Question 1

When a McDonald's meal includes beer in Germany,this is an example of product adaptation as a means of extending the product life cycle.

Accepted Answer

A) True 
 B)False

Question 2

Define and contrast the difference between pull and push strategies in marketing.

Accepted Answer

- pull: a promotional strategy in which

Question 3

Black & Decker makes toasters,vacuum cleaners,electric drills,and a variety of appliances and tools.This is Black & Decker's

Accepted Answer

A)  product blend. 
B)  product offering. 
C)  product mix. 
D)  product line. 
E)  multiple product lines. 
A)  product blend. 
B)  product offering. 
C)  product mix. 
D)  product line. 
E)  multiple product lines.

Question 4

What are the three categories of brand names?

Accepted Answer

National,l

Question 5

Private brands are products promoted by and carrying a name associated with the retailer or wholesaler,not the manufacturer.

Accepted Answer

A) True 
 B)False

Question 6

What can a firm do to protect its products and brand names from being used by a competitor?

Accepted Answer

A)  Obtain a trademark 
B)  Use tamper-resistant packaging 
C)  Use a private brand name 
D)  Use a generic brand name 
E)  Obtain a Universal Product Code 
A)  Obtain a trademark 
B)  Use tamper-resistant packaging 
C)  Use a private brand name 
D)  Use a generic brand name 
E)  Obtain a Universal Product Code

Question 7

It takes about 50 new product ideas to generate one product that finally reaches the marketplace.Even then,about 9 of out 10 new products fail.

Accepted Answer

A) True 
 B)False

Question 8

What is an advantage to the firm when using trade shows as a type of sales promotion?

Accepted Answer

A)  They are relatively inexpensive,and are very effective since the buyer comes to the seller. 
B)  Coupons may be used to encourage customers to try new products. 
C)  The displays serve to attract customer attention as they walk through a store. 
D)  Free samples may be used to allow customers to try a product for a few days without any risk. 
E)  Contests may increase sales by stimulating buyers' interest in a product. 
A)  They are relatively inexpensive,and are very effective since the buyer comes to the seller. 
B)  Coupons may be used to encourage customers to try new products. 
C)  The displays serve to attract customer attention as they walk through a store. 
D)  Free samples may be used to allow customers to try a product for a few days without any risk. 
E)  Contests may increase sales by stimulating buyers' interest in a product.

Question 9

Advertisements for Crest toothpaste are brand advertising because they promote a specific company brand,but advertisements like the "Got Milk?" advertisements are classified as institutional advertising because they promote a generic type of product without reference to a brand name.

Accepted Answer

A) True 
 B)False

Question 10

What is the strategy behind the use of reminder advertising?

Accepted Answer

A)  To develop an awareness of the differences between the company's product and a competitor's product 
B)  To keep the product's name in the mind of the consumer,especially during the maturity and decline stages of the product life cycle 
C)  To use a direct comparison of products in the hope of convincing consumers to switch products 
D)  To develop an awareness of the company and the product 
E)  To influence consumers to buy the company's products instead of a competitor's products 
A)  To develop an awareness of the differences between the company's product and a competitor's product 
B)  To keep the product's name in the mind of the consumer,especially during the maturity and decline stages of the product life cycle 
C)  To use a direct comparison of products in the hope of convincing consumers to switch products 
D)  To develop an awareness of the company and the product 
E)  To influence consumers to buy the company's products instead of a competitor's products

Question 11

Brian works at the local grocery store.His supervisor asked him to use point-of-purchase displays.Brian is to

Accepted Answer

A)  set up a product display so it is located in an area where it will encourage consumers to buy the products. 
B)  set up a display where consumers can pick out one item free when they purchase a specified product. 
C)  pass out coupons to customers purchasing the targeted products as they are checking out. 
D)  set up a table and give out free samples. 
E)  interview customers as they are considering a purchase of the targeted products. 
A)  set up a product display so it is located in an area where it will encourage consumers to buy the products. 
B)  set up a display where consumers can pick out one item free when they purchase a specified product. 
C)  pass out coupons to customers purchasing the targeted products as they are checking out. 
D)  set up a table and give out free samples. 
E)  interview customers as they are considering a purchase of the targeted products.

Question 12

Relatively inexpensive consumer products that are generally consumed rapidly are known as

Accepted Answer

A)  luxury goods. 
B)  industrial goods. 
C)  specialty goods. 
D)  convenience goods. 
E)  shopping goods. 
A)  luxury goods. 
B)  industrial goods. 
C)  specialty goods. 
D)  convenience goods. 
E)  shopping goods.

Question 13

When Burger King tells you about a new restaurant that it is opening near you,it is attempting to fulfill which promotional objective?

Accepted Answer

A)  Remind you about the product 
B)  Communicate information 
C)  Position products 
D)  Control sales volume 
E)  Eliminate competition 
A)  Remind you about the product 
B)  Communicate information 
C)  Position products 
D)  Control sales volume 
E)  Eliminate competition

Question 14

Which of the following statements about personal selling is true?

Accepted Answer

A)  Salespeople should be on 100 percent commission. 
B)  When salespeople are engaged in developing lists of potential customers,they are pre-testing. 
C)  Retail selling and industrial selling require the same type of training. 
D)  Salespeople usually avoid answering customer objections and instead focus on the positive aspects of the product or service. 
E)  Salespeople are expected to help prospects identify and solve problems. 
A)  Salespeople should be on 100 percent commission. 
B)  When salespeople are engaged in developing lists of potential customers,they are pre-testing. 
C)  Retail selling and industrial selling require the same type of training. 
D)  Salespeople usually avoid answering customer objections and instead focus on the positive aspects of the product or service. 
E)  Salespeople are expected to help prospects identify and solve problems.

Question 15

Why are business firms interested in the development of new products?

Accepted Answer

A)  The federal government encourages every product manufacturer to spend 1% of revenue on new product development. 
B)  New products are necessary to stay in business. 
C)  New products keep the warranty and service departments busy. 
D)  New products provide the fun that marketing managers need. 
E)  Product development provides an opportunity for large tax write-offs. 
A)  The federal government encourages every product manufacturer to spend 1% of revenue on new product development. 
B)  New products are necessary to stay in business. 
C)  New products keep the warranty and service departments busy. 
D)  New products provide the fun that marketing managers need. 
E)  Product development provides an opportunity for large tax write-offs.

Question 16

What are the seven steps in the product development process?

Accepted Answer

Product ideas,screening,concep

Question 17

What is internet marketing? What are some of the advantages and challenges for buyers and sellers of this advertising medium?

Accepted Answer

Internet marketing refers to the promoti

Question 18

What is virtual advertising?

Accepted Answer

Virtual advertising is the use

Question 19

In the personal selling process,what are objections?

Accepted Answer

Objections are concerns raised

Question 20

One disadvantage of outdoor advertising is that sellers have little control over who sees their advertisements.

Accepted Answer

A) True 
 B)False

When a McDonald's meal includes beer in Germany,this is an example of product adaptation as a means of extending the product life cycle.

Define and contrast the difference between pull and push strategies in marketing.

Black & Decker makes toasters,vacuum cleaners,electric drills,and a variety of appliances and tools.This is Black & Decker's

What are the three categories of brand names?

Private brands are products promoted by and carrying a name associated with the retailer or wholesaler,not the manufacturer.

What can a firm do to protect its products and brand names from being used by a competitor?

It takes about 50 new product ideas to generate one product that finally reaches the marketplace.Even then,about 9 of out 10 new products fail.

What is an advantage to the firm when using trade shows as a type of sales promotion?

Advertisements for Crest toothpaste are brand advertising because they promote a specific company brand,but advertisements like the "Got Milk?" advertisements are classified as institutional advertising because they promote a generic type of product without reference to a brand name.

What is the strategy behind the use of reminder advertising?

Brian works at the local grocery store.His supervisor asked him to use point-of-purchase displays.Brian is to

Relatively inexpensive consumer products that are generally consumed rapidly are known as

When Burger King tells you about a new restaurant that it is opening near you,it is attempting to fulfill which promotional objective?

Which of the following statements about personal selling is true?

Why are business firms interested in the development of new products?

What are the seven steps in the product development process?

What is internet marketing? What are some of the advantages and challenges for buyers and sellers of this advertising medium?

What is virtual advertising?

In the personal selling process,what are objections?

One disadvantage of outdoor advertising is that sellers have little control over who sees their advertisements.

Understanding the Canadian Business System

Understanding the Environments of Business

Conducting Business Ethically and Responsibly

Understanding Entrepreneurship, small Business, and New Venture Creation

The Global Context of Business

Managing the Business Enterprise

Managing Human Resources

Understanding Labourmanagement Relations

Motivating and Leading Employees

Producing Goods and Services

Increasing Productivity and Quality

Managing Information Systems and Communication Technology

Understanding Accounting Issues

Understanding Marketing Processes and Consumer Behaviour

Pricing and Distributing Goods and Services

Understanding Money and Banking

Understanding Securities and Investments

Financial Decisions and Risk Management

Filters

Exam 16: Developing and Promoting Goods and Services

When a McDonald's meal includes beer in Germany,this is an example of product adaptation as a means of extending the product life cycle.

Define and contrast the difference between pull and push strategies in marketing.

Black & Decker makes toasters,vacuum cleaners,electric drills,and a variety of appliances and tools.This is Black & Decker's

What are the three categories of brand names?

Private brands are products promoted by and carrying a name associated with the retailer or wholesaler,not the manufacturer.

What can a firm do to protect its products and brand names from being used by a competitor?

It takes about 50 new product ideas to generate one product that finally reaches the marketplace.Even then,about 9 of out 10 new products fail.

What is an advantage to the firm when using trade shows as a type of sales promotion?

Advertisements for Crest toothpaste are brand advertising because they promote a specific company brand,but advertisements like the "Got Milk?" advertisements are classified as institutional advertising because they promote a generic type of product without reference to a brand name.

What is the strategy behind the use of reminder advertising?

Brian works at the local grocery store.His supervisor asked him to use point-of-purchase displays.Brian is to

Relatively inexpensive consumer products that are generally consumed rapidly are known as

When Burger King tells you about a new restaurant that it is opening near you,it is attempting to fulfill which promotional objective?

Which of the following statements about personal selling is true?

Why are business firms interested in the development of new products?

What are the seven steps in the product development process?

What is internet marketing? What are some of the advantages and challenges for buyers and sellers of this advertising medium?

What is virtual advertising?

In the personal selling process,what are objections?

One disadvantage of outdoor advertising is that sellers have little control over who sees their advertisements.

Understanding the Canadian Business System

Understanding the Environments of Business

Conducting Business Ethically and Responsibly

Understanding Entrepreneurship, small Business, and New Venture Creation

The Global Context of Business

Managing the Business Enterprise

Managing Human Resources

Understanding Labourmanagement Relations

Motivating and Leading Employees

Producing Goods and Services

Increasing Productivity and Quality

Managing Information Systems and Communication Technology

Understanding Accounting Issues

Understanding Marketing Processes and Consumer Behaviour

Pricing and Distributing Goods and Services

Understanding Money and Banking

Understanding Securities and Investments

Financial Decisions and Risk Management

Filters