Exam 7: Identifying and Understanding Consumers

Recognition of unfulfilled desire occurs when a consumer _____.

The best way to describe ethnic and racial groups in terms of consumer lifestyles is by _____.

Further purchase and re-evaluation are components of which stage in the consumer decision process?

Two components of problem awareness are _____.

Doubt that the correct product has been purchased is known as _____.

In comparison to lifestyles,demographics are _____.

The family life cycle shows _____.

Consumer researchers that argue that a consumer's shopping behavior is difficult to categorize due to situational factors (such as immediacy of need)or degree of involvement favor use of which lifestyle factor?

A retailer has begun to pre-wrap gift items and to re-deploy checkout personnel to reduce waiting times.The retailer is responding to which demographic and lifestyle factor?

Which group is not reflected in the traditional family life cycle?

Lifestyles are easily identifiable and measurable population statistics.

The process whereby individuals decide whether,what,when,where,how,and from whom to purchase goods and services is _____.

A retailer appealing to two distinct demographic groups is utilizing a _____ marketing strategy.

Post-purchase behavior falls into either of two categories: further purchases or re-evaluation.

Cognitive dissonance relates to pre-purchase anxiety.

High-risk products generally require _____.

The element of perceived risk that relates to the effect of a purchase on one's self-esteem is _____ risk.

Local advertising is ineffective in reaching _____.

The use of opinion leaders as sources of information comprises a social source of information.

The type of impulse shopping which is least planned by consumers is unplanned substitution.