Exam 2: Strategy and Technology: Concepts and Frameworks for Understanding What Separates Winners From Losers
Exam 1: Setting the Stage: Technology and the Modern Enterprise60 Questions
Exam 2: Strategy and Technology: Concepts and Frameworks for Understanding What Separates Winners From Losers78 Questions
Exam 3: Zara: Fast Fashion From Savvy Systems68 Questions
Exam 4: Netflix in Two Acts: the Making of an E-Commerce Giant and the Uncertain Future of Atoms to Bits96 Questions
Exam 5: Moores Law and More: Fast, Cheap Computing and What This Means for the Manager79 Questions
Exam 6: Disruptive Technologies: Understanding the Giant Killers and Considerations for Avoiding Extinction36 Questions
Exam 7: Amazoncom: an Empire Stretching From Cardboard Box to Kindle to Cloud91 Questions
Exam 8: Understanding Network Effects: Strategies for Competing in a Platform-Centric, Winner-Take-All World76 Questions
Exam 9: Social Media, Peer Production, and Web 2.0110 Questions
Exam 10: The Sharing Economy, Collaborative Consumption, and Creating More Efficient Markets Through Technology41 Questions
Exam 11: Facebook: a Billion-Plus Users, the High-Stakes Move to Mobile, and Big Business From the Social Graph101 Questions
Exam 12: Rent the Runway: Entrepreneurs Expanding an Industry by Blending Tech With Fashion, John Gallaugher - Information Systems: a Managers Guide to Harnessing Technology, Version 6.050 Questions
Exam 13: Understanding Software: a Primer for Managers75 Questions
Exam 14: Software in Flux: Open Source, Cloud, Vittualized and App-Driven Shifts83 Questions
Exam 15: The Data Asset: Databases, Business Intelligence, Analytics, Big Data, and Competitive Advantage96 Questions
Exam 16: A Managers Guide to the Internet and Telecommunications81 Questions
Exam 17: Information Security: Barbarians at the Gateway and Just About Everywhere Else87 Questions
Exam 18: Google in Three Parts: Search, Online Advertising, and an Alphabet of Opportunity135 Questions
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Firms that build an imitation-resistant value chain develop a way of doing business that others struggle to replicate.
(True/False)
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Businesses benefit from economies of scale when the cost of an investment can be:
(Multiple Choice)
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A firm can benefit from high switching costs, even when rivals offer free products.
(True/False)
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One of the key questions posed by 21st century managers is "How can we possibly compete when everyone can copy our technology and the competition is a click away?" One path to take involves creating a resource or set of resources for sustainable competitive advantage. List the four characteristics that such resources must have for the possibility of sustainable competitive advantage to exist. Why is it important to have all four simultaneously?
(Essay)
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_____ are products or services that are nearly identically offered from multiple vendors.
(Short Answer)
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_____ hold intellectual property not with the goal of bringing novel innovations to market but instead in hopes that they can sue or extort large settlements from others.
(Short Answer)
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Startup firms can struggle to gain lower prices from rivals, but FreshDirect seems to have found several ways to gain lower supplier prices. FreshDirect buys direct from suppliers, eliminating any markup from a middleman. In addition to this, the firm employs other methods to get lower prices from suppliers. Which of the following is not a way FreshDirect helps suppliers in exchange for supplier agreement to offer it better pricing terms?
(Multiple Choice)
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Dell, previously the world's number one PC manufacturer, has seen its market share shrink because of rivals copying its value chain and reducing the price advantage it enjoyed over rivals. Dell's present struggles:
(Multiple Choice)
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A strong brand can be an exceptionally powerful resource for competitive advantage by lowering ________, proxying _____ and inspiring _____.
(Multiple Choice)
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12. Sometimes technology can sound geeky and so technical that executives might think that it doesn't require managerial or investor attention. However many investing in the telecom sector suffered from a lack of insight on how a key technology was impacting their industry. Telecom firms failed to anticipate the impact of a technology known as ____________, which enabled existing fiber to carry more transmissions than ever before.
(Multiple Choice)
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_____, also known as the Industry and Competitive Analysis, is a popular framework for examining a firm's competitive environment.
(Short Answer)
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According to the resource-based view of competitive advantage, if a firm is to maintain sustainable competitive advantage, it must control a set of exploitable resources that are valuable and can be substituted easily.
(True/False)
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In _____, the light inside fiber is split into different signal-carrying wavelengths in a way similar to how a prism splits light into different colors.
(Multiple Choice)
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More recently, Apple has leveraged its _____ platform as a distribution channel to launch a new subscription service. Just nine months after launching the Apple Music, the firm had attracted over 13 million paying subscribers to its streaming service..
(Short Answer)
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A trademark is the symbolic embodiment of all the information connected with a product or service of a firm.
(True/False)
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The resource-based view of competitive advantage states that for a firm to maintain sustainable competitive advantage it must control a set of exploitable resources that have four critical characteristics. What are these characteristics?
(Multiple Choice)
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Moving first pays off when the time lead is used to create:
(Multiple Choice)
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The scale of technology investment required to run a business can act as a barrier to entry by discouraging new, smaller competitors.
(True/False)
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How did Apple trump Google to become the dominant mapping platform on iOS?
(Multiple Choice)
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How does FreshDirect leverage an imitation-resistant value chain to repel rivals?
(Essay)
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