Exam 16: Sampling Designs and Sampling Procedures
Discuss the criteria researchers consider when deciding on the most appropriate sample design for a specific project.
Researchers consider a number of criteria before selecting a sampling design, such as:
(1) Degree of Accuracy - the degree of accuracy required or the researcher's tolerance for sampling and nonsampling error may vary from project to project, especially when cost savings or another benefit may be a trade-off for a reduction in accuracy.
(2) Resources - managers concerned with the cost of the research versus the value of the information often will opt to save money by using a nonprobability sampling design rather than make the decision to conduct no research at all.
(3) Time - if time is an issue, the researcher will be more likely to select a simple, less time-consuming sample design.
(4) Advance Knowledge of the Population - a lack of adequate lists may automatically rule out several sampling designs.
(5) National versus Local Project - geographic proximity of population elements will influence sample design.
When initial subjects are selected randomly and additional subjects are obtained from recommendations of names from the initial subjects, this is a(n) ______ sampling technique.
snowball
An investigation of all the individual elements that make up a population is called a(n)_____.
B
Systematic sampling is a type of true random selection procedure.
An error that occurs when certain sample elements are not listed or are not accurately represented in a sampling frame is called _____ error.
If Delta Airlines selects randomly a set of 40 flights on a given day, and then selects randomly a group of ten passengers on each of these flights to participate in an in-flight survey, the passengers are _____.
A single element or group of elements that is eligible for selection via the sampling process is called a _____.
Writing the names of the students in a class on separate sheets of paper, shuffling them thoroughly, and then drawing five names "out of a hat," is a type of ______ sample.
When a researcher uses students to participate in a study because he has easy access to them, what type of sampling procedure does this represent?
The sampling procedure of obtaining those people or units that are most conveniently available is called _____ sampling.
In which type of sampling is a subsample drawn using simple random sampling within each stratum of the population?
Randomness characterizes a procedure whose outcome cannot be predicted because it depends on chance.
Judgment sampling ensures that various subgroups of a population will be represented on pertinent characteristics.
_____ sampling is a nonprobability sampling procedure that ensures that various subgroups of a population will be represented on pertinent characteristics to the exact extent that the investigator desires.
In _____ sampling, every element in the population has a known, nonzero probability of selection.
In stratified sampling a subsample is drawn using judgment sampling within each stratum.
In which type of sampling does every element in the population have a known, nonzero probability of selection?
All of the following are advantages of quota sampling over probability sampling EXCEPT ____.
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