Question 1

_____ are the researcher's descriptions of what actually happens in the field and are the text from which meaning is extracted.

Accepted Answer

A)  Hermeneutics 
B)  Field notes 
C)  Discussion guides 
D)  Verbatims 
A)  Hermeneutics 
B)  Field notes 
C)  Discussion guides 
D)  Verbatims B

Question 2

The term interpretive research is often used to mean qualitative research.

Accepted Answer

A) True 
 B)False  True

Question 3

Name and briefly describe the four qualitative research orientations.

Accepted Answer

Major categories of qualitative research:
(1) Phenomenology - originating in philosophy and psychology. It represents a philosophical approach to studying human experiences based on the idea that human experience itself is inherently subjective and determined by the context in which they live.
(2) Ethnography - originating in anthropology. It represents ways of studying cultures through methods that involve becoming highly involved within that culture (e.g., participant-observer).
(3) Grounded theory - originating in sociology. It represents an inductive investigation in which the researcher poses questions about information provided by respondents or taken from historical records.
(4) Case studies - originating in psychology and in business research. It refers to the documented history of a particular person, group, organization, or event, and cases are analyzed for important themes.

Question 4

Hank is a researcher who is discussing football fan behavior with a respondent. His approach is almost completely unstructured, and he enters into a discussion with few expectations. What he wants is for a respondent to tell him about his or her experience as a football fan. Hank will then try to derive meaning from the resulting dialog. Which qualitative research technique is Hank using?

Accepted Answer

A)  conversation 
B)  focus group 
C)  depth interview 
D)  case study 
A)  conversation 
B)  focus group 
C)  depth interview 
D)  case study

Question 5

Research that addresses research objectives through empirical assessments that involve numerical measurement and analysis approaches is called _____.

Accepted Answer

A)  quantitative business research 
B)  qualitative business research 
C)  extensive business research 
D)  grounded business research 
A)  quantitative business research 
B)  qualitative business research 
C)  extensive business research 
D)  grounded business research

Question 6

Research that leads to the same results and conclusions by different researchers is _____.

Accepted Answer

The answer of Research that leads to the same results...

Question 7

In case studies, _____ are identified by the frequency with which the same term (or a synonym) arises in the narrative description.

Accepted Answer

A)  themes 
B)  threats 
C)  links 
D)  ladders 
A)  themes 
B)  threats 
C)  links 
D)  ladders

Question 8

A type of informal, "continuous" focus group established as an Internet blog for the purpose of collecting qualitative data from participants is referred to as a _____.

Accepted Answer

A)  net group 
B)  market blog 
C)  focus blog 
D)  focus unit 
A)  net group 
B)  market blog 
C)  focus blog 
D)  focus unit

Question 9

Do exploratory research approaches using qualitative research tools have a role in scientific inquiry? Explain why a decision may be based solely on these results.

Accepted Answer

Objectivity and replicability are two ch

Question 10

Compare and contrast qualitative research and quantitative research and discuss situations in which qualitative research is useful.

Accepted Answer

Qualitative business research is researc

Question 11

A focus group session that is conducted over the Internet is called a(n) ______ focus group session.

Accepted Answer

The answer of A focus group session that is conducted...

Question 12

In online focus group sessions, the moderator's ability to probe is greater than it is in a face-to-face focus group session.

Accepted Answer

A) True 
 B)False

Question 13

What is the distinguishing characteristic of grounded theory?

Accepted Answer

A)  Culture is analyzed by participant-observation in which the researcher becomes "grounded" in the culture over a long period of time. 
B)  It relies on analysis of texts in which a person tells a story about him- or herself. 
C)  The interplay among respondents allows them to piggyback off of each other's ideas. 
D)  It does not begin with a theory but instead extracts one from whatever emerges from an area of inquiry. 
A)  Culture is analyzed by participant-observation in which the researcher becomes "grounded" in the culture over a long period of time. 
B)  It relies on analysis of texts in which a person tells a story about him- or herself. 
C)  The interplay among respondents allows them to piggyback off of each other's ideas. 
D)  It does not begin with a theory but instead extracts one from whatever emerges from an area of inquiry.

Question 14

Case studies are analyzed for important themes identified by the frequency with which the same term arises.

Accepted Answer

A) True 
 B)False

Question 15

One advantage of qualitative research is that it is highly replicable.

Accepted Answer

A) True 
 B)False

Question 16

Which qualitative research orientation extracts a theory from whatever emerges from an area of inquiry?

Accepted Answer

A)  phenomenology 
B)  ethnography 
C)  grounded theory 
D)  case study 
A)  phenomenology 
B)  ethnography 
C)  grounded theory 
D)  case study

Question 17

Research that addresses marketing objectives through techniques that allow the researcher to provide elaborate interpretations of business phenomena without depending on numerical measurement is referred to as _____ business research.

Accepted Answer

The answer of Research that addresses marketing objectives through techniques...

Question 18

A focus group typically involves a rigid question-and-answer session among participants.

Accepted Answer

A) True 
 B)False

Question 19

Qualitative research is subjective in the sense that the results are researcher-dependent.

Accepted Answer

A) True 
 B)False

Question 20

Phenomenology represents a philosophical approach to studying human experiences based on the idea that human experience itself is inherently subjective and determined by the context in which people live.

Accepted Answer

A) True 
 B)False

Exam 7: Qualitative Research

_____ are the researcher's descriptions of what actually happens in the field and are the text from which meaning is extracted.

The term interpretive research is often used to mean qualitative research.

Name and briefly describe the four qualitative research orientations.

Research that addresses research objectives through empirical assessments that involve numerical measurement and analysis approaches is called _____.

Research that leads to the same results and conclusions by different researchers is _____.

In case studies, _____ are identified by the frequency with which the same term (or a synonym) arises in the narrative description.

A type of informal, "continuous" focus group established as an Internet blog for the purpose of collecting qualitative data from participants is referred to as a _____.

Do exploratory research approaches using qualitative research tools have a role in scientific inquiry? Explain why a decision may be based solely on these results.

Compare and contrast qualitative research and quantitative research and discuss situations in which qualitative research is useful.

A focus group session that is conducted over the Internet is called a(n) ______ focus group session.

In online focus group sessions, the moderator's ability to probe is greater than it is in a face-to-face focus group session.

What is the distinguishing characteristic of grounded theory?

Case studies are analyzed for important themes identified by the frequency with which the same term arises.

One advantage of qualitative research is that it is highly replicable.

Which qualitative research orientation extracts a theory from whatever emerges from an area of inquiry?

Research that addresses marketing objectives through techniques that allow the researcher to provide elaborate interpretations of business phenomena without depending on numerical measurement is referred to as _____ business research.

A focus group typically involves a rigid question-and-answer session among participants.

Qualitative research is subjective in the sense that the results are researcher-dependent.

Phenomenology represents a philosophical approach to studying human experiences based on the idea that human experience itself is inherently subjective and determined by the context in which people live.

The Role of Business Research

Information Systems and Knowledge Management

Theory Building

The Business Research Process

The Human Side of Business Research: Organizational and Ethical Issues

Problem Definition: the Foundation of Business Research

Secondary Data Research in a Digital Age

Survey Research: an Overview

Survey Research: Communicating With Respondents

Observation

Experimental Research

Measurement

Attitude Measurement

Questionnaire Design

Sampling Designs and Sampling Procedures

Determination of Sample Size: a Review of Statistical Theory

Fieldwork

Editing and Coding: Transforming Raw Data Into Information

Basic Data Analysis: Descriptive Statistics

Univariate Statistical Analysis

Bivariate Statistical Analysis: Differences Between Two Variables

Bivariate Statistical Analysis: Measures of Association

Multivariate Statistical Analysis

Communicating Research Results: Report Generation, Oral Presentation, and Follow-Up

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