Exam 4: Understanding Consumer Behavior

Consumers spend little time and effort evaluating alternatives in the purchase of table salt and milk. The consumer purchase decision process for such staples involves __________, which is virtually a habit and typifies low-involvement decision-making.

Individuals who exert direct or indirect social influence over others are referred to as

Perception refers to

In behavioral learning, a need that moves an individual to action is a(n) __________.

The five roles of individual family members in the consumer purchase decision process are

When a man picks up a bottle of wine and tells the sales clerk, "I'm taking this to a dinner party tonight," which situational influence is being demonstrated?

-According to Figure 4-5 above, D defines what level in the Maslow hierarchy of needs?

Your company is introducing a new line of activewear for teenagers and invites the members of the high school track team to a private display of the line. This group consists of __________ for activewear clothing.

A(n) __________ in the consumer purchase decision process occurs when consumers scan their memories for previous experiences with products or brands.

About __________ of all consumer conversations about brands happen over the phone.

While watching TV one evening, your stomach growls. You see an ad for Subway. You walk to the Subway shop and buy a sandwich, which tastes great. In terms of behavioral learning, seeing a TV ad for Subway is a __________.

Recall the famous experiment when Dr. Pavlov presented salivating dogs with food at the same time he rang a bell. Eventually, when Pavlov only rang the bell, the dogs would still salivate even though food was not presented. What consumer behavior principle was involved in this research?

Subgroups within the larger, or national, culture with unique values, ideas, and attitudes are referred to as

The alternative evaluation stage clarifies the problem for the consumer by __________, yielding brand names that might meet the criteria, and developing the consumer value perception that each alternative presents.

The demographic situation, consisting of married couples with children younger than 18 years old and which constitutes 21 percent of all U.S. households, is referred to as a(n)

All of the following are challenges that Groupon faces EXCEPT:

A consumer's subjective perception of how a product or brand performs on different attributes based on personal experience, advertising, and discussions with other people are referred to as __________.

The two major styles of family decision-making are

Five situational influences have an impact on a consumer's purchase decision process. They are: purchase task, __________, physical surroundings, temporal effects, and antecedent states.

-According to Figure 4-5 above, State Farm insurance products would be found in what level of the Maslow hierarchy of needs?