Exam 3: Theory Building

Which of the following is a statement explaining the logical linkage among certain concepts by asserting a universal connection between concepts?

A concept is a formal statement explaining some outcome.

_____ reasoning establishes a general proposition on the basis of observation of particular facts.

The hierarchy of theory organizes concepts in sequence from the most concrete and individual to the most general.

Theories are derived from deductive reasoning and selective reasoning.

The first step in the scientific method is to formulate concepts and propositions.

Self-efficacy, which is a generalized idea about how humans perceive their own abilities, is an example of a(n) _____.

Risk aversion is an example of a construct.

Empathy is a concept that is not directly observable or measurable but is measured through other measures, such as an individual's thoughts and behaviors toward others. This is an example of a(n) _____.

The process of identifying the actual measurement scales to asses the variables of interest is known as operationalizing.

The basic or scientific business researcher operates at two levels: on the abstract level of concepts (and hypotheses) and on the empirical level of variables ( and propositions).

Empirical testing means that something has been examined against reality using data.

A concept that is not directly observable or measurable, but can be estimated through a proxy measure is known as a(n) _____ construct.

_____ are the building blocks of theory.

The two purpose of theory are understanding and _____.

What is a theory and a hypothesis, and what role do they play in marketing research?

In most scientific situations there is typically only one theory to explain certain phenomena.

Explain the difference between aconcept and a variable and give an example of each.

Which of the following means that something has been examined against reality using data?

A concept that is not directly observable or measurable but can be estimated through proxy measures is called a(n) _____.