Question 1

A brand community refers to

Accepted Answer

A) the relatively permanent, homogeneous divisions in a society that consists of people who share similar values, interests, behaviors, and brands. 
B) a specialized group of consumers with a structured set of relationships involving a particular brand, fellow customers of that brand, and the product in use. 
C) people to whom an individual looks to as a basis for purchasing particular brands. 
D) those buyers who, through the size of their purchases, affect where marketing dollars will be spent on a particular brand. 
E) those brands with whom a person does not wish to be identified with. 
A) the relatively permanent, homogeneous divisions in a society that consists of people who share similar values, interests, behaviors, and brands. 
B) a specialized group of consumers with a structured set of relationships involving a particular brand, fellow customers of that brand, and the product in use. 
C) people to whom an individual looks to as a basis for purchasing particular brands. 
D) those buyers who, through the size of their purchases, affect where marketing dollars will be spent on a particular brand. 
E) those brands with whom a person does not wish to be identified with.

Question 2

LG, a consumer electronics manufacturer, recently introduced a 55" Internet-capable, 3D OLED (Organic Light Emitting Diode) HDTV. As its marketing manager, you have used lifestyle analysis in the past, particularly the VALS system, to help you profile your customers. Which of the following VALS profiles would be the most likely target market for this product?

Accepted Answer

A) Survivors 
B) Believers 
C) Experiencers 
D) Achievers 
E) Innovators 
A) Survivors 
B) Believers 
C) Experiencers 
D) Achievers 
E) Innovators

Question 3

A brand community is a specialized form of the __________ reference group.

Accepted Answer

A) dissociative 
B) aspiration 
C) associative 
D) VALS 
E) social class 
A) dissociative 
B) aspiration 
C) associative 
D) VALS 
E) social class

Question 4

The crowded aisles in retail stores at holiday time may cause some shoppers to lose patience and decide on their purchases with far less thought than they otherwise would due to being "harried" and uncomfortable. This situation is most closely related to which of the following situational influences?

Accepted Answer

A) purchase task 
B) social surroundings 
C) physical surroundings 
D) temporal effects 
E) spatial surroundings 
A) purchase task 
B) social surroundings 
C) physical surroundings 
D) temporal effects 
E) spatial surroundings

Question 5

Name the five situational influences that affect the consumer purchase decision process.

Accepted Answer

Situational influences include

Question 6

-Figure 4-2 above shows the recent ratings from independent rating agencies for selected smartphone brands and models for Verizon customers. Which smartphone seems to have the highest rating (EXCLUDING price considerations)?

Accepted Answer

A) Apple iPhone 6 
B) Blackberry Z 30 
C) HTC One 
D) LG G2 
E) Motorola Droid Razor 
A) Apple iPhone 6 
B) Blackberry Z 30 
C) HTC One 
D) LG G2 
E) Motorola Droid Razor

Question 7

eHarmony claims to be the world's most trusted online dating website. Its appeal is to satisfy consumers' __________ needs in the Maslow hierarchy of needs.

Accepted Answer

A) physiological 
B) personal 
C) interaction 
D) social 
E) psychological 
A) physiological 
B) personal 
C) interaction 
D) social 
E) psychological

Question 8

-In Figure 4-4 above, A represents the __________ influences that can affect the consumer purchase decision process.

Accepted Answer

A) economic 
B) situational 
C) psychological 
D) sociocultural 
E) marketing mix 
A) economic 
B) situational 
C) psychological 
D) sociocultural 
E) marketing mix

Question 9

In the VALS framework, consumers motivated by ideals are guided by knowledge and principle. One segment of the two ideals-motivated groups, known as __________, includes mature, reflective, and well-educated people who value order, knowledge, and responsibility.

Accepted Answer

A) Makers 
B) Believers 
C) Thinkers 
D) Survivors 
E) Achievers 
A) Makers 
B) Believers 
C) Thinkers 
D) Survivors 
E) Achievers

Question 10

Consumers with credit cards

Accepted Answer

A) are less influenced by physical surrounding than those who pay by cash or check. 
B) are influenced to a certain extent by a retailer's physical surroundings to buy more with their credit cards than with cash. 
C) purchase more than those who purchase with cash or debit cards. 
D) purchase less than those who purchase with cash or debit cards. 
E) purchase less when accompanied by children than when in the company of other adults. 
A) are less influenced by physical surrounding than those who pay by cash or check. 
B) are influenced to a certain extent by a retailer's physical surroundings to buy more with their credit cards than with cash. 
C) purchase more than those who purchase with cash or debit cards. 
D) purchase less than those who purchase with cash or debit cards. 
E) purchase less when accompanied by children than when in the company of other adults.

Question 11

Evaluative criteria refer to

Accepted Answer

A) the objective and subjective attributes of a brand consumers use to compare different products and brands. 
B) those attributes of a brand that are based exclusively on objective criteria in order to make an unbiased purchase decision. 
C) those attributes of a brand that are based exclusively on subjective criteria in order to avoid postpurchase anxiety. 
D) the attributes of a product that a manufacturer wishes to promote to a specific target market. 
E) a list of required product attributes from which a customer will not waver regardless of additional incentives. 
A) the objective and subjective attributes of a brand consumers use to compare different products and brands. 
B) those attributes of a brand that are based exclusively on objective criteria in order to make an unbiased purchase decision. 
C) those attributes of a brand that are based exclusively on subjective criteria in order to avoid postpurchase anxiety. 
D) the attributes of a product that a manufacturer wishes to promote to a specific target market. 
E) a list of required product attributes from which a customer will not waver regardless of additional incentives.

Question 12

High-involvement purchases typically have which of the following sets of characteristics?

Accepted Answer

A) The item is inexpensive, widely available, or simple to use. 
B) The item is inexpensive, very safe to use, or purchased with great frequency. 
C) The item is expensive, new to the market, or recommended by influential personal sources. 
D) The item is expensive, can have serious personal consequences, or could reflect on one's social image. 
E) The item is inexpensive, new to the market, or is used for over five years. 
A) The item is inexpensive, widely available, or simple to use. 
B) The item is inexpensive, very safe to use, or purchased with great frequency. 
C) The item is expensive, new to the market, or recommended by influential personal sources. 
D) The item is expensive, can have serious personal consequences, or could reflect on one's social image. 
E) The item is inexpensive, new to the market, or is used for over five years.

Question 13

In the VALS framework, each consumer segment exhibits unique media preferences. Which segment would be the most likely to visit Facebook?

Accepted Answer

A) Experiencers 
B) Believers 
C) Thinkers 
D) Survivors 
E) Makers 
A) Experiencers 
B) Believers 
C) Thinkers 
D) Survivors 
E) Makers

Question 14

Women make what percentage of new-car buying decisions?

Accepted Answer

A) 15 percent 
B) 30 percent 
C) 45 percent 
D) 60 percent 
E) 80 percent 
A) 15 percent 
B) 30 percent 
C) 45 percent 
D) 60 percent 
E) 80 percent

Question 15

Two VALS segments stand apart; one represents the group with the highest resources and innovation and the other represents the lowest resources and innovation. These two groups are the __________ and the __________.

Accepted Answer

A) Thinkers; Believers 
B) Strivers; Survivors 
C) Achievers; Strivers 
D) Innovators; Survivors 
E) Experiencers; Makers 
A) Thinkers; Believers 
B) Strivers; Survivors 
C) Achievers; Strivers 
D) Innovators; Survivors 
E) Experiencers; Makers

Question 16

Amanda plans to go for a run after her classes are over. As she is lacing up her running shoes, she notices that one of the shoe's seams is unraveling and she thinks it is about time for a new pair. In which stage of the consumer purchase decision process is Amanda at that moment?

Accepted Answer

A) information search 
B) problem recognition 
C) purchase behavior 
D) alternative evaluation 
E) prepurchase cognition 
A) information search 
B) problem recognition 
C) purchase behavior 
D) alternative evaluation 
E) prepurchase cognition

Question 17

Another name for the analysis of consumer lifestyles is __________.

Accepted Answer

A) demographics 
B) psychographics 
C) social statistics 
D) physiological needs 
E) sociographics 
A) demographics 
B) psychographics 
C) social statistics 
D) physiological needs 
E) sociographics

Question 18

You have determined you want to buy an advanced hybrid vehicle, and a visit to Ford's website has revealed that the Ford Fusion Hybrid SE uses hybrid fuel technology with the latest in lithium-ion battery technology. You are currently in which stage of the consumer purchase decision process for this type of automobile?

Accepted Answer

A) problem recognition 
B) needs analysis 
C) purchase decision 
D) information search 
E) postpurchase evaluation 
A) problem recognition 
B) needs analysis 
C) purchase decision 
D) information search 
E) postpurchase evaluation

Question 19

Which of the following statements about the family life cycle is most accurate?

Accepted Answer

A) The majority of households today are composed of traditional families. 
B) Income and gender are two of the variables considered in the family life cycle. 
C) Young singles represent a target market for recreational travel, automobiles, and consumer electronics. 
D) Single divorcees are more likely to buy life insurance than any other group. 
E) The most financially secure group of any family life cycle stage is single parents with children. 
A) The majority of households today are composed of traditional families. 
B) Income and gender are two of the variables considered in the family life cycle. 
C) Young singles represent a target market for recreational travel, automobiles, and consumer electronics. 
D) Single divorcees are more likely to buy life insurance than any other group. 
E) The most financially secure group of any family life cycle stage is single parents with children.

Question 20

How would consumers who purchased a new and innovative Nike LeBron X basketball shoe for $315 try to reduce any cognitive dissonance they feel?

Accepted Answer

A) limit their information search to an internal one 
B) minimize problem solving involvement 
C) read ads for the new basketball shoe even after the purchase has been made 
D) conceal the product purchase from others 
E) If the shoe is comfortable and gives the requisite support, there will be no cognitive dissonance 
A) limit their information search to an internal one 
B) minimize problem solving involvement 
C) read ads for the new basketball shoe even after the purchase has been made 
D) conceal the product purchase from others 
E) If the shoe is comfortable and gives the requisite support, there will be no cognitive dissonance

A brand community refers to

A brand community is a specialized form of the __________ reference group.

Name the five situational influences that affect the consumer purchase decision process.

-Figure 4-2 above shows the recent ratings from independent rating agencies for selected smartphone brands and models for Verizon customers. Which smartphone seems to have the highest rating (EXCLUDING price considerations)?

eHarmony claims to be the world's most trusted online dating website. Its appeal is to satisfy consumers' __________ needs in the Maslow hierarchy of needs.

-In Figure 4-4 above, A represents the __________ influences that can affect the consumer purchase decision process.

In the VALS framework, consumers motivated by ideals are guided by knowledge and principle. One segment of the two ideals-motivated groups, known as __________, includes mature, reflective, and well-educated people who value order, knowledge, and responsibility.

Consumers with credit cards

Evaluative criteria refer to

High-involvement purchases typically have which of the following sets of characteristics?

In the VALS framework, each consumer segment exhibits unique media preferences. Which segment would be the most likely to visit Facebook?

Women make what percentage of new-car buying decisions?

Two VALS segments stand apart; one represents the group with the highest resources and innovation and the other represents the lowest resources and innovation. These two groups are the and the .

Amanda plans to go for a run after her classes are over. As she is lacing up her running shoes, she notices that one of the shoe's seams is unraveling and she thinks it is about time for a new pair. In which stage of the consumer purchase decision process is Amanda at that moment?

Another name for the analysis of consumer lifestyles is __________.

Which of the following statements about the family life cycle is most accurate?

How would consumers who purchased a new and innovative Nike LeBron X basketball shoe for $315 try to reduce any cognitive dissonance they feel?

Creating Customer Relationships and Value Through Marketing

Developing Successful Organizational and Marketing Strategies

Understanding the Marketing Environment, Ethical Behavior, and Social Responsibility

Understanding Organizations As Customers

Understanding and Reaching Global Consumers and Markets

Marketing Research: From Customer Insights to Actions

Market Segmentation, Targeting, and Positioning

Developing New Products and Services

Managing Successful Products, Services, and Brands

Pricing Products and Services

Managing Marketing Channels and Supply Chains

Retailing and Wholesaling

Integrated Marketing Communications and Direct Marketing

Advertising, Sales Promotion, and Public Relations

Using Social Media to Connect With Consumers

Personal Selling and Sales Management

Implementing Interactive and Multichannel Marketing

Filters

Exam 4: Understanding Consumer Behavior

A brand community refers to

A brand community is a specialized form of the __________ reference group.

Name the five situational influences that affect the consumer purchase decision process.

-Figure 4-2 above shows the recent ratings from independent rating agencies for selected smartphone brands and models for Verizon customers. Which smartphone seems to have the highest rating (EXCLUDING price considerations)?

eHarmony claims to be the world's most trusted online dating website. Its appeal is to satisfy consumers' __________ needs in the Maslow hierarchy of needs.

-In Figure 4-4 above, A represents the __________ influences that can affect the consumer purchase decision process.

In the VALS framework, consumers motivated by ideals are guided by knowledge and principle. One segment of the two ideals-motivated groups, known as __________, includes mature, reflective, and well-educated people who value order, knowledge, and responsibility.

Consumers with credit cards

Evaluative criteria refer to

High-involvement purchases typically have which of the following sets of characteristics?

In the VALS framework, each consumer segment exhibits unique media preferences. Which segment would be the most likely to visit Facebook?

Women make what percentage of new-car buying decisions?

Two VALS segments stand apart; one represents the group with the highest resources and innovation and the other represents the lowest resources and innovation. These two groups are the __________ and the __________.

Amanda plans to go for a run after her classes are over. As she is lacing up her running shoes, she notices that one of the shoe's seams is unraveling and she thinks it is about time for a new pair. In which stage of the consumer purchase decision process is Amanda at that moment?

Another name for the analysis of consumer lifestyles is __________.

Which of the following statements about the family life cycle is most accurate?

How would consumers who purchased a new and innovative Nike LeBron X basketball shoe for $315 try to reduce any cognitive dissonance they feel?

Creating Customer Relationships and Value Through Marketing

Developing Successful Organizational and Marketing Strategies

Understanding the Marketing Environment, Ethical Behavior, and Social Responsibility

Understanding Organizations As Customers

Understanding and Reaching Global Consumers and Markets

Marketing Research: From Customer Insights to Actions

Market Segmentation, Targeting, and Positioning

Developing New Products and Services

Managing Successful Products, Services, and Brands

Pricing Products and Services

Managing Marketing Channels and Supply Chains

Retailing and Wholesaling

Integrated Marketing Communications and Direct Marketing

Advertising, Sales Promotion, and Public Relations

Using Social Media to Connect With Consumers

Personal Selling and Sales Management

Implementing Interactive and Multichannel Marketing

Filters

Two VALS segments stand apart; one represents the group with the highest resources and innovation and the other represents the lowest resources and innovation. These two groups are the and the .