Exam 16: Developing and Promoting Goods and Services

Social media like Twitter and Facebook have facilitated the generation of new product awareness during the introduction stage of the product life cycle.

Route salespeople generally perform the order processing task in personal selling.

Brand names for products were developed to help consumers identify and select products that they had used before.

Direct mail involves the largest advance costs of any advertising technique,but it does appear to have the highest cost-effectiveness.

Which of the following is correct with regard to packaging?

What are the three stages of brand loyalty?

Major companies have found that without a local or national ________,universal ads don't cause consumers to buy.

What is the promotional mix?

What is a trade show? How does a firm's participation in a trade show serve to promote the firm's products?

Contests and sweepstakes are types of sales promotions.

The most negative aspect of publicity is that

Questions such as "Could you take delivery Tuesday?" and "Why don't we start you off with an initial order of ten cases?" would most likely be asked during the ________ stage of the personal selling process.

Harley-Davidson's famous logo is emblazoned on products such as boots,eyewear,gloves,purses,lighters,and watches,and the motorcycle maker receives more than $210 million annually from fees it receives.This is an example of a _________ brand.

Digitally adding a Reitman's shopping bag on a kitchen table in a movie scene is an example of

What is the first step in the personal selling process?

When selecting media,an advertiser must first ask: Which medium will reach the people I want to reach?

The ultimate objective of any promotion is to sell more products.

What is the product mix?

List the six primary advertising media.

Public relations is company-influenced publicity that seeks to build good relations with the public and to deal with the effects of unfavourable events.