Question

Which of the following represents a reason for a firm's use of personal selling promotions?

Accepted Answer

A)  It is the only form of selling that works. 
B)  It provides a personal link between the seller and the buyer. 
C)  The sales force has the capability of contacting the greatest number of potential customers. 
D)  Personal selling provides the lowest promotional costs per contact. 
E)  Sales promotions must be convenient and accessible when the purchase decision is made. 
A)  It is the only form of selling that works. 
B)  It provides a personal link between the seller and the buyer. 
C)  The sales force has the capability of contacting the greatest number of potential customers. 
D)  Personal selling provides the lowest promotional costs per contact. 
E)  Sales promotions must be convenient and accessible when the purchase decision is made.

Which of the following represents a reason for a firm's use of personal selling promotions?

Understanding the Canadian Business System

Understanding the Environments of Business

Conducting Business Ethically and Responsibly

Understanding Entrepreneurship, small Business, and New Venture Creation

The Global Context of Business

Managing the Business Enterprise

Managing Human Resources

Understanding Labourmanagement Relations

Motivating and Leading Employees

Producing Goods and Services

Increasing Productivity and Quality

Managing Information Systems and Communication Technology

Understanding Accounting Issues

Understanding Marketing Processes and Consumer Behaviour

Pricing and Distributing Goods and Services

Understanding Money and Banking

Understanding Securities and Investments

Financial Decisions and Risk Management

Filters

Exam 16: Developing and Promoting Goods and Services

Which of the following represents a reason for a firm's use of personal selling promotions?

Understanding the Canadian Business System

Understanding the Environments of Business

Conducting Business Ethically and Responsibly

Understanding Entrepreneurship, small Business, and New Venture Creation

The Global Context of Business

Managing the Business Enterprise

Managing Human Resources

Understanding Labourmanagement Relations

Motivating and Leading Employees

Producing Goods and Services

Increasing Productivity and Quality

Managing Information Systems and Communication Technology

Understanding Accounting Issues

Understanding Marketing Processes and Consumer Behaviour

Pricing and Distributing Goods and Services

Understanding Money and Banking

Understanding Securities and Investments

Financial Decisions and Risk Management

Filters