Question 1

The goal of missionary selling is to generate an immediate sale rather than promoting the company and its products over the long term.

Accepted Answer

A) True 
 B)False

Question 2

Product "features" refer to both the tangible and intangible qualities of a product.

Accepted Answer

A) True 
 B)False

Question 3

What are the three basic tasks of personal selling?

Accepted Answer

Order processing,cre

Question 4

From a company's perspective,the best level of brand loyalty is brand preference.

Accepted Answer

A) True 
 B)False

Question 5

What steps are included in the personal selling process for a creative selling task? Explain what occurs during each step.

Accepted Answer

-prospecting and qualifying: the process

Question 6

Jack wants to sell his new marketing ideas from any location and yet be as global as possible.Which advertising medium should Jack use?

Accepted Answer

A)  Word of mouth 
B)  Radio 
C)  Outdoor 
D)  Internet 
E)  Television 
A)  Word of mouth 
B)  Radio 
C)  Outdoor 
D)  Internet 
E)  Television

Question 7

Makers of industrial products most often use a pull strategy,and makers of consumer products often use a push strategy.

Accepted Answer

A) True 
 B)False

Question 8

In which stage of new product development does market research have a major role?

Accepted Answer

A)  Prototype development 
B)  Commercialization 
C)  Business analysis 
D)  Product testing 
E)  Concept testing 
A)  Prototype development 
B)  Commercialization 
C)  Business analysis 
D)  Product testing 
E)  Concept testing

Question 9

During this stage of a product's life cycle,sales and profits fall.New products in the introduction stage take away sales,and companies typically reduce promotional support.This is the ________ stage.

Accepted Answer

A)  development 
B)  decline 
C)  introduction 
D)  maturity 
E)  growth 
A)  development 
B)  decline 
C)  introduction 
D)  maturity 
E)  growth

Question 10

A product that is six months late to market will lose about 50 percent of its lifetime profit potential.

Accepted Answer

A) True 
 B)False

Question 11

A silverware company would be smart to advertise in bridal magazines.

Accepted Answer

A) True 
 B)False

Question 12

One disadvantage of radio advertisements is that many people use the radio as "background" and pay little attention to advertisements.

Accepted Answer

A) True 
 B)False

Question 13

Buzz marketing,viral marketing,product seeding,and cause marketing are all variations of word-of-mouth advertising.

Accepted Answer

A) True 
 B)False

Question 14

The objective of product positioning promotions is to establish an easily identifiable image of the product in the minds of consumers.

Accepted Answer

A) True 
 B)False

Question 15

Which of the following is a type of sales promotion?

Accepted Answer

A)  Publicity 
B)  Contests and sweepstakes 
C)  Advertising 
D)  Personal selling 
E)  Public relations 
A)  Publicity 
B)  Contests and sweepstakes 
C)  Advertising 
D)  Personal selling 
E)  Public relations

Question 16

The average Canadian sees about 3000 marketing messages every day.

Accepted Answer

A) True 
 B)False

Question 17

Identify and briefly discuss five of the various advertising media.

Accepted Answer

- newspapers: the most widely used adver

Question 18

Which of the following is not a factor that makes global advertising a difficult proposition?

Accepted Answer

A)  Product variations 
B)  Image differences 
C)  Cultural receptiveness 
D)  Different currencies 
E)  Language differences 
A)  Product variations 
B)  Image differences 
C)  Cultural receptiveness 
D)  Different currencies 
E)  Language differences

Question 19

What personal selling strategies are likely to be used by a small business firm in a local market and in an international market?

Accepted Answer

- locally: 
- advertising done in non-pr

Question 20

Identify and briefly discuss the various advertising strategies and their timing in the product life cycle.

Accepted Answer

- informative advertising (introduction

The goal of missionary selling is to generate an immediate sale rather than promoting the company and its products over the long term.

Product "features" refer to both the tangible and intangible qualities of a product.

What are the three basic tasks of personal selling?

From a company's perspective,the best level of brand loyalty is brand preference.

What steps are included in the personal selling process for a creative selling task? Explain what occurs during each step.

Jack wants to sell his new marketing ideas from any location and yet be as global as possible.Which advertising medium should Jack use?

Makers of industrial products most often use a pull strategy,and makers of consumer products often use a push strategy.

In which stage of new product development does market research have a major role?

During this stage of a product's life cycle,sales and profits fall.New products in the introduction stage take away sales,and companies typically reduce promotional support.This is the ________ stage.

A product that is six months late to market will lose about 50 percent of its lifetime profit potential.

A silverware company would be smart to advertise in bridal magazines.

One disadvantage of radio advertisements is that many people use the radio as "background" and pay little attention to advertisements.

Buzz marketing,viral marketing,product seeding,and cause marketing are all variations of word-of-mouth advertising.

The objective of product positioning promotions is to establish an easily identifiable image of the product in the minds of consumers.

Which of the following is a type of sales promotion?

The average Canadian sees about 3000 marketing messages every day.

Identify and briefly discuss five of the various advertising media.

Which of the following is not a factor that makes global advertising a difficult proposition?

What personal selling strategies are likely to be used by a small business firm in a local market and in an international market?

Identify and briefly discuss the various advertising strategies and their timing in the product life cycle.

Understanding the Canadian Business System

Understanding the Environments of Business

Conducting Business Ethically and Responsibly

Understanding Entrepreneurship, small Business, and New Venture Creation

The Global Context of Business

Managing the Business Enterprise

Managing Human Resources

Understanding Labourmanagement Relations

Motivating and Leading Employees

Producing Goods and Services

Increasing Productivity and Quality

Managing Information Systems and Communication Technology

Understanding Accounting Issues

Understanding Marketing Processes and Consumer Behaviour

Pricing and Distributing Goods and Services

Understanding Money and Banking

Understanding Securities and Investments

Financial Decisions and Risk Management

Filters

Exam 16: Developing and Promoting Goods and Services

The goal of missionary selling is to generate an immediate sale rather than promoting the company and its products over the long term.

Product "features" refer to both the tangible and intangible qualities of a product.

What are the three basic tasks of personal selling?

From a company's perspective,the best level of brand loyalty is brand preference.

What steps are included in the personal selling process for a creative selling task? Explain what occurs during each step.

Jack wants to sell his new marketing ideas from any location and yet be as global as possible.Which advertising medium should Jack use?

Makers of industrial products most often use a pull strategy,and makers of consumer products often use a push strategy.

In which stage of new product development does market research have a major role?

During this stage of a product's life cycle,sales and profits fall.New products in the introduction stage take away sales,and companies typically reduce promotional support.This is the ________ stage.

A product that is six months late to market will lose about 50 percent of its lifetime profit potential.

A silverware company would be smart to advertise in bridal magazines.

One disadvantage of radio advertisements is that many people use the radio as "background" and pay little attention to advertisements.

Buzz marketing,viral marketing,product seeding,and cause marketing are all variations of word-of-mouth advertising.

The objective of product positioning promotions is to establish an easily identifiable image of the product in the minds of consumers.

Which of the following is a type of sales promotion?

The average Canadian sees about 3000 marketing messages every day.

Identify and briefly discuss five of the various advertising media.

Which of the following is not a factor that makes global advertising a difficult proposition?

What personal selling strategies are likely to be used by a small business firm in a local market and in an international market?

Identify and briefly discuss the various advertising strategies and their timing in the product life cycle.

Understanding the Canadian Business System

Understanding the Environments of Business

Conducting Business Ethically and Responsibly

Understanding Entrepreneurship, small Business, and New Venture Creation

The Global Context of Business

Managing the Business Enterprise

Managing Human Resources

Understanding Labourmanagement Relations

Motivating and Leading Employees

Producing Goods and Services

Increasing Productivity and Quality

Managing Information Systems and Communication Technology

Understanding Accounting Issues

Understanding Marketing Processes and Consumer Behaviour

Pricing and Distributing Goods and Services

Understanding Money and Banking

Understanding Securities and Investments

Financial Decisions and Risk Management

Filters