Question 1

The prescribed penalty for agents of foreign governments found guilty of economic espionage is

Accepted Answer

A) up to 15 years in prison and fines up to $500,000. 
B) life in prison with the possibility of parole after 25 years. 
C) 25 years in prison and a $10 million fine. 
D) permanent expulsion from the United States. 
E) 30 years in prison and fines proportional to the damage caused. 
A) up to 15 years in prison and fines up to $500,000. 
B) life in prison with the possibility of parole after 25 years. 
C) 25 years in prison and a $10 million fine. 
D) permanent expulsion from the United States. 
E) 30 years in prison and fines proportional to the damage caused.

Question 2

The European Union (EU) has been beneficial to electronic commerce because it is no longer necessary to

Accepted Answer

A) use multiple languages when settling accounts for purchases made across borders. 
B) continually monitor currency exchange rates among participating nations. 
C) trade with the former Eastern European communist countries. 
D) obey international e-trade regulations. 
E) use the American dollar as the economic standard. 
A) use multiple languages when settling accounts for purchases made across borders. 
B) continually monitor currency exchange rates among participating nations. 
C) trade with the former Eastern European communist countries. 
D) obey international e-trade regulations. 
E) use the American dollar as the economic standard.

Question 3

A form of low-risk and capital-free entry into international markets that includes local manufacturing is referred to as

Accepted Answer

A) indirect exporting. 
B) direct ownership. 
C) joint ventures. 
D) licensing. 
E) direct exporting. 
A) indirect exporting. 
B) direct ownership. 
C) joint ventures. 
D) licensing. 
E) direct exporting.

Question 4

A brand marketed under the same name in multiple countries with similar and centrally coordinated marketing programs is referred to as a(n)

Accepted Answer

A) transnational brand. 
B) international brand. 
C) multinational brand. 
D) global brand. 
E) meganational brand. 
A) transnational brand. 
B) international brand. 
C) multinational brand. 
D) global brand. 
E) meganational brand.

Question 5

When Nestlé actually owns a subsidiary or division in a foreign country, such as when it established its own ice cream manufacturing operation in China, this global market entry strategy is known as __________ and represents the greatest commitment a company can make to international sales.

Accepted Answer

A) licensing 
B) local assembly 
C) a joint venture 
D) direct investment 
E) local manufacturing 
A) licensing 
B) local assembly 
C) a joint venture 
D) direct investment 
E) local manufacturing

Question 6

Fran Wilson Creative Cosmetics attributes its success to a top-quality product, effective advertising, and a novel __________ strategy.

Accepted Answer

A) joint venture 
B) licensing 
C) franchising 
D) indirect export 
E) direct investment 
A) joint venture 
B) licensing 
C) franchising 
D) indirect export 
E) direct investment

Question 7

-Global companies have five strategies for matching products and their promotion efforts to global markets. According to Figure 6-4 above, E refers to which type of strategy?

Accepted Answer

A) product extension strategy 
B) product adaptation strategy 
C) dual adaptation strategy 
D) product invention strategy 
E) communication adaptation strategy 
A) product extension strategy 
B) product adaptation strategy 
C) dual adaptation strategy 
D) product invention strategy 
E) communication adaptation strategy

Question 8

The strategy transnational firms employ that standardizes marketing activities when there are cultural similarities and adapts them when cultures differ is referred to as a(n)

Accepted Answer

A) global marketing strategy. 
B) integrated marketing strategy. 
C) transnational marketing strategy. 
D) meganational marketing strategy. 
E) international marketing strategy. 
A) global marketing strategy. 
B) integrated marketing strategy. 
C) transnational marketing strategy. 
D) meganational marketing strategy. 
E) international marketing strategy.

Question 9

Even though there are hundreds of different languages and dialects, the three major languages used in global diplomacy and commerce are

Accepted Answer

A) English, Japanese, and Chinese. 
B) English, French, and Spanish. 
C) Japanese, Spanish, and French. 
D) Japanese, Spanish, and English. 
E) Spanish, English, and Chinese 
A) English, Japanese, and Chinese. 
B) English, French, and Spanish. 
C) Japanese, Spanish, and French. 
D) Japanese, Spanish, and English. 
E) Spanish, English, and Chinese

Question 10

A firm's profit potential and control over marketing activities increases as it moves from exporting to direct investment as a global market-entry strategy. But so does the firm's

Accepted Answer

A) likelihood of long-term success. 
B) financial commitment and risk. 
C) vulnerability to political changes and doctrines. 
D) need for a more educated workforce. 
E) need for a larger workforce 
A) likelihood of long-term success. 
B) financial commitment and risk. 
C) vulnerability to political changes and doctrines. 
D) need for a more educated workforce. 
E) need for a larger workforce

Question 11

Explain the difference between joint venture and direct investment market entry strategies. What are the advantages and disadvantages of each approach?

Accepted Answer

When a foreign company and a local firm

Question 12

A restriction placed on the amount of a product allowed to enter or leave a country is referred to as a

Accepted Answer

A) quota. 
B) tariff. 
C) GATT tax. 
D) subsidy. 
E) excise tax. 
A) quota. 
B) tariff. 
C) GATT tax. 
D) subsidy. 
E) excise tax.

Question 13

Dell established its company primarily with direct telephone-and Internet-based sales. In terms of Dell's global expansion strategy, which of the following statements is most accurate?

Accepted Answer

A) Dell sells its computers via word of mouth, which is the most powerful method for consumer electronics. 
B) Dell partners with each country's largest department stores and sells its computers in the small appliance department. 
C) Dell issues its own credit card through multinational banks, making it possible for customers who would not normally qualify for credit to do so. 
D) Dell distributes its products through individual sales associates who reach out to customers with a first-hand experience at their doorsteps. 
E) Dell maintains the exact same U.S. strategies that brought it this far because it sees no reason to mess with success. 
A) Dell sells its computers via word of mouth, which is the most powerful method for consumer electronics. 
B) Dell partners with each country's largest department stores and sells its computers in the small appliance department. 
C) Dell issues its own credit card through multinational banks, making it possible for customers who would not normally qualify for credit to do so. 
D) Dell distributes its products through individual sales associates who reach out to customers with a first-hand experience at their doorsteps. 
E) Dell maintains the exact same U.S. strategies that brought it this far because it sees no reason to mess with success.

Question 14

A country's income distribution is important because it gives a more reliable picture of a country's __________.

Accepted Answer

A) consumer tastes 
B) taxable income 
C) purchasing power 
D) discretionary income 
E) cost of living 
A) consumer tastes 
B) taxable income 
C) purchasing power 
D) discretionary income 
E) cost of living

Question 15

Nescafe coffee is marketed using different coffee blends and promotional campaigns to match consumer preferences in different countries. For example, Nescafe generally emphasizes the taste, aroma, and warmth of shared moments in its advertising around the world. However, in Thailand, Nescafé is advertised as a way to relax from the pressures of daily life. This is an example of which type of global marketing product/promotion strategy?

Accepted Answer

A) product extension 
B) product customization 
C) product adaptation 
D) dual adaptation 
E) dual integration 
A) product extension 
B) product customization 
C) product adaptation 
D) dual adaptation 
E) dual integration

Question 16

Lever Europe, a division of Unilever, markets its Snuggle fabric softener in the United States. But in 10 European countries, it uses seven brand names, including Kuschelweich in German, Coccolino in Italy, and Mimosin in France. These products also have different packages, different advertising programs, and occasionally different formulas. From this information, we can assume that Lever Europe uses a(n) __________ marketing strategy.

Accepted Answer

A) ethnocentric 
B) transnational 
C) global 
D) international 
E) multidomestic 
A) ethnocentric 
B) transnational 
C) global 
D) international 
E) multidomestic

Question 17

A global market-entry strategy in which a foreign company and a local firm invest together to create a local business in order to share ownership, control, and profits of the new company is referred to as

Accepted Answer

A) licensing. 
B) a joint venture. 
C) direct exporting. 
D) contract assembly. 
E) dual adaptation. 
A) licensing. 
B) a joint venture. 
C) direct exporting. 
D) contract assembly. 
E) dual adaptation.

Question 18

Frito-Lay produces and markets potato chips in Russia that have seafood flavor. This is an example of which type of global marketing product/promotion strategy?

Accepted Answer

A) product adaptation 
B) product integration 
C) product invention 
D) product customization 
E) product extension 
A) product adaptation 
B) product integration 
C) product invention 
D) product customization 
E) product extension

Question 19

The prominent global market-entry strategy among small- and medium-sized companies is

Accepted Answer

A) direct exporting. 
B) direct franchising. 
C) licensing. 
D) joint venture. 
E) direct investment. 
A) direct exporting. 
B) direct franchising. 
C) licensing. 
D) joint venture. 
E) direct investment.

Question 20

Canada has two official languages, which are

Accepted Answer

A) English and Japanese. 
B) English and Spanish. 
C) English and French. 
D) English and Italian. 
E) English and German. 
A) English and Japanese. 
B) English and Spanish. 
C) English and French. 
D) English and Italian. 
E) English and German.

The prescribed penalty for agents of foreign governments found guilty of economic espionage is

The European Union (EU) has been beneficial to electronic commerce because it is no longer necessary to

A form of low-risk and capital-free entry into international markets that includes local manufacturing is referred to as

A brand marketed under the same name in multiple countries with similar and centrally coordinated marketing programs is referred to as a(n)

When Nestlé actually owns a subsidiary or division in a foreign country, such as when it established its own ice cream manufacturing operation in China, this global market entry strategy is known as __________ and represents the greatest commitment a company can make to international sales.

Fran Wilson Creative Cosmetics attributes its success to a top-quality product, effective advertising, and a novel __________ strategy.

-Global companies have five strategies for matching products and their promotion efforts to global markets. According to Figure 6-4 above, E refers to which type of strategy?

The strategy transnational firms employ that standardizes marketing activities when there are cultural similarities and adapts them when cultures differ is referred to as a(n)

Even though there are hundreds of different languages and dialects, the three major languages used in global diplomacy and commerce are

A firm's profit potential and control over marketing activities increases as it moves from exporting to direct investment as a global market-entry strategy. But so does the firm's

Explain the difference between joint venture and direct investment market entry strategies. What are the advantages and disadvantages of each approach?

A restriction placed on the amount of a product allowed to enter or leave a country is referred to as a

Dell established its company primarily with direct telephone-and Internet-based sales. In terms of Dell's global expansion strategy, which of the following statements is most accurate?

A country's income distribution is important because it gives a more reliable picture of a country's __________.

A global market-entry strategy in which a foreign company and a local firm invest together to create a local business in order to share ownership, control, and profits of the new company is referred to as

Frito-Lay produces and markets potato chips in Russia that have seafood flavor. This is an example of which type of global marketing product/promotion strategy?

The prominent global market-entry strategy among small- and medium-sized companies is

Canada has two official languages, which are

Creating Customer Relationships and Value Through Marketing

Developing Successful Organizational and Marketing Strategies

Understanding the Marketing Environment, Ethical Behavior, and Social Responsibility

Understanding Consumer Behavior

Understanding Organizations As Customers

Marketing Research: From Customer Insights to Actions

Market Segmentation, Targeting, and Positioning

Developing New Products and Services

Managing Successful Products, Services, and Brands

Pricing Products and Services

Managing Marketing Channels and Supply Chains

Retailing and Wholesaling

Integrated Marketing Communications and Direct Marketing

Advertising, Sales Promotion, and Public Relations

Using Social Media to Connect With Consumers

Personal Selling and Sales Management

Implementing Interactive and Multichannel Marketing

Filters

Exam 6: Understanding and Reaching Global Consumers and Markets

The prescribed penalty for agents of foreign governments found guilty of economic espionage is

The European Union (EU) has been beneficial to electronic commerce because it is no longer necessary to

A form of low-risk and capital-free entry into international markets that includes local manufacturing is referred to as

A brand marketed under the same name in multiple countries with similar and centrally coordinated marketing programs is referred to as a(n)

When Nestlé actually owns a subsidiary or division in a foreign country, such as when it established its own ice cream manufacturing operation in China, this global market entry strategy is known as __________ and represents the greatest commitment a company can make to international sales.

Fran Wilson Creative Cosmetics attributes its success to a top-quality product, effective advertising, and a novel __________ strategy.

-Global companies have five strategies for matching products and their promotion efforts to global markets. According to Figure 6-4 above, E refers to which type of strategy?

The strategy transnational firms employ that standardizes marketing activities when there are cultural similarities and adapts them when cultures differ is referred to as a(n)

Even though there are hundreds of different languages and dialects, the three major languages used in global diplomacy and commerce are

A firm's profit potential and control over marketing activities increases as it moves from exporting to direct investment as a global market-entry strategy. But so does the firm's

Explain the difference between joint venture and direct investment market entry strategies. What are the advantages and disadvantages of each approach?

A restriction placed on the amount of a product allowed to enter or leave a country is referred to as a

Dell established its company primarily with direct telephone-and Internet-based sales. In terms of Dell's global expansion strategy, which of the following statements is most accurate?

A country's income distribution is important because it gives a more reliable picture of a country's __________.

A global market-entry strategy in which a foreign company and a local firm invest together to create a local business in order to share ownership, control, and profits of the new company is referred to as

Frito-Lay produces and markets potato chips in Russia that have seafood flavor. This is an example of which type of global marketing product/promotion strategy?

The prominent global market-entry strategy among small- and medium-sized companies is

Canada has two official languages, which are

Creating Customer Relationships and Value Through Marketing

Developing Successful Organizational and Marketing Strategies

Understanding the Marketing Environment, Ethical Behavior, and Social Responsibility

Understanding Consumer Behavior

Understanding Organizations As Customers

Marketing Research: From Customer Insights to Actions

Market Segmentation, Targeting, and Positioning

Developing New Products and Services

Managing Successful Products, Services, and Brands

Pricing Products and Services

Managing Marketing Channels and Supply Chains

Retailing and Wholesaling

Integrated Marketing Communications and Direct Marketing

Advertising, Sales Promotion, and Public Relations

Using Social Media to Connect With Consumers

Personal Selling and Sales Management

Implementing Interactive and Multichannel Marketing

Filters