Question 1

-According to Figure 4-5 above, A defines what level in the Maslow hierarchy of needs?

Accepted Answer

A) physiological 
B) safety 
C) social 
D) personal 
E) self-actualization 
A) physiological 
B) safety 
C) social 
D) personal 
E) self-actualization

Question 2

You are sleepy before your 8:00 a.m. class and you notice the Starbucks on the walk to school. You stop for a drink, and purchase something new that you really enjoy. The next day you do the same, and soon this has become a habit. This process is an example of

Accepted Answer

A) cognitive learning. 
B) the scientific method. 
C) behavioral learning. 
D) attitude formation. 
E) cognitive dissonance 
A) cognitive learning. 
B) the scientific method. 
C) behavioral learning. 
D) attitude formation. 
E) cognitive dissonance

Question 3

The VALS system seeks to explain why and how consumers make purchase decisions. Consumers motivated by ideals are guided by knowledge and principle. Explain the difference between Thinkers and Believers.

Accepted Answer

Thinkers and Believers are the two group

Question 4

The VALS framework is an example of

Accepted Answer

A) a personality assessment. 
B) cognitive learning theory. 
C) a psychographic system. 
D) a study on the hierarchy of needs. 
E) geodemographic segmentation. 
A) a personality assessment. 
B) cognitive learning theory. 
C) a psychographic system. 
D) a study on the hierarchy of needs. 
E) geodemographic segmentation.

Question 5

The alternative evaluation stage clarifies the problem for the consumer by suggesting criteria to use for the purchase, __________, and developing consumer value perceptions.

Accepted Answer

A) evaluating particular products 
B) selecting the type of purchase outlet 
C) establishing a purchase timeline 
D) minimizing cognitive dissonance 
E) yielding brand names that might meet the criteria 
A) evaluating particular products 
B) selecting the type of purchase outlet 
C) establishing a purchase timeline 
D) minimizing cognitive dissonance 
E) yielding brand names that might meet the criteria

Question 6

An ad for Conesco's life insurance asks the question, "How do you plan on supporting your family after you pass away?" The ad shows a tombstone with a sign that offers the face of the stone as ad space. The ad is intended to appeal to which of the Maslow hierarchy of needs?

Accepted Answer

A) physiological needs 
B) safety needs 
C) social needs 
D) personal needs 
E) self-actualization needs 
A) physiological needs 
B) safety needs 
C) social needs 
D) personal needs 
E) self-actualization needs

Question 7

College students who wear clothing displaying the Greek letters for fraternities or sororities to which they belong are demonstrating pride in a(n) __________ group.

Accepted Answer

A) dissociative 
B) aspiration 
C) associative 
D) identification 
E) political 
A) dissociative 
B) aspiration 
C) associative 
D) identification 
E) political

Question 8

Jamie goes shopping with a friend and notices her friend's durable ripstop nylon wallet. She thinks of her own worn wallet and realizes she needs a new one. In which stage of the consumer purchase decision process was Kristi when she had this realization?

Accepted Answer

A) information search 
B) problem recognition 
C) purchase behavior 
D) alternative evaluation 
E) pre-purchase cognition 
A) information search 
B) problem recognition 
C) purchase behavior 
D) alternative evaluation 
E) pre-purchase cognition

Question 9

When Kia Motors offers a 10-year, 100,000-mile warranty for its Kia Soul automobile, its strategy is to reduce consumers' __________ and encourage purchases.

Accepted Answer

A) behavioral learning 
B) cognitive learning 
C) brand loyalty 
D) perceived risk 
E) postpurchase dissonance 
A) behavioral learning 
B) cognitive learning 
C) brand loyalty 
D) perceived risk 
E) postpurchase dissonance

Question 10

In the Maslow hierarchy of needs, a burglar alarm would satisfy a __________ need.

Accepted Answer

A) physiological 
B) safety 
C) social 
D) personal 
E) self-actualization 
A) physiological 
B) safety 
C) social 
D) personal 
E) self-actualization

Question 11

Research has found that for many products, including soft drinks, coffee, and cosmetics, consumers are unable to distinguish among brands in blind tests (i.e., taste or other use of the products without labels). Nonetheless, even when prices are similar, consumers have strong preferences for specific brands. They may buy out of habit, which is the basis of

Accepted Answer

A) extended problem solving. 
B) limited problem solving. 
C) routine problem solving. 
D) high-involvement problem solving. 
E) personal problem solving. 
A) extended problem solving. 
B) limited problem solving. 
C) routine problem solving. 
D) high-involvement problem solving. 
E) personal problem solving.

Question 12

Cognitive dissonance refers to

Accepted Answer

A) feelings of guilt for purchasing a product or service that was not consistent with a consumer's moral or ethical beliefs. 
B) feelings of discomfort associated with purchasing something purely for the sake of prestige. 
C) the feeling of postpurchase psychological tension or anxiety consumers may experience when faced with two or more highly attractive alternatives. 
D) feelings of discontent after a purchase has been made when the product fails to perform up to expectations. 
E) feelings of discontent before a purchase has been made when the customer finds out that he or she paid more for the product than necessary. 
A) feelings of guilt for purchasing a product or service that was not consistent with a consumer's moral or ethical beliefs. 
B) feelings of discomfort associated with purchasing something purely for the sake of prestige. 
C) the feeling of postpurchase psychological tension or anxiety consumers may experience when faced with two or more highly attractive alternatives. 
D) feelings of discontent after a purchase has been made when the product fails to perform up to expectations. 
E) feelings of discontent before a purchase has been made when the customer finds out that he or she paid more for the product than necessary.

Question 13

Consumer socialization refers to

Accepted Answer

A) the distinct phases that a family progresses through from formation to retirement, each phase bringing with it identifiable purchasing behaviors. 
B) the people to whom an individual looks as a basis for self-appraisal or as a source of personal standards. 
C) the process by which people acquire the skills, knowledge, and attitudes necessary to function as consumers. 
D) the modes of living that are identified by how people spend their time and resources, what they consider important in their environment, and what they think of themselves and the world around them. 
E) the relatively permanent, homogeneous divisions in a society into which people sharing similar values, interests, and behavior can be grouped. 
A) the distinct phases that a family progresses through from formation to retirement, each phase bringing with it identifiable purchasing behaviors. 
B) the people to whom an individual looks as a basis for self-appraisal or as a source of personal standards. 
C) the process by which people acquire the skills, knowledge, and attitudes necessary to function as consumers. 
D) the modes of living that are identified by how people spend their time and resources, what they consider important in their environment, and what they think of themselves and the world around them. 
E) the relatively permanent, homogeneous divisions in a society into which people sharing similar values, interests, and behavior can be grouped.

Question 14

BzzAgent

Accepted Answer

A) is the number one consumer information source in developing countries. 
B) captures honest word-of-mouth testimonials from satisfied customers who will promote new products or services. 
C) was the first on the Internet to create a public forum for new products. 
D) counteracts false rumors or negative buzz for quality products or services that have been unjustly accused on social networking websites. 
E) uses ethnographic research techniques to discover subtle behavioral and emotional reactions to products in their natural use environment. 
A) is the number one consumer information source in developing countries. 
B) captures honest word-of-mouth testimonials from satisfied customers who will promote new products or services. 
C) was the first on the Internet to create a public forum for new products. 
D) counteracts false rumors or negative buzz for quality products or services that have been unjustly accused on social networking websites. 
E) uses ethnographic research techniques to discover subtle behavioral and emotional reactions to products in their natural use environment.

Question 15

The family life cycle concept describes the distinct phases a family progresses through from __________, each phase bringing with it identifiable purchasing behaviors.

Accepted Answer

A) formation to retirement 
B) birth to death 
C) the birth of children to retirement 
D) the birth of children until they leave home 
E) marriage to retirement unless a divorce, separation, or death occurs 
A) formation to retirement 
B) birth to death 
C) the birth of children to retirement 
D) the birth of children until they leave home 
E) marriage to retirement unless a divorce, separation, or death occurs

Question 16

Which of the following is a reason that marketing to Hispanics has proven to be a challenge?

Accepted Answer

A) Hispanics don't consider advertising a credible source of product information. 
B) Hispanics communities are spread across the entire country and therefore difficult to target. 
C) The Hispanic subculture is diverse. 
D) Hispanics prefer imports to American-made products; they tend to be ethnocentric in their product preferences. 
E) Assimilation is valued and the Hispanic community finds cultural target marketing offensive 
A) Hispanics don't consider advertising a credible source of product information. 
B) Hispanics communities are spread across the entire country and therefore difficult to target. 
C) The Hispanic subculture is diverse. 
D) Hispanics prefer imports to American-made products; they tend to be ethnocentric in their product preferences. 
E) Assimilation is valued and the Hispanic community finds cultural target marketing offensive

Question 17

Motivation refers to

Accepted Answer

A) the stimulus required to cause a consumer to do something uncharacteristic of himself. 
B) the energizing force that stimulates behavior to satisfy a consumer need. 
C) a person's consistent behaviors or responses to recurring situations. 
D) the way people see themselves and the way they believe others see them. 
E) a learned predisposition to respond to an object or class of objects in a consistently favorable or unfavorable way. 
A) the stimulus required to cause a consumer to do something uncharacteristic of himself. 
B) the energizing force that stimulates behavior to satisfy a consumer need. 
C) a person's consistent behaviors or responses to recurring situations. 
D) the way people see themselves and the way they believe others see them. 
E) a learned predisposition to respond to an object or class of objects in a consistently favorable or unfavorable way.

Question 18

An example of a marketer-dominated source of information consulted during an external search would include

Accepted Answer

A) personal experience. 
B) salespeople. 
C) consumer programs on talk radio stations. 
D) friends and relatives. 
E) Consumer Reports magazine 
A) personal experience. 
B) salespeople. 
C) consumer programs on talk radio stations. 
D) friends and relatives. 
E) Consumer Reports magazine

Question 19

There are five stages in the consumer purchase decision process. The first stage is __________.

Accepted Answer

A) information search 
B) purchase decision 
C) alternative evaluation 
D) opportunity identification 
E) problem recognition 
A) information search 
B) purchase decision 
C) alternative evaluation 
D) opportunity identification 
E) problem recognition

Question 20

Consumer behavior refers to

Accepted Answer

A) the aspects of a consumer's decision-making processes that cannot be measured. 
B) the actions a person takes in purchasing and using products and services, including the mental and social processes that come before and after these actions. 
C) the five stages a buyer passes through in making choices about which product and service to investigate, purchase, and consume. 
D) the mental and social processes related to purchasing that are innate in a person from birth. 
E) those purchasing behaviors that result from (1) repeated experience and (2) reasoning. 
A) the aspects of a consumer's decision-making processes that cannot be measured. 
B) the actions a person takes in purchasing and using products and services, including the mental and social processes that come before and after these actions. 
C) the five stages a buyer passes through in making choices about which product and service to investigate, purchase, and consume. 
D) the mental and social processes related to purchasing that are innate in a person from birth. 
E) those purchasing behaviors that result from (1) repeated experience and (2) reasoning.

-According to Figure 4-5 above, A defines what level in the Maslow hierarchy of needs?

You are sleepy before your 8:00 a.m. class and you notice the Starbucks on the walk to school. You stop for a drink, and purchase something new that you really enjoy. The next day you do the same, and soon this has become a habit. This process is an example of

The VALS system seeks to explain why and how consumers make purchase decisions. Consumers motivated by ideals are guided by knowledge and principle. Explain the difference between Thinkers and Believers.

The VALS framework is an example of

The alternative evaluation stage clarifies the problem for the consumer by suggesting criteria to use for the purchase, __________, and developing consumer value perceptions.

An ad for Conesco's life insurance asks the question, "How do you plan on supporting your family after you pass away?" The ad shows a tombstone with a sign that offers the face of the stone as ad space. The ad is intended to appeal to which of the Maslow hierarchy of needs?

College students who wear clothing displaying the Greek letters for fraternities or sororities to which they belong are demonstrating pride in a(n) __________ group.

Jamie goes shopping with a friend and notices her friend's durable ripstop nylon wallet. She thinks of her own worn wallet and realizes she needs a new one. In which stage of the consumer purchase decision process was Kristi when she had this realization?

When Kia Motors offers a 10-year, 100,000-mile warranty for its Kia Soul automobile, its strategy is to reduce consumers' __________ and encourage purchases.

In the Maslow hierarchy of needs, a burglar alarm would satisfy a __________ need.

Cognitive dissonance refers to

Consumer socialization refers to

BzzAgent

The family life cycle concept describes the distinct phases a family progresses through from __________, each phase bringing with it identifiable purchasing behaviors.

Which of the following is a reason that marketing to Hispanics has proven to be a challenge?

Motivation refers to

An example of a marketer-dominated source of information consulted during an external search would include

There are five stages in the consumer purchase decision process. The first stage is __________.

Consumer behavior refers to

Creating Customer Relationships and Value Through Marketing

Developing Successful Organizational and Marketing Strategies

Understanding the Marketing Environment, Ethical Behavior, and Social Responsibility

Understanding Organizations As Customers

Understanding and Reaching Global Consumers and Markets

Marketing Research: From Customer Insights to Actions

Market Segmentation, Targeting, and Positioning

Developing New Products and Services

Managing Successful Products, Services, and Brands

Pricing Products and Services

Managing Marketing Channels and Supply Chains

Retailing and Wholesaling

Integrated Marketing Communications and Direct Marketing

Advertising, Sales Promotion, and Public Relations

Using Social Media to Connect With Consumers

Personal Selling and Sales Management

Implementing Interactive and Multichannel Marketing

Filters

Exam 4: Understanding Consumer Behavior

-According to Figure 4-5 above, A defines what level in the Maslow hierarchy of needs?

You are sleepy before your 8:00 a.m. class and you notice the Starbucks on the walk to school. You stop for a drink, and purchase something new that you really enjoy. The next day you do the same, and soon this has become a habit. This process is an example of

The VALS system seeks to explain why and how consumers make purchase decisions. Consumers motivated by ideals are guided by knowledge and principle. Explain the difference between Thinkers and Believers.

The VALS framework is an example of

The alternative evaluation stage clarifies the problem for the consumer by suggesting criteria to use for the purchase, __________, and developing consumer value perceptions.

An ad for Conesco's life insurance asks the question, "How do you plan on supporting your family after you pass away?" The ad shows a tombstone with a sign that offers the face of the stone as ad space. The ad is intended to appeal to which of the Maslow hierarchy of needs?

College students who wear clothing displaying the Greek letters for fraternities or sororities to which they belong are demonstrating pride in a(n) __________ group.

Jamie goes shopping with a friend and notices her friend's durable ripstop nylon wallet. She thinks of her own worn wallet and realizes she needs a new one. In which stage of the consumer purchase decision process was Kristi when she had this realization?

When Kia Motors offers a 10-year, 100,000-mile warranty for its Kia Soul automobile, its strategy is to reduce consumers' __________ and encourage purchases.

In the Maslow hierarchy of needs, a burglar alarm would satisfy a __________ need.

Cognitive dissonance refers to

Consumer socialization refers to

BzzAgent

The family life cycle concept describes the distinct phases a family progresses through from __________, each phase bringing with it identifiable purchasing behaviors.

Which of the following is a reason that marketing to Hispanics has proven to be a challenge?

Motivation refers to

An example of a marketer-dominated source of information consulted during an external search would include

There are five stages in the consumer purchase decision process. The first stage is __________.

Consumer behavior refers to

Creating Customer Relationships and Value Through Marketing

Developing Successful Organizational and Marketing Strategies

Understanding the Marketing Environment, Ethical Behavior, and Social Responsibility

Understanding Organizations As Customers

Understanding and Reaching Global Consumers and Markets

Marketing Research: From Customer Insights to Actions

Market Segmentation, Targeting, and Positioning

Developing New Products and Services

Managing Successful Products, Services, and Brands

Pricing Products and Services

Managing Marketing Channels and Supply Chains

Retailing and Wholesaling

Integrated Marketing Communications and Direct Marketing

Advertising, Sales Promotion, and Public Relations

Using Social Media to Connect With Consumers

Personal Selling and Sales Management

Implementing Interactive and Multichannel Marketing

Filters