Exam 1: Creating Customer Relationships and Value Through Marketing

Imagine a confectionary company has introduced a new nutty candy bar during the 1930s (the sales era in U.S.business history).Which of the following statements would you MOST LIKELY expect management to make if sales of this new candy bar were much lower than expected?

pricing strategy for its Post-it^® Flag Highlighters was as follows:

idea that an organization should (1)strive to satisfy the needs of consumers (2)while also trying to achieve the organization's goals reflects the

New-product experts generally estimate that up to __________ percent of the more than 40,000 new consumable products introduced in the United States annually "don't succeed in the long run."

inventor for 3M,David Windorski questioned dozens of students about how they study.They told him

of the following are environmental forces EXCEPT:

Describe two different target markets for two different products or services you,your friends,or your family have recently purchased or used.

Explain the market research that David Windorski,3M inventor,did to develop the Post-it^® Flag Highlighter.

marketing concept refers to

element of the marketing mix that describes a means of communication between the seller and buyer is known as

Social responsibility is

Terrafugia Transition is a flying car with an anticipated price of $250,000.The MOST LIKELY prospective customers for this aircraft/vehicle would be

Define the marketing concept.

Figure 1-2 -Figure 1-2 above,"C" represents a firm's ownership with

Which of the following organizations engage in marketing?

cluster of benefits that an organization promises customers to satisfy their needs is referred to as a(n)__________.

period of American business history when firms could produce more goods than they could sell and the focus was on hiring more salespeople to seek out new markets and customers is referred to as the __________ era.

of the following are aspects of Trader Joe's customer experience EXCEPT:

factors are required for marketing to occur: (1)two or more parties (individuals or organizations)with unsatisfied needs; (2)a desire and ability on their part to be satisfied; (3)__________; and (4)something to exchange.

attend a winter concert presented by the community chorus,every person had to donate one unwrapped toy at the concert hall door.This statement is most closely related to the __________ element of the marketing mix.