Exam 16: Developing and Promoting Goods and Services

Marketers at Wallson Corp.are trying to make potential consumers aware of the company's new product and its benefits.Profits are non-existent at this time.This is the ________ stage of the product life cycle.

(Multiple Choice)

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Question 141

Compared with most other languages,ads in English take up more print space and air time because English takes more words to explain concepts.

(True/False)

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Question 142

Dove is introducing a new deodorant.In order to entice customers to purchase the deodorant,a free bar of soap is attached to the package.Which type of sales promotion is Dove using?

(Multiple Choice)

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Question 143

Samantha wanted to use a flexible communication vehicle that would give her rapid coverage.She should select ________ advertising.

(Multiple Choice)

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Question 144

The communications vehicle that is very selective about its audience,allows a more personalized message,and whose response rate is very predictable is

(Multiple Choice)

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Question 145

Diana is going to be married soon,and she is shopping around for a wedding gown.For Diana,a wedding gown is a shopping good.

(True/False)

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Question 146

What is the fundamental idea underlying the product life cycle?

(Multiple Choice)

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Question 147

List five sales promotion tools.

(Essay)

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Question 148

It takes ___ new product ideas to generate just one new product that reaches the market,and then only _ out of 10 new products on the market succeeds.

(Multiple Choice)

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Question 149

The primary goal of informative advertising is to convince consumers to buy the company's products rather than those of its rivals.

(True/False)

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Question 150

What is the "promotional mix"? Include a discussion of the four basic types of promotional tools in your response.

(Essay)

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Question 151

Items that are expensive,durable,and infrequently purchased by firms producing other goods or services are called ________.

(Multiple Choice)

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Question 152

A ___ gives exclusive legal right to use a brand name,while a _ protects an invention or idea.

(Multiple Choice)

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Question 153

Virtually all products have very short life cycles.The only real exception is Coca-Cola.

(True/False)

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Question 154

Which of the following statements would MOST weaken the argument for using internet as advertising?

(Multiple Choice)

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Question 155

The total array of products a company has for sale is its product mix,while a product line is a group of products that are closely related because they function in similar manner or are sold to the same customer group who will use them in similar ways.

(True/False)

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Question 156

The four stages of a product life cycle are introduction,growth,maturity,and decline.

(True/False)

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Question 157

In the 2012 BrandZ Top 100 Global Brands Ranking,the three most successful brands in the world were Apple,Google,and IBM.

(True/False)

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Question 158

LaRonge Corp.gives free samples of products to influential consumers.This is an example of product seeding,which is one variety of word-of-mouth advertising.

(True/False)

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Question 159

Coupons,point-of-purchase displays,free samples,and trade shows are examples of

(Multiple Choice)

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Question 160

Showing 141 - 160 of 241

Marketers at Wallson Corp.are trying to make potential consumers aware of the company's new product and its benefits.Profits are non-existent at this time.This is the ________ stage of the product life cycle.

Compared with most other languages,ads in English take up more print space and air time because English takes more words to explain concepts.

Dove is introducing a new deodorant.In order to entice customers to purchase the deodorant,a free bar of soap is attached to the package.Which type of sales promotion is Dove using?

Samantha wanted to use a flexible communication vehicle that would give her rapid coverage.She should select ________ advertising.

The communications vehicle that is very selective about its audience,allows a more personalized message,and whose response rate is very predictable is

Diana is going to be married soon,and she is shopping around for a wedding gown.For Diana,a wedding gown is a shopping good.

What is the fundamental idea underlying the product life cycle?

List five sales promotion tools.

It takes ___ new product ideas to generate just one new product that reaches the market,and then only _ out of 10 new products on the market succeeds.

The primary goal of informative advertising is to convince consumers to buy the company's products rather than those of its rivals.

What is the "promotional mix"? Include a discussion of the four basic types of promotional tools in your response.

Items that are expensive,durable,and infrequently purchased by firms producing other goods or services are called ________.

A ___ gives exclusive legal right to use a brand name,while a _ protects an invention or idea.

Virtually all products have very short life cycles.The only real exception is Coca-Cola.

Which of the following statements would MOST weaken the argument for using internet as advertising?

The total array of products a company has for sale is its product mix,while a product line is a group of products that are closely related because they function in similar manner or are sold to the same customer group who will use them in similar ways.

The four stages of a product life cycle are introduction,growth,maturity,and decline.

In the 2012 BrandZ Top 100 Global Brands Ranking,the three most successful brands in the world were Apple,Google,and IBM.

LaRonge Corp.gives free samples of products to influential consumers.This is an example of product seeding,which is one variety of word-of-mouth advertising.

Coupons,point-of-purchase displays,free samples,and trade shows are examples of

Understanding the Canadian Business System

Understanding the Environments of Business

Conducting Business Ethically and Responsibly

Understanding Entrepreneurship, small Business, and New Venture Creation

The Global Context of Business

Managing the Business Enterprise

Managing Human Resources

Understanding Labourmanagement Relations

Motivating and Leading Employees

Producing Goods and Services

Increasing Productivity and Quality

Managing Information Systems and Communication Technology

Understanding Accounting Issues

Understanding Marketing Processes and Consumer Behaviour

Pricing and Distributing Goods and Services

Understanding Money and Banking

Understanding Securities and Investments

Financial Decisions and Risk Management

Filters

Exam 16: Developing and Promoting Goods and Services

Marketers at Wallson Corp.are trying to make potential consumers aware of the company's new product and its benefits.Profits are non-existent at this time.This is the ________ stage of the product life cycle.

Compared with most other languages,ads in English take up more print space and air time because English takes more words to explain concepts.

Dove is introducing a new deodorant.In order to entice customers to purchase the deodorant,a free bar of soap is attached to the package.Which type of sales promotion is Dove using?

Samantha wanted to use a flexible communication vehicle that would give her rapid coverage.She should select ________ advertising.

The communications vehicle that is very selective about its audience,allows a more personalized message,and whose response rate is very predictable is

Diana is going to be married soon,and she is shopping around for a wedding gown.For Diana,a wedding gown is a shopping good.

What is the fundamental idea underlying the product life cycle?

List five sales promotion tools.

It takes _______ new product ideas to generate just one new product that reaches the market,and then only _____ out of 10 new products on the market succeeds.

The primary goal of informative advertising is to convince consumers to buy the company's products rather than those of its rivals.

What is the "promotional mix"? Include a discussion of the four basic types of promotional tools in your response.

Items that are expensive,durable,and infrequently purchased by firms producing other goods or services are called ________.

A ___________ gives exclusive legal right to use a brand name,while a _________ protects an invention or idea.

Virtually all products have very short life cycles.The only real exception is Coca-Cola.

Which of the following statements would MOST weaken the argument for using internet as advertising?

The total array of products a company has for sale is its product mix,while a product line is a group of products that are closely related because they function in similar manner or are sold to the same customer group who will use them in similar ways.

The four stages of a product life cycle are introduction,growth,maturity,and decline.

In the 2012 BrandZ Top 100 Global Brands Ranking,the three most successful brands in the world were Apple,Google,and IBM.

LaRonge Corp.gives free samples of products to influential consumers.This is an example of product seeding,which is one variety of word-of-mouth advertising.

Coupons,point-of-purchase displays,free samples,and trade shows are examples of

Understanding the Canadian Business System

Understanding the Environments of Business

Conducting Business Ethically and Responsibly

Understanding Entrepreneurship, small Business, and New Venture Creation

The Global Context of Business

Managing the Business Enterprise

Managing Human Resources

Understanding Labourmanagement Relations

Motivating and Leading Employees

Producing Goods and Services

Increasing Productivity and Quality

Managing Information Systems and Communication Technology

Understanding Accounting Issues

Understanding Marketing Processes and Consumer Behaviour

Pricing and Distributing Goods and Services

Understanding Money and Banking

Understanding Securities and Investments

Financial Decisions and Risk Management

Filters

It takes ___ new product ideas to generate just one new product that reaches the market,and then only _ out of 10 new products on the market succeeds.

A ___ gives exclusive legal right to use a brand name,while a _ protects an invention or idea.