Exam 6: Understanding and Reaching Global Consumers and Markets

Coca-Cola, Gillette razors, and Nike apparel and shoes are being sold in the same form in many countries. This is an example of which type of global marketing product and promotion strategy?

Mars, America's second-largest candy company, began doing business in Russia in the late 1980s. The Snickers bar is one of the top selling candies in Russia and is marketed in much the same way as it is in the United States. What type of global company is Mars?

What are the market entry strategy options available to a company seeking to enter the global marketplace? How do they relate to each other in terms of profit potential, risk, financial commitment required, and marketing control?

When firms originate, produce, and market their products and services worldwide, it is referred to as __________.

Tricon was the restaurant division of PepsiCo until it was spun off in 1997. Since then, Tricon has opened 6,000 KFC restaurants abroad. It has 158 restaurants in Indonesia and more than 500 restaurants in China. All are locally owned and each owner pays a fee to Tricon. Tricon is engaged in

-Global companies have five strategies for matching products and their promotion efforts to global markets. According to Figure 6-4 above, D refers to which type of strategy?

Once a company has decided to enter the global marketplace, it must select a means of market entry. Four general options exist: (1) exporting; (2) licensing; (3) __________; and (4) direct investment.

Global companies have five strategies for matching products and their promotion efforts to global markets. Designing a product to serve the unmet needs of a foreign nation is which type of global marketing product and promotion strategy?

The estimated cost of economic espionage to firms in the United States is estimated to be

The European Union is an economic and political union of __________ member countries that have eliminated most barriers to the free flow of products, services, capital, and labor across their borders.

Starbucks and Tata Global Beverage have together formed Starbuck Coffee A Tata Alliance in order to bring Starbucks to India. The global market-entry strategy is known as

The U.S. motorcycle manufacturer Harley-Davidson uses intermediaries to sell its motorcycles in numerous nations outside the United States. Harley-Davidson uses

What type of exporting has the least amount of commitment and risk but will probably return the least profit?

Most companies become involved in direct exporting when

In what way is Dell's expansion into the global arena a departure from its prior marketing practices?

KFC in Japan altered the sweetness of its coleslaw to appeal to Japanese tastes. This is an example of which type of global marketing product and promotion strategy?

Tariffs refer to

Describe the elements in a global channel of distribution.

The prescribed penalty for individuals found guilty of the theft of trade secrets is