Exam 4: Understanding Consumer Behavior

What percentage of all consumer conversations about brands happens online?

"Which brand of smartphone does my roommate own?" would be a question asked during the __________ stage in the consumer purchase decision process.

Subliminal perception refers to

The set of values, ideas, and attitudes that are learned and shared among the members of a group is referred to as __________.

The process of seeing or hearing messages without being aware of them is referred to as

-According to Figure 4-5 above, B defines what level in the Maslow hierarchy of needs?

As a result of __________, consumers do not remember all the information they see, read, or hear, even minutes after exposure to it.

Temporal effects include

In the VALS framework, consumers motivated by ideals are guided by knowledge and principle. One segment of the two Ideals-motivated groups, known as __________, have fewer resources and are conservative, conventional people with concrete beliefs based on traditional, established codes such as family, religion, community, and the nation.

In the VALS framework, those consumers who are practical and deliberate information-seekers, and who value durability and functionality in products over styling and newness are called

Firms such as General Electric (GE), Johnson & Johnson, Coca-Cola, and British Airways focus their attention on __________ to maximize customer satisfaction and retention in part by offering training to handle complaints, answer questions, and solve consumer problems.

-In Figure 4-4 above, C represents the __________ influences that can affect the consumer purchase decision process.

-According to Figure 4-5 above, C defines what level in the Maslow hierarchy of needs?

Which problem solving variation would likely be used for clothing, sheets, towels, or electric can openers?

In the Maslow hierarchy of needs, those needs which are basic to survival and which must be satisfied first are referred to as

-Considering Figure 4-5 above, Chanel No. 5 fragrances would be found in what level of the Maslow hierarchy of needs?

In the VALS framework, achievement-motivated consumers who have a lower levels of education and household income than Achievers are called __________.

Scanning your memory for previous experiences with products or brands occurs during which stage of the consumer purchase decision process?

BzzAgent is a firm that specializes in a marketing strategy known as

An Acura automobile ad is headlined by a quote from Henry David Thoreau, "Go in the Direction of Your Dreams." This ad is most likely to appeal to consumer's __________ needs in the Maslow hierarchy of needs.