Exam 1: Creating Customer Relationships and Value Through Marketing

markets ultimately are composed of __________.

Environmental forces refer to

marketing to occur,there must be two or more parties with unsatisfied needs.Cadbury Beverages,Inc.has begun distributing Country Time lemonade through supermarkets at a price comparable to that of soft drinks.The most likely "second" party needed for marketing to occur would be

Which of the following statements about environmental forces is most accurate?

are the two key objectives of marketing? Define "exchange" and explain how it supports these objectives.

are the primary differences between an ultimate consumer and an organizational buyer? Select one product and explain the differences in either its use or purchase,depending on whether it was purchased by an ultimate consumer or an organizational buyer.

marketing mix refers to

respect to the history of American business,the __________ era began in the late 1950s when marketing became the motivating force among many firms.

Starbucks,Nike,and Johnson & Johnson provide customer value by providing its customers with the best

you wanted a new pair of shoes during the Civil War,you traced the outline of your foot on a piece of paper and gave it to a shoemaker.There was no distinction between the right and left foot because you wanted your shoes as quickly as possible,and the shoemaker knew that you would buy them even if they just "sort of" fit.This is an example of a transaction that would have occurred during the __________ era in U.S.business history.

Which of the following is the best example of an organizational buyer?

of the following constitute the "4 Ps" of the marketing mix EXCEPT:

factor that might doom a product in the marketplace is referred to as a(n)__________.

Mizuno designs and sells high quality baseball gloves.Who benefits the LEAST from the firm's marketing activities for its gloves?

local university offers business courses for a specific target market composed of people who currently work and want to take refresher courses to obtain a higher degree.Which of the following would be the most effective way to communicate with the target market,bearing in mind that communication must be both effective and economical?

college students have a choice in which classes they take to earn a degree? Use what you have learned about the controllable and uncontrollable aspects of marketing in terms of how they might relate to course selection decision-making.Incorporate marketing terms in your response.

David Windorski,an inventor at 3M,questioned dozens of students about how they study.They told him

value to consumers that comes from having the offering available when they need it constitutes __________ utility.

internal response that customers have to all aspects of an organization and its offerings is referred to as __________.

element of the marketing mix demonstrated when an art gallery suggests a $2.00 donation at the door is __________.