different tastes in fashions and music. 
E) are more influenced by Asian culture than European culture

Question 6

The U.S. Commerce Department imposed additional duties of 31 percent to 250 percent on imported photovoltaic products imported by Chinese solar manufacturers after ruling that they sold them below cost. The Commerce Department took this action in response to what it saw as __________.

Accepted Answer

A) tariff avoidance 
B) countertrade 
C) surplus marketing 
D) underbidding 
E) dumping 
A) tariff avoidance 
B) countertrade 
C) surplus marketing 
D) underbidding 
E) dumping

Question 7

Which of the following statements about bribery is most accurate?

Accepted Answer

A) Bribes, kickbacks, and payoffs offered to entice someone to commit an illegal or improper act are deemed corrupt in some cultures but not in others. 
B) The world's major exporting nations have agreed to treat bribery of foreign government officials as a violation of trade agreements. 
C) Bribes paid to foreign companies is in some cases a tax-deductible expense in the U.S. 
D) It is a crime for U.S. corporations to bribe an official of a foreign government or political party unless pre-approved by the Federal Trade Commission. 
E) It is illegal for a U.S. corporation to bribe an official of a foreign government or political party to obtain or retain business in a foreign country. 
A) Bribes, kickbacks, and payoffs offered to entice someone to commit an illegal or improper act are deemed corrupt in some cultures but not in others. 
B) The world's major exporting nations have agreed to treat bribery of foreign government officials as a violation of trade agreements. 
C) Bribes paid to foreign companies is in some cases a tax-deductible expense in the U.S. 
D) It is a crime for U.S. corporations to bribe an official of a foreign government or political party unless pre-approved by the Federal Trade Commission. 
E) It is illegal for a U.S. corporation to bribe an official of a foreign government or political party to obtain or retain business in a foreign country.

Question 8

Which of the following statements about the World Trade Organization (WTO) is most accurate?

Accepted Answer

A) The WTO acts as an agent in trade negotiations between its members and the remainder of the world. 
B) The 179 member countries of the WTO account for less than 25 percent of world trade. 
C) The WTO was formed by the major industrialized nations in 1995 to address trade issues. 
D) The WTO uses panels of trade experts who can issue non-binding recommendations. 
E) The WTO was formed by the United Nations. 
A) The WTO acts as an agent in trade negotiations between its members and the remainder of the world. 
B) The 179 member countries of the WTO account for less than 25 percent of world trade. 
C) The WTO was formed by the major industrialized nations in 1995 to address trade issues. 
D) The WTO uses panels of trade experts who can issue non-binding recommendations. 
E) The WTO was formed by the United Nations.

Question 9

Coca-Cola has operations in all but three nations in the world and Pepsi-Cola is now available in more than 160 countries and territories, making the soft drink industry an example of

Accepted Answer

A) global competition. 
B) acculturation. 
C) free trade. 
D) global branding. 
E) transactional exchange 
A) global competition. 
B) acculturation. 
C) free trade. 
D) global branding. 
E) transactional exchange

Question 10

A small Canadian winery located in British Columbia has developed a superior tasting wine. It has no overseas contacts but wants to get its wine on the shelves in selected Asian and European markets where growth has been substantial in the last two years. What type of exporting option would best suit this company?

Accepted Answer

A) direct exporting 
B) licensing 
C) indirect exporting 
D) joint venture 
E) cooperative partnership 
A) direct exporting 
B) licensing 
C) indirect exporting 
D) joint venture 
E) cooperative partnership

Question 11

The use of __________ as a tool for exchanging goods, services, and information on a global scale is one of the trends that has affected world trade.

Accepted Answer

A) buying centers 
B) Internet technology 
C) language translators 
D) tariff and quota policies 
E) multinational marketing strategies 
A) buying centers 
B) Internet technology 
C) language translators 
D) tariff and quota policies 
E) multinational marketing strategies

Question 12

Before Apple's iPhone 5 was officially for sale in China, it was being sold there. These phones were purchased in the United States and Australia, and then resold by unauthorized vendors in China for between $1,700 and $2,000. These products are considered to be part of

Accepted Answer

A) under the counter sales. 
B) over the counter sales. 
C) the gray market. 
D) integrated global channels. 
E) breaking the distribution monopoly. 
A) under the counter sales. 
B) over the counter sales. 
C) the gray market. 
D) integrated global channels. 
E) breaking the distribution monopoly.

Question 13

Play devil's advocate. Select any American industry and argue persuasively why protectionism is not only patriotic, it is absolutely essential for survival.

Accepted Answer

A quality answer will provide at least t

Question 14

Offering the right to a trademark, patent, trade secret, or similarly valued items of intellectual property in return for a royalty or fee is referred to as

Accepted Answer

A) direct exporting. 
B) indirect exporting. 
C) licensing. 
D) contract manufacturing. 
E) outside branding. 
A) direct exporting. 
B) indirect exporting. 
C) licensing. 
D) contract manufacturing. 
E) outside branding.

Question 15

To avoid competing with Japanese firms through their traditional channel of distribution, Fran Wilson Creative Cosmetics Moodmatcher lip coloring is sold in which type of retail venue?

Accepted Answer

A) grocery stores 
B) flower shops 
C) beauty salons 
D) department stores 
E) gift stores 
A) grocery stores 
B) flower shops 
C) beauty salons 
D) department stores 
E) gift stores

Question 16

Global companies have five strategies for matching products and their promotion efforts to global markets. The strategy of selling virtually the same product in other countries is referred to as

Accepted Answer

A) product adaptation. 
B) product invention. 
C) brand adaptation. 
D) product extension. 
E) product integration. 
A) product adaptation. 
B) product invention. 
C) brand adaptation. 
D) product extension. 
E) product integration.

Question 17

The Japanese manufacture tractors for rice paddies. They are smaller than most U.S. tractors and perfect for a weekend farmer who wants to tend to a small garden. The tractors are not sold in the United States through any authorized channels, yet they are available in the U.S. at prices below the manufacturer's suggested retail price. These Japanese tractors are being sold

Accepted Answer

A) through the gray market. 
B) under the table. 
C) over the counter. 
D) with bypassed global channels. 
E) by breaking the distribution monopoly. 
A) through the gray market. 
B) under the table. 
C) over the counter. 
D) with bypassed global channels. 
E) by breaking the distribution monopoly.

Question 18

The European Union (EU) in early 2015 consisted of 28 countries with more than 500 million consumers. The EU has eliminated most barriers to the free flow of products, capital, and labor across its borders. Which of the following countries is NOT a member of the EU?

Accepted Answer

A) Latvia 
B) Greece 
C) Ireland 
D) Switzerland 
E) England 
A) Latvia 
B) Greece 
C) Ireland 
D) Switzerland 
E) England

Question 19

Companies that use a(n) __________ marketing strategy have as many different product variations, brand names, and advertising programs as countries in which they do business.

Accepted Answer

A) ethnocentric 
B) multidomestic 
C) transnational 
D) global 
E) international 
A) ethnocentric 
B) multidomestic 
C) transnational 
D) global 
E) international

Question 20

Customs refer to

Accepted Answer

A) what is considered normal and expected about the way people do things in a specific country. 
B) those actions or activities within a community that are unique or distinctly different from any other group. 
C) actions or behaviors that are repeated over time and carry a specific meaning to a unique group, nationality, or ethnicity. 
D) traditions among a group of people, a nation, or ethnicity that affect their purchase behaviors. 
E) what would be considered unusual or unexpected, and even unacceptable, about the way people do things in a specific country. 
A) what is considered normal and expected about the way people do things in a specific country. 
B) those actions or activities within a community that are unique or distinctly different from any other group. 
C) actions or behaviors that are repeated over time and carry a specific meaning to a unique group, nationality, or ethnicity. 
D) traditions among a group of people, a nation, or ethnicity that affect their purchase behaviors. 
E) what would be considered unusual or unexpected, and even unacceptable, about the way people do things in a specific country.

Why is it a wise idea for global marketers use back translation? Provide an example to support your answer.

Direct exporting refers to

If you wanted to set up a business importing amber jewelry from Latvia to the United States, you would have to plan on paying the U.S. Customs Service roughly 20 percent of the value of the product as a(n) __________.

Which of the following examples best demonstrates a company's appreciation for another country's values?

Thirteen- to nineteen-year-olds in Europe, North America, South America, and the industrialized nations of Asia

The U.S. Commerce Department imposed additional duties of 31 percent to 250 percent on imported photovoltaic products imported by Chinese solar manufacturers after ruling that they sold them below cost. The Commerce Department took this action in response to what it saw as __________.

Which of the following statements about bribery is most accurate?

Which of the following statements about the World Trade Organization (WTO) is most accurate?

Coca-Cola has operations in all but three nations in the world and Pepsi-Cola is now available in more than 160 countries and territories, making the soft drink industry an example of

The use of __________ as a tool for exchanging goods, services, and information on a global scale is one of the trends that has affected world trade.

Before Apple's iPhone 5 was officially for sale in China, it was being sold there. These phones were purchased in the United States and Australia, and then resold by unauthorized vendors in China for between $1,700 and $2,000. These products are considered to be part of

Play devil's advocate. Select any American industry and argue persuasively why protectionism is not only patriotic, it is absolutely essential for survival.

Offering the right to a trademark, patent, trade secret, or similarly valued items of intellectual property in return for a royalty or fee is referred to as

To avoid competing with Japanese firms through their traditional channel of distribution, Fran Wilson Creative Cosmetics Moodmatcher lip coloring is sold in which type of retail venue?

Global companies have five strategies for matching products and their promotion efforts to global markets. The strategy of selling virtually the same product in other countries is referred to as

The European Union (EU) in early 2015 consisted of 28 countries with more than 500 million consumers. The EU has eliminated most barriers to the free flow of products, capital, and labor across its borders. Which of the following countries is NOT a member of the EU?

Companies that use a(n) __________ marketing strategy have as many different product variations, brand names, and advertising programs as countries in which they do business.

Customs refer to

Creating Customer Relationships and Value Through Marketing

Developing Successful Organizational and Marketing Strategies

Understanding the Marketing Environment, Ethical Behavior, and Social Responsibility

Understanding Consumer Behavior

Understanding Organizations As Customers

Marketing Research: From Customer Insights to Actions

Market Segmentation, Targeting, and Positioning

Developing New Products and Services

Managing Successful Products, Services, and Brands

Pricing Products and Services

Managing Marketing Channels and Supply Chains

Retailing and Wholesaling

Integrated Marketing Communications and Direct Marketing

Advertising, Sales Promotion, and Public Relations

Using Social Media to Connect With Consumers

Personal Selling and Sales Management

Implementing Interactive and Multichannel Marketing

Filters

Exam 6: Understanding and Reaching Global Consumers and Markets

Why is it a wise idea for global marketers use back translation? Provide an example to support your answer.

Direct exporting refers to

If you wanted to set up a business importing amber jewelry from Latvia to the United States, you would have to plan on paying the U.S. Customs Service roughly 20 percent of the value of the product as a(n) __________.

Which of the following examples best demonstrates a company's appreciation for another country's values?

Thirteen- to nineteen-year-olds in Europe, North America, South America, and the industrialized nations of Asia

The U.S. Commerce Department imposed additional duties of 31 percent to 250 percent on imported photovoltaic products imported by Chinese solar manufacturers after ruling that they sold them below cost. The Commerce Department took this action in response to what it saw as __________.

Which of the following statements about bribery is most accurate?

Which of the following statements about the World Trade Organization (WTO) is most accurate?

Coca-Cola has operations in all but three nations in the world and Pepsi-Cola is now available in more than 160 countries and territories, making the soft drink industry an example of

The use of __________ as a tool for exchanging goods, services, and information on a global scale is one of the trends that has affected world trade.

Before Apple's iPhone 5 was officially for sale in China, it was being sold there. These phones were purchased in the United States and Australia, and then resold by unauthorized vendors in China for between $1,700 and $2,000. These products are considered to be part of

Play devil's advocate. Select any American industry and argue persuasively why protectionism is not only patriotic, it is absolutely essential for survival.

Offering the right to a trademark, patent, trade secret, or similarly valued items of intellectual property in return for a royalty or fee is referred to as

To avoid competing with Japanese firms through their traditional channel of distribution, Fran Wilson Creative Cosmetics Moodmatcher lip coloring is sold in which type of retail venue?

Global companies have five strategies for matching products and their promotion efforts to global markets. The strategy of selling virtually the same product in other countries is referred to as

The European Union (EU) in early 2015 consisted of 28 countries with more than 500 million consumers. The EU has eliminated most barriers to the free flow of products, capital, and labor across its borders. Which of the following countries is NOT a member of the EU?

Companies that use a(n) __________ marketing strategy have as many different product variations, brand names, and advertising programs as countries in which they do business.

Customs refer to

Creating Customer Relationships and Value Through Marketing

Developing Successful Organizational and Marketing Strategies

Understanding the Marketing Environment, Ethical Behavior, and Social Responsibility

Understanding Consumer Behavior

Understanding Organizations As Customers

Marketing Research: From Customer Insights to Actions

Market Segmentation, Targeting, and Positioning

Developing New Products and Services

Managing Successful Products, Services, and Brands

Pricing Products and Services

Managing Marketing Channels and Supply Chains

Retailing and Wholesaling

Integrated Marketing Communications and Direct Marketing

Advertising, Sales Promotion, and Public Relations

Using Social Media to Connect With Consumers

Personal Selling and Sales Management

Implementing Interactive and Multichannel Marketing

Filters