Exam 1: Creating Customer Relationships and Value Through Marketing

Assume you are a salesperson for a direct marketing firm that does "in-home" Tupperware parties.If most of your hosts or hostesses hold only one party a year,what strategies could you use to build strong customer relationships? If you are creating your own business for this example,make sure to describe your product(s)in your introductory sentence.

Which of the following is an example of an ultimate consumer?

idea that individuals and organizations are accountable to a larger society is known as

Jakubowski Farms Gourmet Bread Base is the brand name for a mix designed for use in bread machines.The mixes are sold in 2-pound canisters for $14.99 plus postage.The products are only available through the mail.People learn about the product through word-of-mouth and bread machine demonstrations the company's founder gives to groups in Wisconsin where she lives.This is a description of the company's

is the abridged American Marketing Association definition of marketing according to the textbook? How does this differ from you previous notion of marketing before reading this chapter?

is the difference between micromarketing and macromarketing?

target market refers to

__________ element of the marketing mix is demonstrated when a company places an ad in the Yellow Pages.

Customer relationship management refers to

Marriott,Lands' End,and Home Depot deliver customer value by providing its customers with the best

Dick's Sporting Goods carries baseballs all year around.The same is true for footballs and tennis equipment.Dick's Sporting Goods offers __________ utility for these products.

five major environmental forces in a marketing decision are

process of turning corn into ethanol shows how BioFuel Energy,a Minnesota ethanol producer,can create __________ utility.

marketing department of an organization is responsible for facilitating __________.

four factors are required for marketing to occur?

first objective in marketing is to discover consumer __________.

other companies applied the same strategy David Windorski used at 3M,they would most likely

the 19^th century,the belief was that production creates its own demand.By the early 20^th century,American companies began to produce more goods than buyers could consume.At the same time,competition became more significant.The usual solution was to hire more salespeople to find new buyers.This describes the __________ era.

benefits or customer value received by users of a product is called __________.

Terrafugia Transition is a 19-foot,two-seater road-drivable,light-sport aircraft with an anticipated price of $250,000.The most likely prospective customers for this flying car would include