Exam 4: Understanding Consumer Behavior

The initial stage in the consumer purchase decision process involves perceiving a difference between a person's ideal and actual situations big enough to trigger a decision. What is this stage called?

Marketers recognize that people have an actual self-concept and __________.

The tendency to pay attention to messages consistent with one's attitudes and beliefs and to ignore messages that are inconsistent with them is referred to as

An Asian-American family whose relatives emigrated four generations ago has three children. The oldest son, George, is in medical school. Susan, at the age of 21, is a concert pianist. Brent is a second-year business student. This family is likely to exhibit which of the following Asian American buying patterns?

An attitude refers to

The Ford Fusion Hybrid SE uses hybrid fuel technology with the latest in lithium-ion battery technology to deliver more power, convenience, prestige, and fuel economy than non-hybrid cars. These attributes listed for the Ford Fusion Hybrid SE are those that consumers may consider when assessing the car. If they do, these attributes would be considered

Many automobile dealerships employ a non-negotiable or no-haggle price strategy to sell their cars. A customer who wants to buy a new or used car would pay the posted price. These dealers probably adopted this pricing policy because

Which of the following statements about Hispanic buying patterns is most accurate?

Which of the following statements about family decision making is most accurate?

A mode of living that is identified by how people spend their time and resources, what they consider important in their environment, and what they think of themselves and the world around them is referred to as

Selective exposure is most likely to occur during which stage of the consumer purchase decision process?

Status in the Maslow hierarchy of needs is an example of a __________ need.

Marketers use three approaches to try to change consumer attitudes toward products and brands: (1) changing beliefs about the extent to which a brand has certain attributes; (2) changing the perceived importance of attributes; and (3) __________.

While watching TV one evening, your stomach growls. You see an ad for Subway. You walk to the Subway shop and buy a sandwich, which tastes great. In terms of behavioral learning, the great taste of the sandwich is a(n) __________.

Those behaviors that result from repeated experience and reasoning is referred to as

The influencing of people during conversations is referred to as

Brand loyalty refers to

Five influences can have an impact on a consumer's purchase decision process, which are purchase task, social surroundings, physical surroundings, temporal effects, and antecedent states. These are referred to as

-In Figure 4-1 above, A represents which stage of the consumer purchase decision process?

VALS groups of consumers who are motivated by __________ are those who desire social or physical activity, variety, and risk.