Exam 1: Creating Customer Relationships and Value Through Marketing

an individual organization directs its marketing activities and allocates its resources to benefit its customers is known as __________.

common factor among an organization's chairman of the board,stockholders,suppliers,laborers,customers,and society at large is that

want refers to

than half of all new businesses fail within __________ years of their launch.

television advertisement shows several teenagers searching through the refrigerator for something to quench their thirst.The refrigerator offers the youngsters many alternatives-soft drinks,fruit drinks,sport drinks,and bottles of Sunny Delight drink.The ad,which shows the teens happily selecting Sunny Delight over all the other beverages,appeals to the consumers' __________ for liquid refreshment to quench their thirst and attempts to shape their __________ for the advertised product.

you followed the suggestions of Robert M.McMath,which of the following provides the best advice for a marketer,such as Colgate,when launching a new consumer product,such as toothpaste?

value to consumers that comes from the production or alteration of a product or service constitutes __________ utility.

Pending federal legislation will require all online retailers to collect state sales taxes from customers.This would affect online sellers such as Virtual Vineyards,which now only collects state sales taxes from customers who reside in California-its home state.This pending legislation would be an example of which environmental force?

Robert could not buy his Principles of Marketing textbook this semester by the first day of class if the bookstore did not accept one of the four major credit cards.With his VISA credit card,he was able to obtain the book for his first marketing class.The credit card created ___________ utility for Robert.

good,service,or idea consisting of a bundle of tangible and intangible attributes that satisfies consumers' needs and is received in exchange for money or something else of value is known as a(n)

Which of the following statements about relationship marketing is most accurate?

People with both the desire and ability to buy a specific offering are referred to as [a(n)] __________.

Figure 1-2 -Figure 1-2 above,"A" represents a firm's relationships with

Which of the following people would MOST LIKELY be the best target market for tickets to the home games of the Indianapolis Colts professional football team?

Explain the difference between a market and a target market.Provide a specific example of each.

Ultimate consumers refer to

Explain the marketing program 3M used to reach the office worker segment with its Post-it^® Flag Pen.

Which era of U.S.business history does the following statement best describe? "We are in the business of satisfying the needs and wants of consumers."

inventor,David Windorski took this approach when he developed the Post-it^® Flag Highlighter:

Which of the following conditions is necessary for marketing to occur?