Exam 6: Understanding and Reaching Global Consumers and Markets

Although Russia now has a free economy, there are still some problems with its financial and legal systems as well as with the notion of

Which of the following statements about the World Trade Organization (WTO) is most accurate?

Which of the following statements about global brands is most accurate?

What market entry option allows a company to make the least number of changes in terms of its product, its organization, and even its corporate goals?

A researcher studying the fact that in some nations black is a sign of mourning while in others white is a sign of mourning would be studying

Once a company has decided to enter the global marketplace, it must select a means of market entry. Four general options exist: (1) __________; (2) licensing; (3) joint venture; and (4) direct investment.

What global market-entry strategy did Mary Kay use when it entered India?

Foreign countries with very low per capita incomes may still be attractive markets for some goods. To get a more reliable picture of a country's purchasing power, a country's __________ must also be considered.

Select Service Partner (SSP) Group has operations in 30 countries involving food and beverage establishments, often in transit hubs like airports and railway stations. SSP also operates Starbucks locations in airports in Finland, Sweden, and Norway. SSP pays Starbucks a royalty based on sales as well as a fee for each store. In these instances, Starbucks is engaged in

Global companies have five strategies for matching products and their promotion efforts to global markets. Changing a product in some way to make it more appropriate for a country's climate or preferences is an example of which type of global marketing product and promotion strategy?

Explain the difference between dumping and parallel importing.

A global brand is a brand marketed under the same name in multiple countries with similar and centrally coordinated marketing programs. However, adaptations of global brands are made

Even though Exxon adapts its gasoline blends for different countries based on climate, the promotion message is unchanged. The wording of that slogan is "__________."

"A signal that the world's trading nations are committed to open markets - and will resist protectionism - would inject confidence and energy into our markets," says the U.S. Trade Representative. Discuss this statement.

Which of the following statements about the World Trade Organization (WTO) is most accurate?

The Economic Espionage Act

Recently, the United States imposed a 35% tariff on Chinese tire imports in hopes of sustaining U.S. jobs in tire manufacturing. This addition of tariffs is an example of

Fluctuations in the __________ among the world's currencies have direct impact on the sales and profits made by global companies.

A New York carwash owner wanted to open a carwash in Quebec, Canada. He hired a U.S. translator to create signage for the new venture and to design some simple advertising. It was not until the business was opened that he learned that he should have used __________. His French signs actually said "car bath" instead of "car wash."

Government taxes on products or services entering a country that primarily serve to raise prices on imports are referred to as