Exam 1: Creating Customer Relationships and Value Through Marketing

Marketing refers to

people would assume that in marketing the only thing of value to "exchange" would be monetary (check,credit/debit,currency,and/or coin transactions).What else can be exchanged? Provide an example of a nonmonetary transaction that still fits the criteria of exchange.

Figure 1-3 -Figure 1-3 above,"A" represents __________ and "B" represents __________.

addition to consumers,what other people,groups,and environmental forces interact to affect an organization's marketing activities?

Hermitage,a famous Russian art museum,was suffering financial difficulties as the result of lost funding and a decrease in tourists.The decrease in visitors is blamed on a lack of awareness of the treasures contained in the museum.As a result,the Hermitage's director used a strategic alliance with IBM to create a website where people can go and view some of the wonders of the Hermitage in an online virtual tour.The hope is that this sampling of paintings,sculptures,etc.will encourage visitors to make a trip to the Hermitage and spend some money there to cover the costs of its operations.The Hermitage is a(n)__________ that uses online virtual tours to market itself worldwide.

Which of the following statements best describes a good?

and describe the five environmental forces in a marketing decision that are outside the control of marketing managers.

growing trend to "Buy American" has caused U.S.automakers to increase political pressure on Washington to pass legislation for more restrictive quotas on Japanese car imports.In addition,a decline in the value of the U.S.dollar would be instrumental in Toyota's decision to build a manufacturing plant in the United States instead of continuing to export cars from Japan.If Toyota builds the plant,its decision would reflect

Which of the following statements describes an environmental force?

do some executives feel that environmental factors are NOT entirely outside their influence?

Based on the marketing program 3M developed for its Post-it^® Flag Highlighters and Post-it^® Flag Pens,one can conclude that

change the oil in your car yourself and dump the used oil down the sewer drain that ultimately flows into the local river.Based on this information,is this a transaction between you and the oil manufacturer?

place strategy made it convenient for __________ to buy Post-it^® Flag Highlighters.

avoid new-product failure,new-product expert Robert M.McMath suggests

Customer value refers to

Which of the following most directly explains why pharmaceutical giant Pfizer offered low-income senior citizens many of its most widely used prescriptions for $15 each per month?

While working at 3M,Windorski and his team observed and questioned students about how they read textbooks,took notes,and prepare for exams to

__________ department of an organization is responsible for facilitating relationships,partnerships,and alliances with the organization's customers,shareholders,suppliers,and other organizations.

Inc.has published a new magazine,All You,which is distributed only in Walmart stores.Who is the ultimate consumer for this magazine?

view that holds an organization should satisfy the needs of consumers in a way that also provides for society's well-being is known as