Exam 6: Understanding and Reaching Global Consumers and Markets

In recent years, a number of countries with similar economic goals have formed transnational trade groups or signed trade agreements for the purpose of promoting free trade. Describe the three discussed in the textbook.

Tiffany & Company knows that Japanese are superstitious about the number 4. As a result, Tiffany sells its fine glassware and china in sets of five, not four, in Japan. Tiffany has used its knowledge of __________ to avoid connecting its products with the number 4.

Why did Dell, Inc., embark on a global growth initiative?

The practice where a translated word or phrase is retranslated into the original language by a different interpreter to catch errors is referred to as

A field of study that examines the correspondence between symbols and their role in the assignment of meaning for people is referred to as

Cross-cultural analysis refers to the study of

A global marketer selling consumer products and services must also consider what the average per capita or __________ is among a country's consumers and how the income is distributed to determine a nation's purchasing power.

The representations of ideas and concepts to which different cultures often attach different meanings are referred to as

An institution that sets rules governing trade between its members through a panel of trade experts who decide on trade disputes between members and issue binding decisions is referred to as the __________.

As a general rule, __________ seems to work best when the consumer target market for the product is alike across countries and cultures - that is, consumers share the same desires, needs, and use for the product.

A global market-entry strategy that entails a domestic firm actually investing in and owning a foreign subsidiary or division is referred to as

A quota refers to

Exporting refers to a global market-entry strategy

Values refer to

The administrative, marketing, and manufacturing operations that many international firms, multinational firms, and transnational firms have around the world are often called

A firm's profit potential and control over marketing activities __________ as it moves from exporting to direct investment as a global market-entry strategy.

Cultural symbols are things that

Generally, as the proportion of middle-income households in a country __________, the nation's purchasing power increases.

By skillfully using __________, global marketers can tie positive meanings to their products, services, and brands to enhance their attractiveness to consumers.

Five trends in the past decade have significantly influenced the landscape of global marketing. One of them is