Exam 5: Creating Effective Business Messages

Derik has been given the responsibility of analyzing how counseling programs can reduce problem behavior among employees in his company. After much research, he discovers that counseling has several benefits. Employees exhibiting problem behavior often respond positively to counseling. They are likely to be more motivated and meet performance standards after the counseling sessions. Considering this information, identify the statement that clearly exaggerates what Derik has found.

Most business arguments employ an indirect approach because it is more persuasive.

Exaggeration adversely impacts readers' perception of the credibility of a business message.

______ is the overall evaluation that a reader perceives the writer to have toward the reader and the message content.

In the context of the AIM planning process, which of the following tends to be the single most important planning step for many messages?

Expert business writers not only produce more effective written communications, but they also do so more quickly than average writers.

To break out of the reputation of an inexperienced newcomer, a person should

The various stages involved in the creation of effective business messages should be done in a set order.

Anya sends a memo that describes a proposed program as a benefit for the company, but her use of the word "I" to begin the majority of her sentences signals that she is mostly concerned with her own advancement. Anya has sent a confusing meta message that undermines her credibility.

At Glaciers, Inc., the management wanted to introduce a new medical insurance program for its employees. They appointed Laura to analyze the pros and cons of the idea. Laura conducted thorough research and prepared a report based on her findings. Before doing any writing, she stated her view in a short, memorable statement of less than 15 words, known as a(n)

The use of we-voice in a business message

List three techniques that can be used to ensure that a business message is positive.

Which of the following is typically included in the drafting stage of writing an effective business message?

A deductive approach is usually more effective for delivering bad news.

Chris, an editorial manager at Better Textbooks, Inc., wants to eliminate his copy editing department and outsource the work to a company in India. In his proposal, he states, "Doing so will revolutionize our workflow and save us untold thousands of dollars." The editorial director calls Chris into his office and informs him that his memo is not credible. What mistake did Chris make?

Vanessa has been assigned the task of creating an effective business message aimed at improving the productivity of the employees in her company. In the process of creating the business message, she studies the background of the employees, their needs, and priorities. To which step of the planning process for developing influential messages does Vanessa's action typically belong?

Which of the following people displays the characteristic of an excellent business thinker?

Sending mixed signals results in positive meta messages.