Exam 4: The Business Research Process

All of the following are stages in the research process EXCEPT _____.

The rules for interpreting, categorizing, recording, and transferring the data to the data storage media are called _____.

Coding is the application of reasoning to understand the data that have been gathered.

_____ are observable cues that serve as a signal of a problem because they are caused by that problem.

Descriptive research often helps describe market segments.

A conclusion that when one thing happens, another specific thing will follow is known as a _____.

Which of the following means that the decision maker has all information needed to make an optimal decision?

When a researcher conducts numerous related studies that come together to address multiple, related research objectives, we refer to this as a research _____.

Unobtrusive methods of data gathering are those in which the subjects do not have to be disturbed for data to be collected.

Which of the following is the weakest form of causality but is still a useful concept?

_____ association means any covariation between a cause and an effect is true and not simply due to some other variable.

Which of the following should a researcher do in order to infer causality?

A business opportunity is a situation that makes some potential competitive advantage possible.

A directed search of published works, including periodicals and books, that discusses theory and presents empirical results that are relevant to the topic at hand is called a(n) _____.

The last stage of the business research process is _____.

A carefully controlled study in which the researcher manipulates a proposed cause and observes any corresponding change in the proposed effect is called a(n) _____.

Which type of association is said to occur when any covariation between a cause and effect is indeed due to the cause and not simply due to some other variable?

Methods in which research respondents do not have to be disturbed for data to be gathered are referred to as _____ methods.

The proposed cause which the researcher controls by manipulating its value in an experiment is referred to as a(n) _____.

Deliverables is the term used when describing the expected outcomes of basic research.