Exam 4: Understanding Consumer Behavior

The VALS framework segments consumers is based on

Define motivation and personality and how they impact marketing.

VALS groups of consumers motivated by __________ are those who look for products and services that demonstrate success to their peers or to a peer group they aspire to.

-According to Figure 4-1 above, the point at which you would exchange money for your sandwich of corned beef on rye would be found in stage __________.

Emily wants to purchase a tablet device. She is unsure about what hardware and apps she will need. As a result, she has begun asking for advice from her friends and relatives. In addition, she has talked to several salespeople at Apple and Best Buy and has looked at some websites, such as HP and Dell. Emily is engaging in

NetJets is a company that offers 1/16 or more ownership in a jet plane for a price beginning at $325,000. It gives purchasers privacy, convenience, and flexibility as well as saves them time since the plane is available within four hours unless it's booked by one of the other shareholders. This is most likely an example of

A reference group that a person wishes to maintain distance from because of differences in values or behaviors is referred to as a(n) __________ group.

-VALS creates profiles of people based on their primary motivation and resources. In the VALS framework above, B refers to

Self-fulfillment in the Maslow hierarchy of needs is an example of the highest-order needs referred to as

Making connections between two or more ideas or simply observing the outcomes of others' behaviors and adjusting one's own behavior accordingly is known as what type of learning?

What is a subculture? Name examples of products targeted at American subcultures.

A palindrome is a word or phrase that reads the same whether read from the right or from the left (e.g., madam). Originally, Marshall had never recalled hearing the term. However, when he read about palindromes for his English class, he saw three examples of the term within a matter of days. This is most likely the result of

About 65 percent of BzzAgents are

In the VALS framework, consumers who are looking for products and services that demonstrate success to their peers or to a peer group they aspire to are called a(n)

-VALS creates profiles of people based on their primary motivation and resources. In the VALS framework above, A refers to

In the Maslow hierarchy of needs, those needs that are concerned with love and friendship are referred to as __________ needs.

What is the annual market size for the products bought by or for preteens and teenagers?

In 31% of households, __________ are the primary grocery shoppers, though they may not be the grocery decision makers.

A consumer's purchases are often influenced by the views, opinions, or behaviors of others. Two aspects of personal influence that are important to marketing are __________ and word-of-mouth activity.

When an elementary school teacher was returning to school in the fall, she wanted to buy markers and craft paper. She remembered the discount website she visited last year for her purchases, so she'll start there to see if the website still carries the items previously purchased. What term best describes the information search method used by the teacher?