Question 1

Explain the concept of search, experience, and credence attributes.

Accepted Answer

Search attributes are those that a custo

Question 2

Customers generally perceive greater risk when buying goods than when buying services.

Accepted Answer

A) True 
 B)False

Question 3

The customer benefit package that a firm designs is meant to appeal to all customers.

Accepted Answer

A) True 
 B)False

Question 4

Goods and service features that differentiate one customer benefit package from another are called

Accepted Answer

A) Order Qualifiers 
B) Order Satisfiers 
C) Order Exciters 
D) Order Winners 
A) Order Qualifiers 
B) Order Satisfiers 
C) Order Exciters 
D) Order Winners

Question 5

With regard to the three types of customer attributes in evaluating the quality of goods and services, those associated with having a meal in a restaurant such as taste of the food and courtesy of the server would best be classified as

Accepted Answer

A) search attributes 
B) experience attributes 
C) credence attributes 
D) reflect attributes 
A) search attributes 
B) experience attributes 
C) credence attributes 
D) reflect attributes

Explain the concept of search, experience, and credence attributes.

Customers generally perceive greater risk when buying goods than when buying services.

The customer benefit package that a firm designs is meant to appeal to all customers.

Goods and service features that differentiate one customer benefit package from another are called

With regard to the three types of customer attributes in evaluating the quality of goods and services, those associated with having a meal in a restaurant such as taste of the food and courtesy of the server would best be classified as

Goods, Services, and Operations Management

Value Chains

Measuring Performance in Operations

Technology and Operations Management

Goods and Service Design

Process Selection, Design, and Analysis

Facility and Work Design

Supply Chain Design

Capacity Management

Forecasting and Demand Planning

Managing Inventories

Resource Management

Operations Scheduling and Sequencing

Quality Management

Quality Control and Spc

Lean Operating Systems

Project Management

Work Measurement, Learning Curves, and Standards

Queuing Analysis

Modeling Using Linear Programming

Simulation

Decision Analysis

Filters

Exam 4: Operations Strategy

Explain the concept of search, experience, and credence attributes.

Customers generally perceive greater risk when buying goods than when buying services.

The customer benefit package that a firm designs is meant to appeal to all customers.

Goods and service features that differentiate one customer benefit package from another are called

With regard to the three types of customer attributes in evaluating the quality of goods and services, those associated with having a meal in a restaurant such as taste of the food and courtesy of the server would best be classified as

Goods, Services, and Operations Management

Value Chains

Measuring Performance in Operations

Technology and Operations Management

Goods and Service Design

Process Selection, Design, and Analysis

Facility and Work Design

Supply Chain Design

Capacity Management

Forecasting and Demand Planning

Managing Inventories

Resource Management

Operations Scheduling and Sequencing

Quality Management

Quality Control and Spc

Lean Operating Systems

Project Management

Work Measurement, Learning Curves, and Standards

Queuing Analysis

Modeling Using Linear Programming

Simulation

Decision Analysis

Filters