Exam 6: Understanding and Reaching Global Consumers and Markets

U.S. citizens pay $5 billion more annually for shoes and Japanese citizens pay $6 billion more for rice than the actual cost of the products because

-Global companies have five strategies for matching products and their promotion efforts to global markets. According to Figure 6-4 above, A refers to which type of strategy?

Five trends in the past decade have significantly influenced the landscape of global marketing. One of them is

Global consumers refer to

Three types of companies populate and compete in the global marketplace. Identify and describe each type.

The appreciation of fashion, music, and a desire for novelty and trendier designs and images

A currency exchange rate refers to

Eastman Kodak accused Japanese rival Fuji Photo Film of selling photographic paper in the United States for 25 percent below what it charges in Japan. In other words, Eastman Kodak accused Fuji of __________.

One advantage of direct investment when entering a new global market is that

Generally, as the proportion of middle-income households in a country increases, the nation's purchasing power __________.

Based on a study of 6,500 teens in 26 countries, when asked what country had the most influence on their attitudes and purchase behavior, 54 percent of teens from the United States, 87 percent of those from Latin America, 80 percent of the Europeans, and 80 percent of those from Asia named

Personally or socially preferable modes of conduct or states of existence that tend to persist over time are referred to as __________.

One variation of licensing is referred to as

The study of similarities and differences among consumers in two or more nations or societies is referred to as __________.

Around the world, middle-class, youth, and elite markets that consume similar assortments of products and services, regardless of geographic location, are referred to as

CAFTA-DR, a comprehensive free trade agreement between Costa Rica, the Dominican Republic, El Salvador, Guatemala, Honduras, Nicaragua, and __________.

As a firm changes its global market-entry strategy from exporting to direct investment, all of the following increase EXCEPT:

A global brand refers to

Give at least one argument for and one argument against protectionism.

In international trade, dumping refers to