Exam 4: Understanding Consumer Behavior

Danilo has decided to purchase a new video game console, not having owned one before. He calls his gamer friends for recommendations about alternative brands and options. He has few concerns about the purchase but wants a quick rundown of the most important aspects to consider. In making his decision, Danilo seems likely to engage in which of the following problem solving variations?

-According to Figure 4-2 above, which of the following brands would be the best choice if the consideration set for a smartphone included the following rank-ordered evaluative criteria: (1) display, (2) audio quality, (3) battery, and (4) price?

In the VALS framework, a person's resources include all of the following EXCEPT:

-Considering Figure 4-5 above, carrying an American Express Centurian Card would be found in what level of the Maslow hierarchy of needs?

There are five stages in the consumer purchase decision process. The fifth stage is __________.

The specialized group of consumers with a structured set of relationships involving a particular brand, fellow customers of that brand, and the product in use is referred to as a(n) __________.

In the VALS framework, consumers motivated by achievement look for products and services that demonstrate success to their peers or to a peer group they aspire to. One segment of the two achievement-motivated groups, known as __________, have a busy, goal-directed lifestyle and a deep commitment to career and family. Image is important to them.

There are various nonprofit publications dedicated to assisting in consumer education and decision-making. Examples of these public sources of information for an external information search include Consumer Reports, __________, and TV consumer programs.

A reference group to which a person actually belongs is referred to as a(n) __________ group.

Which of the following statements about Asian American buying patterns is most accurate?

An example of a public source of information consulted during an external search would include

Which of the following statements about Groupon is most accurate?

Beliefs refer to

A local country club has a great golf course, swimming pool, tennis courts, and even a stable for horses. It also has numerous high-profile business people, doctors, and local politicians as members. To attract new members, the club's board of directors should focus its marketing efforts on people who view its current members as a(n) __________ group.

The group of brands a consumer would consider acceptable from among all the brands in the product class of which he or she is aware, is referred to as

Which of the following is NOT part of the physical surroundings of a retail store that can influence how purchase decisions are made?

Which of the following statements about African American buying patterns is most accurate?

Firms like Ford and Frito-Lay have learned which of the following marketing lessons?

Consumer behavior includes the actions a person takes in purchasing services and using products and services, including

In the Maslow hierarchy of needs, those needs that are represented by the need for achievement, status, prestige, and self-respect are referred to as __________ needs.