Exam 4: Understanding Consumer Behavior

In the VALS framework, consumers with fewer resources who are practical people, have constructive skills, value self-sufficiency, and are unimpressed by material possessions except those with a practical or functional purpose are referred to as __________.

The second stage in the consumer purchase decision process involves searching for information, which may include an internal search and/or an external search. What is this stage called?

-In Figure 4-1 above, D represents which stage of the consumer purchase decision process?

VALS groups of consumers motivated by __________ are those who are guided by knowledge and principle.

All of the following variables are central to how consumers learn from repeated experience EXCEPT:

Which of the following statements about how women buy cars today is most accurate?

Five situational influences have an impact on a consumer's purchase decision process. They are: __________, social surroundings, physical surroundings, temporal effects, and antecedent states.

A recent American Express advertising claim that "membership has its privileges" creates which type of reference group?

If a consumer tries a new coffee drink at Starbuck and hates it, which variable of behavioral learning has been ineffective?

-In Figure 4-4 above, B represents the __________ influences that can affect the consumer purchase decision process.

How might Ford Motor Company apply the three methods of attitude change in its marketing activities?

Self-concept refers to

A favorable attitude toward and consistent purchase of a single brand over time is referred to as

-According to Figure 4-5 above, an apartment would be found in what level of the Maslow hierarchy of needs?

Which of the following product or service is an example of a low-involvement purchase?

A reference group that a person wishes to be a member of or wishes to be identified with is referred to as a(n) __________ group.

A person's consistent behaviors or responses to recurring situations is referred to as

You need to buy a gift for a young cousin's birthday. At the mall you see a girl wearing a Hello Kitty t-shirt. You remember there is a store nearby with a lot of Hello Kitty merchandise so you go there and buy a little backpack. When you give it to your cousin, she is very excited. In terms of behavioral learning, your purchase at the Hello Kitty store was a __________.

In the VALS framework, consumers who spend much of their income on fashion, entertainment, socializing, offerings that make them look good, and have a desire for the latest things are called

-In Figure 4-3 above, column A represents which of the following in terms of consumer involvement and product knowledge?