Exam 1: Creating Customer Relationships and Value Through Marketing

activity for creating,communicating,delivering,and exchanging offerings that benefit its customers,the organization,its stakeholders,and society at large is referred to as __________.

utility does UPS provide when it delivers new DVD releases to Best Buy stores before the Tuesday national release day?

Intangible concepts and thoughts about products,actions,or causes are called

marketing,the idea of exchange refers to

Which of the following is an example of time utility?

brand briefcases are very expensive,high-end briefcases that are generally sold in specialty luggage shops.Which of the following groups would be the most likely target market for TUMI brand briefcases?

our free-enterprise society,which three specific groups benefit from effective marketing?

most likely market for cosmetic dentistry,which can cost $15,000 for straightening and whitening,is

is the marketing term for people,whether they are 80 years or 8 months old,who use products and services purchased for a household?

the future,3M will make use of __________ to attract new customers.

2010,Fortune magazine named Trader Joe's "America's hottest retailer" for its outstanding __________.

marketing concept era occurred from __________.

Michelin's __________ can be summed up as "providing safety-conscious parents greater security in tires at a premium price."

marketing manager's controllable factors-product,price,promotion,and place-that can be used to solve a marketing problem are referred to as the __________.

owners of Old School Brand Authentic Antique Foods researched Civil War records to come up with recipes used in the old-fashioned cookies the company produces and markets.This statement deals with which part of the marketing mix?

element of the marketing mix that describes what is exchanged for a product is known as

serve both buyers and sellers,marketing seeks to __________ and satisfy the needs and wants of prospective customers.

business traveler joined the Starwood Preferred Guest Program in order to earn points each time he stayed overnight in a Westin or Sheraton hotel.Once he has accumulated enough points,he can trade his points in for a free night's stay.As a member of this program,the traveler receives periodic updates on new hotels and learns of ways to earn additional points.The marketing term that best describes this scenario is

uncontrollable forces in a marketing decision involving social,economic,technological,competitive,and regulatory forces are referred to as __________.

respect to the history of American business,the __________ era covered the years from the 1920s to the 1960s.