Question 1

Enduring beliefs and ideals that individuals hold are referred to as

Accepted Answer

A)  conclusions. 
B)  positions. 
C)  values. 
D)  priorities. 
E)  facts. 
A)  conclusions. 
B)  positions. 
C)  values. 
D)  priorities. 
E)  facts.

Question 2

Omar is the marketing manager at PLM. In his market survey, he finds that customers are not happy with PLM's inefficient customer service. How will Omar structure his message if he wants to use the inductive, or indirect, approach?

Accepted Answer

A)  start with a call to action; lay out the supporting reasons; conclude with the primary message 
B)  state the primary message; lay out supporting reasons; conclude with a call to action 
C)  lay out the supporting reasons in careful order; state the primary message 
D)  state the primary message; give the call to action; lay out the supporting reasons 
E)  start with a call to action; state the primary message; lay out the supporting reasons 
A)  start with a call to action; lay out the supporting reasons; conclude with the primary message 
B)  state the primary message; lay out supporting reasons; conclude with a call to action 
C)  lay out the supporting reasons in careful order; state the primary message 
D)  state the primary message; give the call to action; lay out the supporting reasons 
E)  start with a call to action; state the primary message; lay out the supporting reasons

Question 3

The most important stage of creating effective business messages is planning.

Accepted Answer

A) True 
 B)False

Question 4

Salina, the expeditor at RingPro Gasket Manufacturer, writes a memo asking her manager to buy her a new computerized system for tracking customer orders. She claims that if she does not get this system, chronically late deliveries will ensue. Her manager turns down her request. Salina made the mistake of using

Accepted Answer

A)  either/or logic. 
B)  an indirect structure. 
C)  an unsupported generalization. 
D)  a weak analogy. 
E)  you-voice. 
A)  either/or logic. 
B)  an indirect structure. 
C)  an unsupported generalization. 
D)  a weak analogy. 
E)  you-voice.

Question 5

Which of the following is most likely to show that the writer of a business message has concern for the audience?

Accepted Answer

A)  relying heavily on the I-voice 
B)  presenting exaggerated facts to the audience 
C)  respecting the autonomy of the reader 
D)  presenting slanted facts to the audience 
E)  giving credit to any sources used 
A)  relying heavily on the I-voice 
B)  presenting exaggerated facts to the audience 
C)  respecting the autonomy of the reader 
D)  presenting slanted facts to the audience 
E)  giving credit to any sources used

Question 6

In the context of writing business messages, which of the following is true?

Accepted Answer

A)  Displaying a can-do attitude reduces the credibility of business messages. 
B)  Emphasizing what products and services are, rather than what they are not, makes business messages more positive. 
C)  Using diplomatic terms related to your relationships and interactions makes business messages sound phony. 
D)  The practice of slanting increases the credibility of a business message. 
E)  Using accurately negative terms related to your relationships and interactions makes business messages more other-oriented. 
A)  Displaying a can-do attitude reduces the credibility of business messages. 
B)  Emphasizing what products and services are, rather than what they are not, makes business messages more positive. 
C)  Using diplomatic terms related to your relationships and interactions makes business messages sound phony. 
D)  The practice of slanting increases the credibility of a business message. 
E)  Using accurately negative terms related to your relationships and interactions makes business messages more other-oriented.

Question 7

What are the three components of the AIM planning process used for business messages? Briefly describe each one.

Accepted Answer

The three components in the AIM planning

Question 8

The art of creating effective frames involves capturing your primary message in a short, memorable statement of 15 words or less.

Accepted Answer

A) True 
 B)False

Question 9

In content and form, a business message should typically

Accepted Answer

A)  avoid any form of self-centeredness. 
B)  exaggerate facts. 
C)  avoid using diplomatic terms. 
D)  avoid using strong analogies. 
E)  slant facts skillfully. 
A)  avoid any form of self-centeredness. 
B)  exaggerate facts. 
C)  avoid using diplomatic terms. 
D)  avoid using strong analogies. 
E)  slant facts skillfully.

Question 10

Alan is mentoring Pat, a younger colleague, in how to be a better business writer. As Pat was writing her last memo, she did the following things. Which one will Alan tell her she needs to change?

Accepted Answer

A)  Pat addressed the needs of her audience in the memo. 
B)  Pat spent a long time planning before she started to write. 
C)  Pat applied the FAIR test to the memo when she reviewed it. 
D)  Pat made sure the memo is easy to read and easy to navigate. 
E)  Pat drew primarily on her own opinions and expertise. 
A)  Pat addressed the needs of her audience in the memo. 
B)  Pat spent a long time planning before she started to write. 
C)  Pat applied the FAIR test to the memo when she reviewed it. 
D)  Pat made sure the memo is easy to read and easy to navigate. 
E)  Pat drew primarily on her own opinions and expertise.

Question 11

What are the various factors that differentiate average business writers from expert business writers? Explain why each is important.

Accepted Answer

The contrast between average business wr

Question 12

Entry-level professionals usually have very high professional credibility.

Accepted Answer

A) True 
 B)False

Question 13

Which of the following should be one of the goals of a business communicator?

Accepted Answer

A)  to make exaggerated claims to be persuasive 
B)  to express the message in ways that inspire others 
C)  to slant facts to gain as much benefit as possible 
D)  to focus on the negative aspects of the message 
E)  to avoid using the other-oriented approach 
A)  to make exaggerated claims to be persuasive 
B)  to express the message in ways that inspire others 
C)  to slant facts to gain as much benefit as possible 
D)  to focus on the negative aspects of the message 
E)  to avoid using the other-oriented approach

Question 14

Rich needs to choose someone to analyze the following problem and suggest potential solutions: The company is having trouble recruiting employees with the right skills. Which of the following employees should he choose?

Accepted Answer

A)  Sonia usually bases her ideas on a single, very popular, human resources journal. 
B)  Vern has a logical mind that generally sees issues as linear, step-by-step processes. 
C)  Alexia is the fastest writer in the department and can whip out a draft in no time. 
D)  Will has a knack for explaining complex issues in a clear, understandable way. 
E)  Berthe is very conventional in her thinking, and she distrusts innovation. 
A)  Sonia usually bases her ideas on a single, very popular, human resources journal. 
B)  Vern has a logical mind that generally sees issues as linear, step-by-step processes. 
C)  Alexia is the fastest writer in the department and can whip out a draft in no time. 
D)  Will has a knack for explaining complex issues in a clear, understandable way. 
E)  Berthe is very conventional in her thinking, and she distrusts innovation.

Question 15

Excellent business thinkers explore issues deeply by gathering information from a variety of sources.

Accepted Answer

A) True 
 B)False

Question 16

Readers will respond better to a business message that has an objective, uninvolved tone.

Accepted Answer

A) True 
 B)False

Question 17

The use of any analogy helps to bolster one's arguments.

Accepted Answer

A) True 
 B)False

Question 18

How should writers consider the priorities of their targeted audience during the planning process for effective business messages?

Accepted Answer

A)  Do not consider the priorities as they tend to fluctuate. 
B)  Recognize that priorities shift less often than values. 
C)  Assign importance to things, such as projects, goals, and tasks. 
D)  Refer to the enduring beliefs and ideals that individuals in the audience hold. 
E)  Remember that priorities remain constant for each individual. 
A)  Do not consider the priorities as they tend to fluctuate. 
B)  Recognize that priorities shift less often than values. 
C)  Assign importance to things, such as projects, goals, and tasks. 
D)  Refer to the enduring beliefs and ideals that individuals in the audience hold. 
E)  Remember that priorities remain constant for each individual.

Question 19

What should be the main focus of the primary business message?

Accepted Answer

The primary business message focuses a r

Question 20

Emphasizing the negative traits rather than the positive traits of a product or proposal increases the effectiveness of a business message.

Accepted Answer

A) True 
 B)False

Enduring beliefs and ideals that individuals hold are referred to as

Omar is the marketing manager at PLM. In his market survey, he finds that customers are not happy with PLM's inefficient customer service. How will Omar structure his message if he wants to use the inductive, or indirect, approach?

The most important stage of creating effective business messages is planning.

Which of the following is most likely to show that the writer of a business message has concern for the audience?

In the context of writing business messages, which of the following is true?

What are the three components of the AIM planning process used for business messages? Briefly describe each one.

The art of creating effective frames involves capturing your primary message in a short, memorable statement of 15 words or less.

In content and form, a business message should typically

Alan is mentoring Pat, a younger colleague, in how to be a better business writer. As Pat was writing her last memo, she did the following things. Which one will Alan tell her she needs to change?

What are the various factors that differentiate average business writers from expert business writers? Explain why each is important.

Entry-level professionals usually have very high professional credibility.

Which of the following should be one of the goals of a business communicator?

Rich needs to choose someone to analyze the following problem and suggest potential solutions: The company is having trouble recruiting employees with the right skills. Which of the following employees should he choose?

Excellent business thinkers explore issues deeply by gathering information from a variety of sources.

Readers will respond better to a business message that has an objective, uninvolved tone.

The use of any analogy helps to bolster one's arguments.

How should writers consider the priorities of their targeted audience during the planning process for effective business messages?

What should be the main focus of the primary business message?

Emphasizing the negative traits rather than the positive traits of a product or proposal increases the effectiveness of a business message.

Establishing Credibility

Interpersonal Communication and Emotional Intelligence

Team Communication and Difficult Conversations

Communicating Across Cultures

Improving Readability With Style and Design

E-Mail and Other Traditional Tools for Business Communication

Social Media for Business Communication

Routine Business Messages

Persuasive Messages

Bad-News Messages

Research and Business Proposals and Planning for Business Proposals

Completing Business Proposals and Business Reports

Planning Presentations

Delivering Presentations

Employment Communication

Filters

Exam 5: Creating Effective Business Messages

Enduring beliefs and ideals that individuals hold are referred to as

Omar is the marketing manager at PLM. In his market survey, he finds that customers are not happy with PLM's inefficient customer service. How will Omar structure his message if he wants to use the inductive, or indirect, approach?

The most important stage of creating effective business messages is planning.

Which of the following is most likely to show that the writer of a business message has concern for the audience?

In the context of writing business messages, which of the following is true?

What are the three components of the AIM planning process used for business messages? Briefly describe each one.

The art of creating effective frames involves capturing your primary message in a short, memorable statement of 15 words or less.

In content and form, a business message should typically

Alan is mentoring Pat, a younger colleague, in how to be a better business writer. As Pat was writing her last memo, she did the following things. Which one will Alan tell her she needs to change?

What are the various factors that differentiate average business writers from expert business writers? Explain why each is important.

Entry-level professionals usually have very high professional credibility.

Which of the following should be one of the goals of a business communicator?

Rich needs to choose someone to analyze the following problem and suggest potential solutions: The company is having trouble recruiting employees with the right skills. Which of the following employees should he choose?

Excellent business thinkers explore issues deeply by gathering information from a variety of sources.

Readers will respond better to a business message that has an objective, uninvolved tone.

The use of any analogy helps to bolster one's arguments.

How should writers consider the priorities of their targeted audience during the planning process for effective business messages?

What should be the main focus of the primary business message?

Emphasizing the negative traits rather than the positive traits of a product or proposal increases the effectiveness of a business message.

Establishing Credibility

Interpersonal Communication and Emotional Intelligence

Team Communication and Difficult Conversations

Communicating Across Cultures

Improving Readability With Style and Design

E-Mail and Other Traditional Tools for Business Communication

Social Media for Business Communication

Routine Business Messages

Persuasive Messages

Bad-News Messages

Research and Business Proposals and Planning for Business Proposals

Completing Business Proposals and Business Reports

Planning Presentations

Delivering Presentations

Employment Communication

Filters