Exam 18: Fieldwork

A person who is responsible for field data collection is called a(n) ______.

Managers of field operations perform which function?

All of the following are basic principles for good interviewing technique EXCEPT _____

Interviewer cheating in which he or she falsifies interviews, merely filling in fake answers rather than contacting respondents is sometimes referred to as _____.

A research supplier that specializes in gathering data is called a _____.

The training session to ensure that each interviewer is provided with common information is called a(n) _____.

The door-in-the-face compliance technique begins with a large initial request that nearly everyone will react negatively followed by a second request for a smaller favor.

When an interviewer decides not to ask respondents their annual salary because she does not want to embarrass them, and, instead, makes "her best guess" about the respondent's salary, this is an example of _____.

A research project is no better than the quality of data collected in the field.

Jay is employed by Kraft Foods and conducts interviews and collects survey data for consumer research projects undertaken by Kraft Foods. Jay is a(n) _____.

When a field supervisor phones a respondent to obtain her reactions to the interviewer and also asks some basic demographic information about the respondent's age and zip code, the field supervisor is conducting _____.

All of the following are required practical rules for research inquiry that should be followed EXCEPT _____.

When an interviewer asks the respondent a question and then waits patiently and expectantly for the respondent to answer it, this is known as a neutral probe.

If a respondent does not understand a question, interviewers should be instructed to rephrase the question in different words to enable better understanding.

Discuss the activities involved in the management of fieldworkers.

Which of the following is a suggestion for recording the answer to open-ended interview questions?

You work at a field interviewing service and are asked by your supervisor to write a job announcement for a research fieldworker. Describe the role and job requirements of a fieldworker that you should list in that ad.

When a field supervisor contacts respondents by phone to determine their reaction to the interviewer and asks them basic demographic questions in an attempt to ensure that interviewer cheating did not occur, this is the process of ______.

When a phone interviewer asks a respondent if they would be willing to fill out a ten- page survey that would be mailed to them the following week, and when receiving a negative response to that request, asks the respondent if she would answer three short questions over the phone at the present time, this is an example of _____.

When an interviewer is trained to record the respondent's answers to open-ended questions by using the exact words used by the respondent, this is another way of saying: "Record the respondent's answers ______."