Question 1

In the Maslow hierarchy of needs, water, food, and oxygen would be considered __________ needs.

Accepted Answer

A) psychological 
B) safety 
C) social 
D) personal 
E) physiological 
A) psychological 
B) safety 
C) social 
D) personal 
E) physiological

Question 2

The actions a person takes in purchasing and using products and services, including the mental and social processes that come before and after these actions, are referred to as

Accepted Answer

A) purchase intentions. 
B) market research. 
C) consumer behavior. 
D) consumer conduct. 
E) purchase protocols. 
A) purchase intentions. 
B) market research. 
C) consumer behavior. 
D) consumer conduct. 
E) purchase protocols.

Question 3

Which of the following is a strategy for a market leader (rather than a market challenger) when marketing a low-involvement product?

Accepted Answer

A) use sales promotion such as free samples, coupons, and rebates to encourage trial of their brand 
B) link their brand attributes with high-involvement issues 
C) use Internet search engines such as Google to assist buyers 
D) use advertising messages that focus on getting the brand into a consumer's consideration set 
E) use repetitive advertising messages that reinforce a consumer's knowledge or assure buyers they made the right choice 
A) use sales promotion such as free samples, coupons, and rebates to encourage trial of their brand 
B) link their brand attributes with high-involvement issues 
C) use Internet search engines such as Google to assist buyers 
D) use advertising messages that focus on getting the brand into a consumer's consideration set 
E) use repetitive advertising messages that reinforce a consumer's knowledge or assure buyers they made the right choice

Question 4

Which of the following statements about Asian American buying patterns is most accurate?

Accepted Answer

A) There is no real diversity among Asian American subcultures. 
B) Assimilated Asian Americans exhibit buying patterns that are very different from the typical American consumer. 
C) Because McDonald's standardizes its products across all cultures, it does not actively market to Asian Americans. 
D) The Asian American subculture is the most entrepreneurial in the United States. 
E) Consumer research on Asian Americans suggests individuals and families divide into three groups - assimilated, non-assimilated, and recent immigrants. 
A) There is no real diversity among Asian American subcultures. 
B) Assimilated Asian Americans exhibit buying patterns that are very different from the typical American consumer. 
C) Because McDonald's standardizes its products across all cultures, it does not actively market to Asian Americans. 
D) The Asian American subculture is the most entrepreneurial in the United States. 
E) Consumer research on Asian Americans suggests individuals and families divide into three groups - assimilated, non-assimilated, and recent immigrants.

Question 5

During the consumer purchase decision process, an individual at the __________ stage will perceive differences between his or her ideal and actual situations big enough to trigger a decision.

Accepted Answer

A) problem recognition 
B) alternative evaluation 
C) cognitive dissonance 
D) information search 
E) postpurchase behavior 
A) problem recognition 
B) alternative evaluation 
C) cognitive dissonance 
D) information search 
E) postpurchase behavior

Question 6

Which of the following statements about how women buy new cars today is most accurate?

Accepted Answer

A) Women have definite likes or dislikes when buying a new car, but they don't feel comfortable expressing their opinions. 
B) Most women actually enjoy the price negotiation process. 
C) The issue of "speed" is an important factor to men but not really important to women. 
D) Women are more likely to make their new car purchase selection as a result of information provided by a friend or a relative than from promotional information. 
E) Women care more about exterior styles and lines and men are more concerned with cargo space and gas mileage 
A) Women have definite likes or dislikes when buying a new car, but they don't feel comfortable expressing their opinions. 
B) Most women actually enjoy the price negotiation process. 
C) The issue of "speed" is an important factor to men but not really important to women. 
D) Women are more likely to make their new car purchase selection as a result of information provided by a friend or a relative than from promotional information. 
E) Women care more about exterior styles and lines and men are more concerned with cargo space and gas mileage

Question 7

You will be graduating soon and have been offered what you consider the job of your dreams. The new position, however, requires some traveling so you will need a car. You currently do not have one. What decision process will you go through to purchase an automobile?

Accepted Answer

This purchase would require five purchas

Question 8

When a response elicited by one stimulus becomes applicable to another stimulus, it is called

Accepted Answer

A) selective comprehension. 
B) selective retention. 
C) stimulus generalization. 
D) stimulus discrimination. 
E) routine problem solving. 
A) selective comprehension. 
B) selective retention. 
C) stimulus generalization. 
D) stimulus discrimination. 
E) routine problem solving.

Question 9

The back of a box of Hinode Harvest Blend rice mix suggests cooking with chicken broth for added flavor. This is an example of

Accepted Answer

A) using a behavioral learning technique. 
B) reducing perceived risk. 
C) creating stimulus generalization. 
D) using a cognitive learning technique. 
E) using an attitudinal learning technique 
A) using a behavioral learning technique. 
B) reducing perceived risk. 
C) creating stimulus generalization. 
D) using a cognitive learning technique. 
E) using an attitudinal learning technique

Question 10

The fear of physical harm, the size of financial outlay required to buy the product, product performance, and even the lack of approval of friends can all contribute to

Accepted Answer

A) consumer angst. 
B) cognitive dissonance. 
C) purchase anxiety. 
D) perceived risk. 
E) consumer cynicism. 
A) consumer angst. 
B) cognitive dissonance. 
C) purchase anxiety. 
D) perceived risk. 
E) consumer cynicism.

Question 11

People to whom an individual looks as a basis for self-appraisal or as a source of personal standards are referred to as

Accepted Answer

A) action-oriented consumers. 
B) spokespersons. 
C) opinion leaders. 
D) social classes. 
E) reference groups. 
A) action-oriented consumers. 
B) spokespersons. 
C) opinion leaders. 
D) social classes. 
E) reference groups.

Question 12

Claire has just told her best friend, "I'm so glad I bought the Samsung Galaxy S5 rather than those other smartphones I was considering. Look at this incredible display, and the battery stays charged forever." Which stage of the consumer purchase decision process does Claire's conversation identify?

Accepted Answer

A) problem recognition 
B) information search 
C) alternative evaluation 
D) purchase decision 
E) postpurchase behavior 
A) problem recognition 
B) information search 
C) alternative evaluation 
D) purchase decision 
E) postpurchase behavior

Question 13

In the VALS framework, the segment with the most abundant resources, known as __________, includes successful, sophisticated, take-charge people with high self-esteem and resources of all kinds.

Accepted Answer

A) Experiencers 
B) Innovators 
C) Makers 
D) Achievers 
E) Strivers 
A) Experiencers 
B) Innovators 
C) Makers 
D) Achievers 
E) Strivers

Question 14

In __________, consumers typically seek only a few information sources about several sellers and their brands, and may identify and evaluate several criteria or attributes for each brand that eventually will comprise the consideration set.

Accepted Answer

A) limited problem solving 
B) extended problem solving 
C) short-term problem solving 
D) routine problem solving 
E) relational problem solving 
A) limited problem solving 
B) extended problem solving 
C) short-term problem solving 
D) routine problem solving 
E) relational problem solving

Question 15

How do selective perception, selective exposure, selective comprehension, and selective retention differ?

Accepted Answer

Perception is the process by which an in

Question 16

Relatives and friends whom the consumer trusts are known as __________ sources of external information.

Accepted Answer

A) relational 
B) marketer-dominated 
C) personal 
D) stakeholder 
E) public 
A) relational 
B) marketer-dominated 
C) personal 
D) stakeholder 
E) public

Question 17

The fifth stage in the consumer purchase decision process involves comparing the product or service purchased by buyers with their expectations to determine whether they are either satisfied or dissatisfied. What is this stage called?

Accepted Answer

A) postpurchase behavior 
B) alternative evaluation 
C) purchase decision 
D) problem recognition 
E) information search 
A) postpurchase behavior 
B) alternative evaluation 
C) purchase decision 
D) problem recognition 
E) information search

Question 18

Marketers use three approaches to try to change consumer attitudes toward products and brands: (1) changing beliefs about the extent to which a brand has certain attributes; (2) __________; and (3) adding new attributes to the product.

Accepted Answer

A) reinforcing the consumers' sense of self confidence in making wise purchase decisions 
B) actively educating consumers about the product's competitive advantages 
C) changing the perceived importance of attributes 
D) refocusing a consumer's attention from one attribute to another 
E) denigrating the attributes of competitors' products 
A) reinforcing the consumers' sense of self confidence in making wise purchase decisions 
B) actively educating consumers about the product's competitive advantages 
C) changing the perceived importance of attributes 
D) refocusing a consumer's attention from one attribute to another 
E) denigrating the attributes of competitors' products

Question 19

Friendship in the Maslow hierarchy of needs is an example of a __________ need.

Accepted Answer

A) self-actualization 
B) personal 
C) social 
D) safety 
E) physiological 
A) self-actualization 
B) personal 
C) social 
D) safety 
E) physiological

Question 20

In the VALS framework, consumers can have abundant or minimal level of psychological, physical, and material resources. One segment with minimal resources, known as __________, focus on meeting basic needs (safety and security) rather than fulfilling desires.

Accepted Answer

A) Thinkers 
B) Innovators 
C) Makers 
D) Survivors 
E) Strivers 
A) Thinkers 
B) Innovators 
C) Makers 
D) Survivors 
E) Strivers

In the Maslow hierarchy of needs, water, food, and oxygen would be considered __________ needs.

The actions a person takes in purchasing and using products and services, including the mental and social processes that come before and after these actions, are referred to as

Which of the following is a strategy for a market leader (rather than a market challenger) when marketing a low-involvement product?

Which of the following statements about Asian American buying patterns is most accurate?

During the consumer purchase decision process, an individual at the __________ stage will perceive differences between his or her ideal and actual situations big enough to trigger a decision.

Which of the following statements about how women buy new cars today is most accurate?

You will be graduating soon and have been offered what you consider the job of your dreams. The new position, however, requires some traveling so you will need a car. You currently do not have one. What decision process will you go through to purchase an automobile?

When a response elicited by one stimulus becomes applicable to another stimulus, it is called

The back of a box of Hinode Harvest Blend rice mix suggests cooking with chicken broth for added flavor. This is an example of

The fear of physical harm, the size of financial outlay required to buy the product, product performance, and even the lack of approval of friends can all contribute to

People to whom an individual looks as a basis for self-appraisal or as a source of personal standards are referred to as

Claire has just told her best friend, "I'm so glad I bought the Samsung Galaxy S5 rather than those other smartphones I was considering. Look at this incredible display, and the battery stays charged forever." Which stage of the consumer purchase decision process does Claire's conversation identify?

In the VALS framework, the segment with the most abundant resources, known as __________, includes successful, sophisticated, take-charge people with high self-esteem and resources of all kinds.

In __________, consumers typically seek only a few information sources about several sellers and their brands, and may identify and evaluate several criteria or attributes for each brand that eventually will comprise the consideration set.

How do selective perception, selective exposure, selective comprehension, and selective retention differ?

Relatives and friends whom the consumer trusts are known as __________ sources of external information.

The fifth stage in the consumer purchase decision process involves comparing the product or service purchased by buyers with their expectations to determine whether they are either satisfied or dissatisfied. What is this stage called?

Marketers use three approaches to try to change consumer attitudes toward products and brands: (1) changing beliefs about the extent to which a brand has certain attributes; (2) __________; and (3) adding new attributes to the product.

Friendship in the Maslow hierarchy of needs is an example of a __________ need.

In the VALS framework, consumers can have abundant or minimal level of psychological, physical, and material resources. One segment with minimal resources, known as __________, focus on meeting basic needs (safety and security) rather than fulfilling desires.

Creating Customer Relationships and Value Through Marketing

Developing Successful Organizational and Marketing Strategies

Understanding the Marketing Environment, Ethical Behavior, and Social Responsibility

Understanding Organizations As Customers

Understanding and Reaching Global Consumers and Markets

Marketing Research: From Customer Insights to Actions

Market Segmentation, Targeting, and Positioning

Developing New Products and Services

Managing Successful Products, Services, and Brands

Pricing Products and Services

Managing Marketing Channels and Supply Chains

Retailing and Wholesaling

Integrated Marketing Communications and Direct Marketing

Advertising, Sales Promotion, and Public Relations

Using Social Media to Connect With Consumers

Personal Selling and Sales Management

Implementing Interactive and Multichannel Marketing

Filters

Exam 4: Understanding Consumer Behavior

In the Maslow hierarchy of needs, water, food, and oxygen would be considered __________ needs.

The actions a person takes in purchasing and using products and services, including the mental and social processes that come before and after these actions, are referred to as

Which of the following is a strategy for a market leader (rather than a market challenger) when marketing a low-involvement product?

Which of the following statements about Asian American buying patterns is most accurate?

During the consumer purchase decision process, an individual at the __________ stage will perceive differences between his or her ideal and actual situations big enough to trigger a decision.

Which of the following statements about how women buy new cars today is most accurate?

You will be graduating soon and have been offered what you consider the job of your dreams. The new position, however, requires some traveling so you will need a car. You currently do not have one. What decision process will you go through to purchase an automobile?

When a response elicited by one stimulus becomes applicable to another stimulus, it is called

The back of a box of Hinode Harvest Blend rice mix suggests cooking with chicken broth for added flavor. This is an example of

The fear of physical harm, the size of financial outlay required to buy the product, product performance, and even the lack of approval of friends can all contribute to

People to whom an individual looks as a basis for self-appraisal or as a source of personal standards are referred to as

In the VALS framework, the segment with the most abundant resources, known as __________, includes successful, sophisticated, take-charge people with high self-esteem and resources of all kinds.

In __________, consumers typically seek only a few information sources about several sellers and their brands, and may identify and evaluate several criteria or attributes for each brand that eventually will comprise the consideration set.

How do selective perception, selective exposure, selective comprehension, and selective retention differ?

Relatives and friends whom the consumer trusts are known as __________ sources of external information.

The fifth stage in the consumer purchase decision process involves comparing the product or service purchased by buyers with their expectations to determine whether they are either satisfied or dissatisfied. What is this stage called?

Marketers use three approaches to try to change consumer attitudes toward products and brands: (1) changing beliefs about the extent to which a brand has certain attributes; (2) __________; and (3) adding new attributes to the product.

Friendship in the Maslow hierarchy of needs is an example of a __________ need.

In the VALS framework, consumers can have abundant or minimal level of psychological, physical, and material resources. One segment with minimal resources, known as __________, focus on meeting basic needs (safety and security) rather than fulfilling desires.

Creating Customer Relationships and Value Through Marketing

Developing Successful Organizational and Marketing Strategies

Understanding the Marketing Environment, Ethical Behavior, and Social Responsibility

Understanding Organizations As Customers

Understanding and Reaching Global Consumers and Markets

Marketing Research: From Customer Insights to Actions

Market Segmentation, Targeting, and Positioning

Developing New Products and Services

Managing Successful Products, Services, and Brands

Pricing Products and Services

Managing Marketing Channels and Supply Chains

Retailing and Wholesaling

Integrated Marketing Communications and Direct Marketing

Advertising, Sales Promotion, and Public Relations

Using Social Media to Connect With Consumers

Personal Selling and Sales Management

Implementing Interactive and Multichannel Marketing

Filters