Exam 4: Understanding Consumer Behavior

The Martinez family is considering a vacation. Dad wants to stay home this year and use the money for home repairs. His mom who lives with them wants to visit relatives in New York. Dad asks his mother to determine the cost of a trip to New York and if they could stay with relatives while there. Mom and their daughter want to go to a beach. Which of the following sentences best describes the roles each family member played in making this decision?

Lexi wants to find the perfect gift for her older sister's college graduation. She started looking for the gift last month and expects to spend another couple of weeks to find a gift her sister will use and like. Lexi is engaging in

Many University of Florida students, fans, and others view themselves part of "Gator Nation," the name of the __________ given to supporters of the University of Florida's educational and athletic programs.

Which of the following statements is FALSE about attitudes?

A consideration set refers to

BzzAgent researches a product or service before committing to a campaign and rejects about __________ of the companies that seek its service.

There are five stages in the consumer purchase decision process. The fourth stage is __________.

-VALS creates profiles of people based on their primary motivation and resources. In the VALS framework above, E refers to

-In Figure 4-4 above, D represents the __________ influences that can affect the consumer purchase decision process.

The energizing force that stimulates behavior to satisfy a need is referred to as a(n)

Explain how attitudes are shaped by our values and beliefs.

In which stage in the consumer purchase decision process would a consumer ask, "How much can I afford to spend on a new 42" LED HDTV?"

The way people see themselves and the way they believe others see them is referred to as

Involvement refers to

Popularity created by consumer word of mouth is called __________.

In the VALS framework, each consumer segment exhibits unique media preferences. Which segment would be the most likely to read national newspapers?

You have just purchased a Samsung Galaxy Tab 2 tablet device. As you head home from the store, you brood about whether your choice was right or whether you should have bought an Apple iPad mini after seeing an ad for it on TV. This is most likely an example of

-VALS creates profiles of people based on their primary motivation and resources. In the VALS framework above, C refers to

The long-running U.S. Army recruiting advertisement that invited enlistees to "Be All You Can Be" appeals to which Maslow hierarchy of needs level?

Food in the Maslow hierarchy of needs is an example of a __________ need.