Exam 4: Operations Strategy

In an automobile, which of the following would not be considered an order winner?

Operational capabilities must be built before a firm should identify competitive priorities.

Core competencies are the strengths that are unique to an organization, such as a creative workforce or a strong supply chain.

Which one of the following statements in the Lawn Care Company (LCC) case study is true?

Reductions in flow time generally lead to a deterioration of quality.

Operations design choices include all of the following except

____ attributes are most likely to be experienced by the customer when using estate planning services.

What are competitive priorities? Provide some examples of how OM influences the five major types of competitive priorities.

Formal marketing research, such as surveys and focus groups, is the only useful approach to learn about customer needs and expectations.

Apple's primary competitive priority would probably be innovation while Dell's would be flexibility.

The ease by which one can create original music compositions using a software package such as Band in a Box or Apples' Garage Band would be an example of an experience attribute.

Which of the following would not constitute an element of operations infrastructure?

A flexibility strategy requires capacity for both design and demand flexibility.

Professor Terry Hill's operations strategy framework provides a systems perspective of how operations is linked to corporate and marketing strategies.

In time sequence, which of the following needs to be accomplished first?

With regard to the three types of attributes customers use in evaluating the quality of goods and services, a vacation would best be classified as high in

Considering the work force component of infrastructure, which term does not fit with the others in a service environment?

Order qualifiers are goods and service features and performance characteristics that differentiate one customer benefit package from another and win a customer's business.

How do customers evaluate services differently from manufacturing, and what implications do these have for operations?

The ____ of a firm defines the strengths that are unique to that organization.