Exam 16: Developing and Promoting Goods and Services

When McDonald's proudly announces that there are 168 Ronald McDonald houses in 12 countries,this is an example of

What type of advertising strategy should be used during the growth and maturity stages of a product's life cycle?

What term refers to regular consumer recognition and preference for a specific brand-name product?

Large promotion expenditures are needed in the growth stage of the product life cycle in order to build brand preference for a new product.

Internet marketing has several weaknesses,including ________.

Which of the following does not apply to shopping goods?

Baker Company is determining consumer response to a new product under real conditions.Which phase of the product development process is the company in?

When a company with a well-known brand sells another company the right to place that brand on its products,these are called private brands (e.g.,the Harley-Davidson logo on gloves).

One advantage of using magazine advertisements is that magazines represent a market that has already been segmented.

For which of the following goods would a consumer purchase frequently and thus spend little time looking for them or comparing their prices?

In terms of advertising dollars expended,television is the most important promotional medium.

The campaign development team at the Hotshot Ad Agency has just had its first meeting as part of the process to develop an advertising campaign.What is their first step?

Maxwell House,Kleenex,and Lysol are all examples of

Goods that are very important,expensive,and rarely purchased are ________ goods.

The Sweet Soap Company has launched a new campaign geared at increasing the sales volume of its new Fresh Smelling line of soap products.The $1.6 million campaign will cover the costs of providing samples of their soap products to be delivered with the Toronto Star newspaper to 500 000 homes in Toronto.This marketing technique is known as

Craftsman tools (Sears),Life products (Shoppers Drug Mart),and President's Choice (Loblaws)are all examples of ______ brands.

Mirror Corp.has just completed the "screening" phase of the new product development process.What should they do next?

Coca-Cola's global marketing of its brands is an illustration of product extension.

In the 2012 BrandZ Top 100 Global Brands Ranking list,which company had the most successful brand in the world?

One of the problems with internet advertising is that the audience controls what it is exposed to,and consumers are therefore able to avoid unwanted ads.Which of the following is the BEST response to this problem?