Exam 7: Identifying and Understanding Consumers

Word-of-mouth influences in consumer behavior relate to _____.

The major difference between social and commercial cues is based on the _____.

There are more families than households.

In which stage of the consumer decision process does cognitive dissonance occur?

The element of perceived risk that relates to product safety is _____ risk.

The study of problem awareness is difficult since consumers may buy the same product for different reasons,may have subconscious motivations,and may not tell the retailer their real reasons for product/service purchases.

The opposite of in-home shopping,on a convenience dimension,is _____.

An example of recognition of shortage is when a consumer _____.

The use of habit in consumer decision making is associated with _____ decision making.

The purchase of a good with high perceived risk is likely to involve what type of consumer decision making?

A characteristic of a commercial cue is _____.

The social class corresponding to the mass market is _____ Americans.

The manner in which an individual lives and spends his/her time and money is his/her _____.

A retailer,through its extensive selection and high service levels,is able to attract shoppers from long distances.This phenomenon is known as _____.

A point-of-purchase display placed in a supermarket by a major food processor is an example of a(n)_____.

Class-conscious shoppers are concerned with both brand and store image.

Recognition of shortage and recognition of unfulfilled desire are two components of the information search stage of the consumer decision process.

In the evaluation of alternatives stage of the consumer decision process,criteria for a decision can include _____.

Low perceived risk,high experience with a retailer,and high satisfaction with past purchases generally are characteristics of _____.

Cognitive dissonance can occur both before and after a purchase.