Exam 7: Identifying and Understanding Consumers

Expensive,complex goods or services with which consumers have had little or no experience generally involve _____.

To overcome potential cognitive dissonance,a retailer should _____.

The element of perceived risk that relates to how friends and relatives view the purchase of a good or service is _____ risk.

Retailers desiring to minimize consumer cognitive dissonance should focus on consumer after-purchase service and on realistic selling presentations and advertising campaigns.

Which consumer lifestyle grouping includes family and nonfamily household members?

An informal ranking of people in a culture is a(n)_____.

The only stimulus that can be totally controlled by a retailer is a commercial cue.

A mapping analysis for a furniture store shows that 20 percent of its customers drive over 1 hour to visit the retailer.This high proportion of shoppers from a relatively far distance indicates _____.

In limited decision making,consumers _____.

Which of the following is not considered as a stimulus?

A shopper profile should ideally contain _____.

The decision process is always used consciously by consumers.

Information search involves generating a list of alternative goods and services and _____.

The average annual U.S.household after-tax income is about _____.

A high degree of information search generally occurs when _____.

Income,occupation,and education are important components of _____.

The traditional family life-cycle concept needs to be updated to reflect alternative lifestyles such as childless couples and single-parent families.

A salesperson's being honest in assessing a product's use,features,and benefits can reduce consumers' _____.

Shopper profiles should ideally be comprised of both demographic and lifestyle factors.

A major advantage of the use of social versus commercial cues to consumers is based upon _____.