Exam 7: Identifying and Understanding Consumers

The ranking of people within a culture is a reference-group affiliation status report.

A cue or drive meant to motivate or arouse a person to act is a _____.

Outshoppers generally patronize neighborhood retailers due to the desire to maintain long-term social relationships with them.

The social-class classification system is based on factors such as income,occupation,education,and dwelling type.

The last stage of the consumer decision process is the purchase.

The increased number of working women and the desire for personal fulfillment contribute to _____.

The information search process can involve the use of commercial,noncommercial,and social sources.

Aspirational or membership reference groups have an important influence on the purchase of goods viewed as conspicuous.

Goods which are highly visible and which consumers feel they are judged by have high _____ perceived risk.

Which stimulus provides retailers with the greatest degree of control?

Perceived risk levels vary only slightly among consumers.

A retailer is looking for a means of describing consumer behavior that is preferable to shoppers' ages.One such technique is _____.

Money-back guarantees and honest sales and advertising presentations aid in _____.

Which of the following is an element of perceived risk?

Consumers always utilize all the steps in the decision process.

Which form of perceived risk most closely resembles class consciousness?

A consumer's degree of information search is largely dependent upon his/her perceived risk.

Consumers with high perceived risk are most prone to utilize routine decision making.

What type of consumer decision making is most likely to be used when the importance of a purchase to a customer is very high?

In which stage of the decision process does a consumer recognize that the good or service under consideration may solve a situation of shortage or unfulfilled desire?