Exam 13: Measurement

A construct is a term used for concepts that are measured with single variables.

Measurement is the process of describing some property of a phenomenon, usually by assigning numbers, in a reliable and valid way.

A company's stock price is best described as an example of a(n) ______ scale.

A scale which arranges brands in an ordered sequence in which there is an equal interval between each point on the scale is an example of a(n) ______ scale.

The most sophisticated form of data analysis for a nominal scale is the average of the scores.

_____ represents a measure's homogeneity or the extent to which each indicator of a concept converges on a common meaning.

Which type of scale has all the properties of an interval scale with the additional attribute of representing absolute quantities, characterized by a meaningful absolute zero?

The process involving identifying scales that correspond to properties of a concept is called _____.

Explain how indexes or composite measures are formed and give an example of how they are used in business research.

All measurement, particularly in the social sciences, contains error.

In measurement, whenever a number is used to assign a value to an observation, the researcher must assign this number according to some predetermined rule.

The ability of a measuring instrument to measure what it is supposed to measure is called its ______.

An index measure assigns a value based on how characteristic an observation is of the thing being measured.

A researcher who administers the same scale to the same respondents at two separate times to test for stability is using which method of assessing the scale's reliability?

Continuous measures are those assigning values anywhere along some scale range in a place that corresponds to the intensity of some concept.

Scales measure concepts.

A measuring instrument is valid when the results can be repeated at subsequent measurements of the concept.

Researchers measure concepts through a process known as _____.

Discrete measures are those that take on only one of a finite number of values.

Measures that reflect the intensity of a concept by assigning values that can take on any value along some scale range are called _____.