Exam 16: Developing and Promoting Goods and Services

In the mid-twentieth century,companies began exporting to other countries when domestic sales stagnated.Companies who chose to adopt a different marketing plan for each country used the

Concept testing means doing market research to solicit consumers' reactions to new product ideas.

The communications vehicle that is flexible,has rapid coverage,but lasts briefly and cannot target audiences very well is

What are the two major classes of industrial products?

The ________ is a series of stages through which a product passes during its profit-producing life.

George is scanning new business listings looking for new customers.George is involved in the ________ step in the personal selling process.

Wedding gowns,Rolex watches,Godiva chocolates,and Rolls Royces are examples of ________ goods.

Which type of promotion is outside of the company's control?

Which personal selling task is used to persuade a customer to buy a product when the benefits of the product are not readily apparent?

List four promotional objectives (other than increasing sales).

Which personal selling task has as a purpose the promotion of the firm's long-term image instead of making a quick sale?

The communications vehicle that is inexpensive,that effectively segments the customers,but is not very long lasting is

Ford offers four different models of the Escort that run the gamut from the three-door sport model to the five-door sedan.This represents

List the four approaches to advertising during the life cycle of a product.

What are the two general values to be gained from any promotional campaign?

In terms of advertising revenues,which medium is the most important?

Algoma Banners set up a booth to display its products and to demonstrate products to customers who have a special interest in its products.Which sales promotion technique were they using?

You work for a firm that manufactures and sells pet accessories.As part of your job,you frequently visit city parks and observe how people interact with their pets.You also talk to the staff members of veterinary clinics to discover how people relate to their pets.This activity is part of the ________ phase of new product development.

A national brand name is produced and distributed by the manufacturer of the product.

What is a difficulty faced by the marketing manager who wishes to use product positioning as a promotional objective?